The Hunger Games (film) Audience in United States

The Hunger Games (film) logo

The Hunger Games (film) has an estimated audience of 1,153,496 people in United States. 67.6% are female, 32.4% are male, average age 30.0. Top regions: California, Texas, Florida. Top brand affinities: Jennifer Lawrence, Liam Hemsworth, Donald Sutherland, Woody Harrelson, Josh Hutcherson.

The average The Hunger Games (film) fan in United States is 30.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jennifer Lawrence, Liam Hemsworth, Donald Sutherland, with strongest over-indexing on Jennifer Lawrence (54.29× the country average). Demographically, the The Hunger Games (film) audience skews more female with an average age of 30.0, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of The Hunger Games (film) fans

Demographic split for The Hunger Games (film) audience in United States
MetricValue
Female67.6%
Male32.4%
Average age30.0
Estimated audience size1,153,496

Audience persona

The typical The Hunger Games (film) fan in United States is more female, around 30.0 years old, with strong Sustainability tendencies and a notable affinity for Jennifer Lawrence.

Top regions in United States

Top regions ranked by reach for The Hunger Games (film) in United States
RegionReachAffinity
California134,3701.06×
Texas115,4221.16×
Florida67,2990.86×
New York55,3240.86×
Ohio38,5501.08×
Pennsylvania37,2840.96×
Illinois36,8980.96×
North Carolina35,0841.01×
Georgia34,5830.97×
Michigan31,2941.04×
Virginia24,8050.88×
Tennessee24,5141.06×
New Jersey24,3410.83×
Washington24,0411.04×
Indiana23,4021.11×
Arizona23,3890.99×
Massachusetts20,9350.92×
Missouri20,5721.11×
Colorado20,2131.11×
Kentucky17,2731.19×
Minnesota17,2031.04×
Wisconsin16,9880.98×
South Carolina16,7170.96×
Alabama16,2971.01×
Oklahoma16,0931.26×
Maryland15,7860.8×
Louisiana14,3930.97×
Oregon14,3431.08×
Utah13,4911.31×
Arkansas11,3981.2×
Kansas10,7521.18×
Nevada10,4210.93×
Connecticut10,3970.9×
Iowa10,0911.06×
Mississippi9,1810.97×
Idaho7,3221.27×
Nebraska6,0861.05×
New Mexico5,6970.98×
West Virginia5,6271.05×
New Hampshire4,2500.93×
Hawaii3,9220.79×
Maine3,8900.94×
Montana3,3751.05×
Rhode Island3,0490.83×
South Dakota2,6691×
Delaware2,4470.77×
Alaska2,4290.98×
Washington, District of Columbia2,3250.67×
North Dakota2,3170.98×
Vermont1,7160.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Hunger Games (film) audience
BrandAffinityCategory
Jennifer Lawrence54.29×Movies & TV
Liam Hemsworth58.94×Movies & TV
Donald Sutherland75.27×Movies & TV
Woody Harrelson35.01×Movies & TV
Josh Hutcherson35.52×Movies & TV
Stanley Tucci60.31×Movies & TV
Divergent (novel)40.38×Literature
Lenny Kravitz26.94×Music & Radio
Harry Potter5.52×Movies & TV
The Hunger Games30×Movies & TV
The Hunger Games: Catching Fire42.42×Movies & TV
The Maze Runner (film)44.17×Movies & TV
Psychological thriller11.4×Literature
The Hunger Games (novel)28.44×Literature
Sinclair26.73×Music & Radio
Suzanne Collins37.42×Literature
How to Train Your Dragon (film)9.04×Movies & TV
Divergent (film)19.24×Movies & TV
Scary Movie (film series)10.68×Movies & TV
Millie Bobby Brown6.25×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Hunger Games (film) audience
TraitClusterScore
SustainabilityBALANCE2.02
ExtroversionTHRILL1.25
Healthy LifestyleBALANCE1.16
CreativityOPEN1.15
Pet OwnershipJOY1.15
Social Media UsageJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for The Hunger Games (film)
CountryShare
United States79.5%
United Kingdom4.3%
Spain2.6%

See The Hunger Games (film) audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does The Hunger Games (film) have in United States?

The Hunger Games (film) has an estimated audience of 1,153,496 people in United States, concentrated in California and Texas.

What is the gender split and age of The Hunger Games (film) fans?

67.6% of The Hunger Games (film) fans are female, 32.4% are male, with an average age of 30.0 years.

Which brands do The Hunger Games (film) fans like most?

The Hunger Games (film) fans show strongest brand affinity for Jennifer Lawrence (54.29×), Liam Hemsworth (58.94×), and Donald Sutherland (75.27×) over the country average.

Where do The Hunger Games (film) fans live in United States?

The Hunger Games (film) fans in United States are most concentrated in California (reach 134,370), Texas (reach 115,422), and Florida (reach 67,299). These three regions account for the largest share of the active audience.

What other brands do The Hunger Games (film) fans also like?

Beyond The Hunger Games (film) itself, the audience over-indexes on Liam Hemsworth (58.94×), Donald Sutherland (75.27×), Woody Harrelson (35.01×), and Josh Hutcherson (35.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hunger Games (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.