Rascasse Audience Intelligence

Sinclair Audience in United States

A data profile of the people who buy, follow and care about Sinclair in United States — modelled from more than twelve digital signal sources. Sinclair has an estimated audience of 2,668,175 people in United States.

#138among Singer-songwriter in United States#1841among Person in United States#1176in Music & Radio

The average Sinclair fan in United States is 40.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Ohio, Texas.

Top brand affinities include Jeff Lynne, Erin Andrews, Amber Riley, with strongest over-indexing on Jeff Lynne (93.79× the country average).

Demographically, the Sinclair audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sinclair fan in United States is balanced, around 40.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Jeff Lynne.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sinclair profile in United States.

Audience size
2.7M
in United States
Gender
51.9%♀
48.1% male
Age
40.0
average years
Country rank
#11322
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sinclair fans

51.9% are female, 48.1% are male, average age 40.0.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Sinclair audience in United States
MetricValue
Female51.9%
Male48.1%
Average age40.0
Estimated audience size2,668,175
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Sinclair audience in United States
Age bracketShare%
16-1919%
20-2914%
30-3923%
40-4927%
50+17%
Fig. 04

Worldwide distribution

69.1%

of the worldwide Sinclair audience comes from United States.

Worldwide audience distribution share by country for Sinclair
CountryShare
United States69.1%
France6.3%
Canada3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sinclair audience in United States is strongest.

Fig. 05

Top regions by affinity

Sinclair fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~50K12.39×
02Ohio~300K3.46×
03South Dakota~20K3.12×
04Idaho~40K2.75×
05Nevada~60K2.55×
06Nebraska~30K2.17×
07Utah~50K2.16×
08Montana~10K1.67×
09California~400K1.47×
10Colorado~60K1.45×
11Oregon~40K1.37×
12Oklahoma~40K1.27×
13Washington~70K1.25×
14New Mexico~10K1.05×
15Arizona~50K1.02×
16Missouri~40K0.98×
17Iowa~20K0.90×
18Connecticut~20K0.74×
19Alaska~4K0.64×
20Alabama~20K0.61×
21Kansas~10K0.61×
22North Dakota~3K0.59×
23Rhode Island~4K0.47×
24Delaware~3K0.47×
25Minnesota~20K0.46×
26West Virginia~5K0.45×
27New Hampshire~5K0.44×
28Maine~4K0.44×
29Hawaii~5K0.43×
30Washington, District of Columbia~3K0.41×
31Illinois~30K0.39×
32Massachusetts~20K0.39×
33Mississippi~8K0.39×
34Arkansas~8K0.39×
35Texas~80K0.36×
36New Jersey~20K0.36×
37Kentucky~10K0.34×
38Louisiana~10K0.32×
39Indiana~10K0.31×
40New York~40K0.29×
41Pennsylvania~30K0.29×
42Tennessee~10K0.29×
43South Carolina~10K0.28×
44Maryland~10K0.27×
45Wisconsin~10K0.27×
46Georgia~20K0.25×
47Virginia~20K0.25×
48North Carolina~20K0.23×
49Michigan~20K0.23×
50Florida~40K0.22×
Fig. 06

Affinity by region

Affinity by region — Sinclair, United States
0.22×1.00×12.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sinclair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sinclair audience
#·InterestCategoryAffinity×
01Amber RileyMovies & TV109.21×
02Jeff LynneMusic & Radio93.79×
03Erin AndrewsSports53.57×
04Josh DuhamelFashion & Accessoires29.42×
05Lenny KravitzMusic & Radio27.96×
06The Hunger Games (film)Movies & TV26.73×
07Terrell OwensSports19.92×
08Seth GreenMovies & TV18.22×
09Dire StraitsMusic & Radio17.90×
10Tears for FearsMusic & Radio17.50×
11Rose McGowanMovies & TV17.19×
12Tedeschi Trucks BandMusic & Radio16.87×
13Sophia BushMovies & TV15.63×
14Sharon OsbourneMovies & TV12.68×
15Christina ApplegateMovies & TV12.64×
16Zoë KravitzMovies & TV12.64×
17Jennifer LawrenceMovies & TV12.26×
18Alyssa MilanoMovies & TV11.58×
19Mariska HargitayMovies & TV9.48×
20CountertopHome & Garden6.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sinclair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sinclair audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.32×
Community OrientationOPEN1.23×
PatriotismCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sinclair audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
Need for SecurityCONSERVATISM0.78×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sinclair have in United States?

Sinclair has an estimated audience of 2,668,175 people in United States, concentrated in California and Ohio.

02

What is the gender split and age of Sinclair fans?

51.9% of Sinclair fans are female, 48.1% are male, with an average age of 40.0 years.

03

Which brands do Sinclair fans like most?

Sinclair fans show strongest brand affinity for Jeff Lynne (93.79×), Erin Andrews (53.57×), and Amber Riley (109.21×) over the country average.

04

Where do Sinclair fans live in United States?

Sinclair fans in United States are most concentrated in California (reach ~400K), Ohio (reach ~300K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Sinclair fans also like?

Beyond Sinclair itself, the audience over-indexes on Erin Andrews (53.57×), Amber Riley (109.21×), Lenny Kravitz (27.96×), and Josh Duhamel (29.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Sinclair audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sinclair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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