Rascasse Audience Intelligence

Divergent (film) Viewer Demographics in United States

Divergent (film) has an estimated audience of 3M people in United States.

#556among movies & series in United States#1464in Movies & TV

The average Divergent (film) fan in United States is 38.1 years old, more female, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include The Twilight Saga (film series), Real Sociedad, The Hunger Games (film), with strongest over-indexing on The Twilight Saga (film series) (51.25× the country average).

Demographically, the Divergent (film) audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Spirituality, Mindfulness.

The typical Divergent (film) fan in United States is more female, around 38.1 years old, with strong Spirituality tendencies and a notable affinity for The Twilight Saga (film series).

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3M
in United States
Gender
71.7%♀
28.3% male
Age
38.1
average years
Country rank
#10550
among all objects in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Divergent (film) viewers

71.7% are female, 28.3% are male, average age 38.1.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Divergent (film) audience in United States
MetricValue
Female71.7%
Male28.3%
Average age38.1
Estimated audience size3M
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Divergent (film) audience in United States
Age bracketShare%
16-2426%
25-3419%
35-4418%
45-5418%
55+18%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Divergent (film) audience comes from United States.

Worldwide audience distribution share by country for Divergent (film)
CountryShare
United States22.5%
Germany5.3%
Spain5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Divergent (film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.32×
02Idaho~20K1.27×
03Oklahoma~40K1.24×
04Arizona~80K1.18×
05Arkansas~30K1.16×
06Alabama~50K1.15×
07Alaska~7K1.12×
08Texas~200K1.10×
09Kansas~30K1.10×
10Missouri~60K1.09×
11Kentucky~40K1.09×
12Tennessee~70K1.08×
13Iowa~30K1.07×
14Montana~10K1.06×
15Indiana~60K1.05×
16Colorado~50K1.05×
17Georgia~100K1.04×
18Oregon~40K1.04×
19Mississippi~30K1.03×
20Nebraska~20K1.03×
21Wyoming~5K1.03×
22California~400K1.02×
23Washington~70K1.02×
24Minnesota~50K1.02×
25South Dakota~8K1.02×
26Louisiana~40K1.01×
27New Hampshire~10K1.01×
28North Carolina~100K1.00×
29Michigan~90K1.00×
30Wisconsin~50K1.00×
31South Carolina~50K0.99×
32Hawaii~10K0.99×
33Illinois~100K0.98×
34Ohio~100K0.98×
35West Virginia~20K0.98×
36North Dakota~7K0.98×
37Florida~200K0.97×
38New Mexico~20K0.97×
39Virginia~70K0.94×
40Nevada~30K0.91×
41Pennsylvania~100K0.89×
42Maryland~50K0.89×
43Maine~10K0.89×
44Massachusetts~50K0.85×
45Vermont~5K0.85×
46New York~100K0.83×
47New Jersey~70K0.83×
48Rhode Island~8K0.82×
49Delaware~7K0.81×
50Connecticut~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Divergent (film), United States
0.65×1.00×1.32×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Divergent (film) audience vs. the country average
#·InterestCategoryAffinity×
01The Twilight Saga (film series)Movies & TV51.25×
02Real SociedadSports24.55×
03The Hunger Games (film)Movies & TV19.24×
04Lyric poetryLiterature15.23×
05Young-adult fictionLiterature11.94×
06Berlin WallTravel & Leisure11.57×
07Web serverTechnology & Electronics10.53×
08AMC TheatresMovies & TV9.16×
09Twilight (series)Movies & TV8.13×
10Graphic novelLiterature7.42×
11Psychological thrillerLiterature6.11×
12La LigaSports5.75×
13Anne HathawayMovies & TV5.67×
14Non-alcoholic beverageFood & Beverages5.61×
15E-book readersTechnology & Electronics5.60×
16Milwaukee BrewersSports5.32×
17DuolingoBusiness & Career5.11×
18Stranger ThingsMovies & TV5.02×
19Britney SpearsMusic & Radio2.75×
20FIFA World CupSports2.13×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Divergent (film) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Divergent (film) audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.38×
MindfulnessBALANCE1.92×
TraditionCONSERVATISM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Divergent (film) audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.52×
Design AffinityPREMIUM0.62×
Pet OwnershipJOY0.63×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Divergent (film) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/divergent-film-33239” · Methodology