Divergent (film) Audience in United States

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Divergent (film) has an estimated audience of 2,735,439 people in United States. 71.7% are female, 28.3% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Home construction, Panama, JTV (Indonesia), Erie County, New York.

The average Divergent (film) fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Home construction, Panama, with strongest over-indexing on Nationality (12.63× the country average). Demographically, the Divergent (film) audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Divergent (film) fans

Demographic split for Divergent (film) audience in United States
MetricValue
Female71.7%
Male28.3%
Average age37.4
Estimated audience size2,735,439

Audience persona

The typical Divergent (film) fan in United States is more female, around 37.4 years old, with strong Mindfulness tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Divergent (film) in United States
RegionReachAffinity
California324,0321.08×
Texas266,6861.13×
Florida187,5921.01×
New York136,1980.89×
Illinois92,1961.01×
Georgia89,1561.06×
North Carolina85,2841.04×
Ohio84,6541×
Pennsylvania84,2750.91×
Michigan72,0391.01×
Arizona65,8521.18×
Virginia64,4850.97×
New Jersey61,5050.88×
Tennessee59,1921.08×
Washington58,3241.06×
Indiana53,7491.08×
Missouri48,6441.1×
Massachusetts47,6750.88×
Colorado47,3171.1×
Alabama44,0611.15×
Maryland42,5030.9×
South Carolina41,7711.01×
Minnesota41,4011.06×
Wisconsin41,1061×
Oklahoma37,5981.24×
Kentucky37,0021.08×
Louisiana34,5230.98×
Oregon32,9781.05×
Utah32,1861.31×
Arkansas25,4151.13×
Nevada24,3630.92×
Iowa23,7781.06×
Kansas23,5521.09×
Mississippi22,3080.99×
Connecticut18,3270.67×
Idaho16,6381.21×
Nebraska13,8051.01×
New Mexico13,2180.96×
West Virginia11,7770.92×
Hawaii11,5680.98×
New Hampshire11,3641.05×
Maine8,7310.89×
Montana7,5260.99×
Rhode Island6,8770.79×
Washington, District of Columbia6,1950.75×
Alaska5,9411.02×
South Dakota5,8530.93×
Delaware5,7300.76×
North Dakota5,0000.89×
Vermont3,9400.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Divergent (film) audience
BrandAffinityCategory
Nationality12.63×Politics & Society
Home construction1.75×Home & Garden
Panama3.89×Travel & Leisure
JTV (Indonesia)4.56×
Erie County, New York5.41×Travel & Leisure
Mortgage insurance2.16×Business & Career
Magazine (band)3.01×Music & Radio
Mad About You5.74×Movies & TV
Buying a House3.16×Home & Garden
Boystown14.21×Travel & Leisure
Assassin's Creed II2.86×Games
Isabela (province)5×
Eyelashes Regrow5.14×Beauty & Wellness
Chanticleer (ensemble)4.25×Music & Radio
REO Speedwagon2.2×Music & Radio
Lebanese cuisine2.15×Food & Beverages
Julius Caesar (play)1.71×
Edgars2.2×Shopping
Temple Grandin1.93×Literature
War on Terror1.91×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Divergent (film) audience
TraitClusterScore
MindfulnessBALANCE2.07
SpiritualityBALANCE1.89
TraditionCONSERVATISM1.8
ExtroversionTHRILL1.6
Urban LifestyleOPEN1.41
Need for SecurityCONSERVATISM1.36

Worldwide distribution

Worldwide audience distribution share by country for Divergent (film)
CountryShare
United States24.5%
Canada4.6%
India4.2%

See Divergent (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Divergent (film) have in United States?

Divergent (film) has an estimated audience of 2,735,439 people in United States, concentrated in California and Texas.

What is the gender split and age of Divergent (film) fans?

71.7% of Divergent (film) fans are female, 28.3% are male, with an average age of 37.4 years.

Which brands do Divergent (film) fans like most?

Divergent (film) fans show strongest brand affinity for Nationality (12.63×), Home construction (1.75×), and Panama (3.89×) over the country average.

Where do Divergent (film) fans live in United States?

Divergent (film) fans in United States are most concentrated in California (reach 324,032), Texas (reach 266,686), and Florida (reach 187,592). These three regions account for the largest share of the active audience.

What other brands do Divergent (film) fans also like?

Beyond Divergent (film) itself, the audience over-indexes on Home construction (1.75×), Panama (3.89×), JTV (Indonesia) (4.56×), and Erie County, New York (5.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Divergent (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.