The Twilight Saga (film series) Audience in United States

The Twilight Saga (film series) logo

The Twilight Saga (film series) has an estimated audience of 1,143,305 people in United States. 66.2% are female, 33.8% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Michael Sheen, Ashley Greene, The Fault in Our Stars (film), Rachelle Lefevre, Bryce Dallas Howard.

The average The Twilight Saga (film series) fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Michael Sheen, Ashley Greene, The Fault in Our Stars (film), with strongest over-indexing on Michael Sheen (110.47× the country average). Demographically, the The Twilight Saga (film series) audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of The Twilight Saga (film series) fans

Demographic split for The Twilight Saga (film series) audience in United States
MetricValue
Female66.2%
Male33.8%
Average age39.0
Estimated audience size1,143,305

Audience persona

The typical The Twilight Saga (film series) fan in United States is more female, around 39.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Michael Sheen.

Top regions in United States

Top regions ranked by reach for The Twilight Saga (film series) in United States
RegionReachAffinity
California147,6641.17×
Texas134,4901.37×
Florida71,4600.92×
New York53,1320.83×
Illinois39,1921.03×
Georgia38,1261.08×
North Carolina36,1741.05×
Ohio36,0981.02×
Pennsylvania34,0480.88×
Michigan30,2541.01×
Tennessee28,4451.24×
Washington26,1571.14×
Virginia25,2650.91×
Indiana22,6721.09×
Arizona21,9930.94×
New Jersey21,4650.74×
Missouri20,3371.1×
South Carolina18,4801.07×
Louisiana18,1221.23×
Kentucky17,7121.24×
Oklahoma17,5921.39×
Colorado17,4960.97×
Wisconsin16,7670.97×
Massachusetts15,7730.7×
Oregon15,6311.19×
Alabama14,6670.92×
Minnesota14,2540.87×
Arkansas13,4701.43×
Nevada13,1541.19×
Mississippi12,9671.38×
Maryland12,8460.65×
Utah12,2411.2×
Kansas10,0911.12×
Iowa9,6281.02×
Connecticut9,0670.79×
New Mexico7,9091.38×
Idaho6,5901.15×
West Virginia6,1761.16×
Nebraska5,2050.91×
Hawaii4,3100.88×
Maine3,1430.77×
New Hampshire3,0990.69×
Montana2,9370.93×
Delaware2,8550.91×
Rhode Island2,7740.76×
South Dakota2,3810.9×
Washington, District of Columbia2,1890.64×
North Dakota2,0650.88×
Alaska1,6710.68×
Wyoming1,5770.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Twilight Saga (film series) audience
BrandAffinityCategory
Michael Sheen110.47×Movies & TV
Ashley Greene112.47×Movies & TV
The Fault in Our Stars (film)119.6×Movies & TV
Rachelle Lefevre153.93×Movies & TV
Bryce Dallas Howard40.2×Movies & TV
Robert Pattinson43.46×Movies & TV
Taylor Lautner59.56×Movies & TV
Elizabeth Reaser142.82×Movies & TV
Anna Kendrick43.87×Movies & TV
Jackson Rathbone114.78×Movies & TV
The Hunger Games (novel)60.24×Literature
Divergent (film)51.25×Movies & TV
It (novel)26.16×Literature
The Vampire Diaries (novel series)35.45×Literature
Animal Kingdom (TV series)20×Movies & TV
Gogglebox162.21×Movies & TV
Contemporary romance12.71×Literature
Scooby-Doo8.04×Movies & TV
The Hunger Games (film series)67.95×Movies & TV
The Maze Runner (film)46.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Twilight Saga (film series) audience
TraitClusterScore
Luxury OrientationPREMIUM1.56
ExtroversionTHRILL1.52
Social Media UsageJOY1.37
Risk AppetiteTHRILL1.35
Price SensitivityPREMIUM1.22
MindfulnessBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for The Twilight Saga (film series)
CountryShare
United States45.3%
United Kingdom7.9%
India6.1%

See The Twilight Saga (film series) audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does The Twilight Saga (film series) have in United States?

The Twilight Saga (film series) has an estimated audience of 1,143,305 people in United States, concentrated in California and Texas.

What is the gender split and age of The Twilight Saga (film series) fans?

66.2% of The Twilight Saga (film series) fans are female, 33.8% are male, with an average age of 39.0 years.

Which brands do The Twilight Saga (film series) fans like most?

The Twilight Saga (film series) fans show strongest brand affinity for Michael Sheen (110.47×), Ashley Greene (112.47×), and The Fault in Our Stars (film) (119.6×) over the country average.

Where do The Twilight Saga (film series) fans live in United States?

The Twilight Saga (film series) fans in United States are most concentrated in California (reach 147,664), Texas (reach 134,490), and Florida (reach 71,460). These three regions account for the largest share of the active audience.

What other brands do The Twilight Saga (film series) fans also like?

Beyond The Twilight Saga (film series) itself, the audience over-indexes on Ashley Greene (112.47×), The Fault in Our Stars (film) (119.6×), Rachelle Lefevre (153.93×), and Bryce Dallas Howard (40.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Twilight Saga (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.