A data profile of the people who buy, follow and care about The Hunger Games (film series) in United States — modelled from more than twelve digital signal sources. The Hunger Games (film series) has an estimated audience of 460,712 people in United States.
The average The Hunger Games (film series) fan in United States is 41.5 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include american psycho, The Twilight Saga (film series), Magic Mike, with strongest over-indexing on american psycho (45.34× the country average).
Demographically, the The Hunger Games (film series) audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Tradition, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The Hunger Games (film series) fan in United States is balanced, around 41.5 years old, with strong Tradition tendencies and a notable affinity for american psycho.
The key figures that characterise the The Hunger Games (film series) profile in United States.
53.4% are female, 46.6% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 41.5 |
| Estimated audience size | 460,712 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide The Hunger Games (film series) audience comes from United States.
| Country | Share |
|---|---|
| United States | 80.9% |
| Australia | 3.3% |
| Canada | 3.1% |
Where the The Hunger Games (film series) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~6K | 1.33× | |
| 02 | Oklahoma | ~6K | 1.25× | |
| 03 | Kentucky | ~7K | 1.14× | |
| 04 | Idaho | ~3K | 1.13× | |
| 05 | Arkansas | ~4K | 1.12× | |
| 06 | Texas | ~40K | 1.11× | |
| 07 | Indiana | ~9K | 1.11× | |
| 08 | Kansas | ~4K | 1.09× | |
| 09 | Montana | ~1K | 1.09× | |
| 10 | Arizona | ~10K | 1.06× | |
| 11 | Alaska | ~1K | 1.06× | |
| 12 | North Dakota | ~1K | 1.06× | |
| 13 | Iowa | ~4K | 1.05× | |
| 14 | Colorado | ~8K | 1.04× | |
| 15 | Tennessee | ~10K | 1.03× | |
| 16 | Oregon | ~5K | 1.03× | |
| 17 | Missouri | ~8K | 1.02× | |
| 18 | California | ~50K | 1.01× | |
| 19 | Minnesota | ~7K | 1.01× | |
| 20 | Alabama | ~7K | 1.01× | |
| 21 | Mississippi | ~4K | 1.01× | |
| 22 | Nebraska | ~2K | 1.01× | |
| 23 | New Mexico | ~2K | 1.01× | |
| 24 | West Virginia | ~2K | 1.01× | |
| 25 | South Dakota | ~1K | 1.01× | |
| 26 | Wisconsin | ~7K | 1.00× | |
| 27 | Nevada | ~4K | 1.00× | |
| 28 | Washington | ~9K | 0.99× | |
| 29 | Maine | ~2K | 0.99× | |
| 30 | Vermont | <1K | 0.99× | |
| 31 | Ohio | ~10K | 0.98× | |
| 32 | North Carolina | ~10K | 0.97× | |
| 33 | South Carolina | ~7K | 0.97× | |
| 34 | Louisiana | ~6K | 0.96× | |
| 35 | Michigan | ~10K | 0.95× | |
| 36 | Rhode Island | ~1K | 0.95× | |
| 37 | Georgia | ~10K | 0.94× | |
| 38 | Virginia | ~10K | 0.94× | |
| 39 | Delaware | ~1K | 0.94× | |
| 40 | Connecticut | ~4K | 0.93× | |
| 41 | Hawaii | ~2K | 0.93× | |
| 42 | Pennsylvania | ~10K | 0.92× | |
| 43 | New Hampshire | ~2K | 0.92× | |
| 44 | Illinois | ~10K | 0.91× | |
| 45 | Massachusetts | ~8K | 0.88× | |
| 46 | Maryland | ~7K | 0.85× | |
| 47 | New Jersey | ~10K | 0.84× | |
| 48 | Washington, District of Columbia | ~1K | 0.84× | |
| 49 | Florida | ~30K | 0.82× | |
| 50 | New York | ~20K | 0.77× |
The strongest cross-interests of the The Hunger Games (film series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Twilight Saga (film series) | Movies & TV | 67.95× | ||
| 02 | american psycho | Movies & TV | 45.34× | ||
| 03 | Magic Mike | Movies & TV | 36.61× | ||
| 04 | Michelle Monaghan | Movies & TV | 30.52× | ||
| 05 | Casey Affleck | Movies & TV | 30.28× | ||
| 06 | Avatar (2009 film) | Movies & TV | 23.50× | ||
| 07 | Sam Claflin | Movies & TV | 22.62× | ||
| 08 | Blade Runner | Movies & TV | 18.24× | ||
| 09 | Young-adult fiction | Literature | 16.39× | ||
| 10 | Maze Runner (film series) | Movies & TV | 14.79× | ||
| 11 | Emma Stone | Movies & TV | 13.50× | ||
| 12 | Emma Watson | Movies & TV | 12.80× | ||
| 13 | Hugh Jackman | Movies & TV | 11.79× | ||
| 14 | Vikings (TV series) | Movies & TV | 10.94× | ||
| 15 | Twilight (series) | Movies & TV | 10.63× | ||
| 16 | Psychological thriller | Literature | 7.57× | ||
| 17 | E-book readers | Technology & Electronics | 7.18× | ||
| 18 | Masters Tournament | Sports | 6.91× | ||
| 19 | Internet & Social Media | 5.57× | |||
| 20 | Dunkin' Donuts | Food & Beverages | 5.28× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.82× | |
| Social Media Usage | JOY | 1.80× | |
| Indulgence | JOY | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.59× | |
| Sustainability | BALANCE | 0.62× | |
| Family Orientation | CONSERVATISM | 0.73× |
The Hunger Games (film series) has an estimated audience of 460,712 people in United States, concentrated in California and Texas.
53.4% of The Hunger Games (film series) fans are female, 46.6% are male, with an average age of 41.5 years.
The Hunger Games (film series) fans show strongest brand affinity for american psycho (45.34×), The Twilight Saga (film series) (67.95×), and Magic Mike (36.61×) over the country average.
The Hunger Games (film series) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond The Hunger Games (film series) itself, the audience over-indexes on The Twilight Saga (film series) (67.95×), Magic Mike (36.61×), Michelle Monaghan (30.52×), and Young-adult fiction (16.39×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Hunger Games (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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