Friends Audience in United States

Friends logo

Friends has an estimated audience of 8,844,214 people in United States. 43.5% are female, 56.5% are male, average age 43.3. Top brand affinities: Two and a Half Men, Sex and the City, Jerry Seinfeld, Yvonne Strahovski, Political satire.

Top brand affinities include Two and a Half Men, Sex and the City, Jerry Seinfeld, with strongest over-indexing on Two and a Half Men (51.52× the country average). Demographically, the Friends audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Friends fans

Demographic split for Friends audience in United States
MetricValue
Female43.5%
Male56.5%
Average age43.3
Estimated audience size8,844,214

Audience persona

The typical Friends fan in United States is more male, around 43.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Two and a Half Men.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Friends audience
BrandAffinityCategory
Two and a Half Men51.52×Movies & TV
Sex and the City7.45×Movies & TV
Jerry Seinfeld20.3×Movies & TV
Yvonne Strahovski20.0×Movies & TV
Political satire13.43×Literature
Men's Wearhouse7.83×Fashion & Accessoires
BoJack Horseman14.1×Movies & TV
Zoolander13.75×Movies & TV
Good Will Hunting9.25×Movies & TV
Catch Me If You Can12.93×Movies & TV
Pizza Hut2.37×Food & Beverages
Subway2.35×Food & Beverages
Roseanne13.88×Movies & TV
True Detective3.38×Movies & TV
Jim Carrey3.8×Movies & TV
Gilmore Girls6.8×Movies & TV
The Wolf of Wall Street (2013 film)10.13×Movies & TV
The Sopranos3.96×Movies & TV
The Big Bang Theory3.21×Movies & TV
Borat9.96×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Friends audience
TraitClusterScore
Convenience OrientationPREMIUM1.53
IndividualismJOY1.4
PatriotismCONSERVATISM1.39
Early Adopter MentalityPOWER1.32
Risk AppetiteTHRILL1.25
Urban LifestyleOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Friends
CountryShare
United States43.7%
India15.6%
Brazil8.3%

See Friends audiences in other countries

More TV series audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Friends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.