Friends Audience in United States

Friends logo

Friends has an estimated audience of 88,648,862 people in United States. 42.9% are female, 57.1% are male, average age 43.5. Top brand affinities: Elsword, Hawes, Hoitajat.net, Got Talent España, Cuautitlán Izcalli.

Top brand affinities include Elsword, Hawes, Hoitajat.net, with strongest over-indexing on Elsword (22.57× the country average). Demographically, the Friends audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Risk Appetite, Extroversion.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Friends fans

Demographic split for Friends audience in United States
MetricValue
Female42.9%
Male57.1%
Average age43.5
Estimated audience size88,648,862

Audience persona

The typical Friends fan in United States is more male, around 43.5 years old, with strong Risk Appetite tendencies and a notable affinity for Elsword.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Friends audience
BrandAffinityCategory
Elsword22.57×Games
Hawes18.79×Travel & Leisure
Hoitajat.net15.8×
Got Talent España12.96×Movies & TV
Cuautitlán Izcalli10.83×Travel & Leisure
Province of Turin9.93×Travel & Leisure
Gombe State University9.85×Business & Career
Marcela Guerra Castillo9.58×Politics & Society
Gofobo9.48×Movies & TV
Clinical governance9.39×Health
Hamat9.12×Travel & Leisure
Jarabacoa8.41×Travel & Leisure
Goop8.33×Internet & Social Media
Destination Gotland8.12×Cars & Mobility
Ślub Na Głowie8.02×News
Jilla7.93×Movies & TV
HEC Management School – University of Liège7.68×Business & Career
Gloria7.66×Music & Radio
Kazuo Ishiguro7.6×Literature
Mojinos Escozíos7.57×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Friends audience
TraitClusterScore
Risk AppetiteTHRILL1.63
ExtroversionTHRILL1.44
Early Adopter MentalityPOWER1.38
Luxury OrientationPREMIUM1.37
Convenience OrientationPREMIUM1.22
IndividualismJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Friends
CountryShare
United States44.4%
India16.2%
Brazil7.8%

See Friends audiences in other countries

More TV series audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Friends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.