Rascasse Audience Intelligence

Friends Audience in United States

A data profile of the people who buy, follow and care about Friends in United States — modelled from more than twelve digital signal sources. Friends has an estimated audience of 7,732,818 people in United States.

#59among TV series in United States#105among Movie / TV Show / Series in United States#384in Movies & TV

The average Friends fan in United States is 43.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Two and a Half Men, Jerry Seinfeld, Bob's Burgers, with strongest over-indexing on Two and a Half Men (51.52× the country average).

Demographically, the Friends audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Friends fan in United States is more male, around 43.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Two and a Half Men.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Friends profile in United States.

Audience size
7.7M
in United States
Gender
43.5%♀
56.5% male
Age
43.3
average years
Country rank
#4593
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Friends viewers

43.5% are female, 56.5% are male, average age 43.3.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Friends audience in United States
MetricValue
Female43.5%
Male56.5%
Average age43.3
Estimated audience size7,732,818
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Friends audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4924%
50+30%
Fig. 04

Worldwide distribution

42.9%

of the worldwide Friends audience comes from United States.

Worldwide audience distribution share by country for Friends
CountryShare
United States42.9%
India15.6%
United Kingdom8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Friends audience in United States is strongest.

Fig. 05

Top regions by affinity

Friends fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~60K1.41×
02Oklahoma~100K1.37×
03Utah~100K1.24×
04Kansas~80K1.22×
05Kentucky~100K1.17×
06Idaho~50K1.17×
07Missouri~200K1.14×
08Texas~900K1.12×
09North Dakota~20K1.12×
10Indiana~200K1.10×
11Arkansas~80K1.09×
12Illinois~300K1.07×
13Ohio~300K1.06×
14Iowa~80K1.06×
15South Dakota~20K1.06×
16California~1M1.04×
17Pennsylvania~300K1.04×
18Georgia~300K1.03×
19New Jersey~200K1.02×
20Wisconsin~100K1.01×
21New Mexico~40K1.01×
22Michigan~200K1.00×
23Arizona~200K1.00×
24Louisiana~100K1.00×
25Washington~200K0.99×
26Minnesota~100K0.99×
27New York~500K0.98×
28Oregon~100K0.98×
29Connecticut~90K0.98×
30South Carolina~100K0.97×
31Virginia~200K0.96×
32Tennessee~200K0.96×
33Alabama~100K0.96×
34North Carolina~300K0.95×
35Montana~20K0.95×
36Mississippi~70K0.94×
37West Virginia~40K0.94×
38Colorado~100K0.93×
39Massachusetts~200K0.92×
40Nevada~80K0.91×
41Maine~30K0.89×
42Maryland~100K0.88×
43Delaware~20K0.88×
44New Hampshire~30K0.87×
45Hawaii~30K0.86×
46Florida~500K0.84×
47Alaska~20K0.84×
48Rhode Island~20K0.81×
49Vermont~10K0.81×
50Washington, District of Columbia~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Friends, United States
0.60×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Friends audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Friends audience
#·InterestCategoryAffinity×
01Two and a Half MenMovies & TV51.52×
02Jerry SeinfeldMovies & TV20.30×
03Yvonne StrahovskiMovies & TV20.00×
04Bob's BurgersMovies & TV16.10×
05BoJack HorsemanMovies & TV14.10×
06RoseanneMovies & TV13.88×
07ZoolanderMovies & TV13.75×
08Political satireLiterature13.43×
09Catch Me If You CanMovies & TV12.93×
10BoratMovies & TV9.96×
11Good Will HuntingMovies & TV9.25×
12Men's WearhouseFashion & Accessoires7.83×
13Sex and the CityMovies & TV7.45×
14Gilmore GirlsMovies & TV6.80×
15Bill MurrayMovies & TV6.07×
16MonstersMovies & TV5.12×
17Jim CarreyMovies & TV3.80×
18True DetectiveMovies & TV3.38×
19Pizza HutFood & Beverages2.37×
20SubwayFood & Beverages2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Friends audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Friends audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.53×
IndividualismJOY1.40×
PatriotismCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Friends audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
CreativityOPEN0.77×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Friends have in United States?

Friends has an estimated audience of 7,732,818 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Friends viewers?

43.5% of Friends fans are female, 56.5% are male, with an average age of 43.3 years.

03

Which brands do Friends fans like most?

Friends fans show strongest brand affinity for Two and a Half Men (51.52×), Jerry Seinfeld (20.3×), and Bob's Burgers (16.1×) over the country average.

04

Where do Friends fans live in United States?

Friends fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Friends fans also like?

Beyond Friends itself, the audience over-indexes on Jerry Seinfeld (20.3×), Bob's Burgers (16.1×), Sex and the City (7.45×), and Political satire (13.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Friends audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Friends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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