Pretty Little Liars (TV series) Audience in United States

Pretty Little Liars (TV series) logo

Pretty Little Liars (TV series) has an estimated audience of 4,909,354 people in United States. 70.0% are female, 30.0% are male, average age 34.1. Top regions: California, Texas, New York. Top brand affinities: True Detective, 13 Reasons Why, What Women Want, Rosamund Pike, The Grudge.

The average Pretty Little Liars (TV series) fan in United States is 34.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include True Detective, 13 Reasons Why, What Women Want, with strongest over-indexing on True Detective (13.07× the country average). Demographically, the Pretty Little Liars (TV series) audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Pretty Little Liars (TV series) fans

Demographic split for Pretty Little Liars (TV series) audience in United States
MetricValue
Female70.0%
Male30.0%
Average age34.1
Estimated audience size4,909,354

Audience persona

The typical Pretty Little Liars (TV series) fan in United States is more female, around 34.1 years old, with strong Extroversion tendencies and a notable affinity for True Detective.

Top regions in United States

Top regions ranked by reach for Pretty Little Liars (TV series) in United States
RegionReachAffinity
California543,7121.01×
Texas480,8531.14×
New York305,4781.11×
Florida303,3630.91×
Pennsylvania194,4751.18×
Illinois176,7671.08×
North Carolina165,8331.12×
Ohio164,6331.09×
Georgia163,9631.08×
Michigan136,3651.06×
New Jersey128,6331.03×
Virginia126,9981.06×
Tennessee105,6701.07×
Massachusetts103,4961.07×
Arizona103,2511.03×
Indiana97,0921.08×
Washington94,1740.96×
Maryland92,4731.1×
Missouri83,7671.06×
Colorado78,7991.02×
South Carolina77,6621.05×
Alabama72,7091.06×
Kentucky71,2841.16×
Wisconsin70,4320.95×
Louisiana70,4061.11×
Minnesota68,6230.98×
Oklahoma61,2681.12×
Connecticut55,4471.13×
Oregon52,4110.93×
Utah50,5491.15×
Mississippi45,2711.12×
Arkansas44,4651.1×
Nevada44,2080.93×
Iowa39,1530.97×
Kansas37,5960.97×
Idaho23,5780.96×
West Virginia22,9421×
Nebraska21,7940.89×
New Mexico21,5820.88×
New Hampshire19,2080.99×
Maine16,4770.94×
Hawaii15,9950.76×
Delaware15,5551.15×
Rhode Island14,4260.92×
Washington, District of Columbia11,8030.8×
Montana10,8590.8×
South Dakota9,0450.8×
North Dakota8,4350.84×
Vermont7,4800.87×
Alaska7,4340.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pretty Little Liars (TV series) audience
BrandAffinityCategory
True Detective13.07×Movies & TV
13 Reasons Why39.23×Movies & TV
What Women Want52.67×Movies & TV
Rosamund Pike26.59×Movies & TV
The Grudge46.53×Movies & TV
Gossip Girl20.91×Movies & TV
Stranger Things8.06×Movies & TV
Eat Pray Love51.58×Movies & TV
Bad Boys II18.6×Movies & TV
50 First Dates29.32×Movies & TV
Pride & Prejudice (2005 film)19.44×Movies & TV
Desperate Housewives18.89×Movies & TV
Sex and the City8.15×Movies & TV
Lost in Space36.84×Movies & TV
Jenna Ortega8.09×Movies & TV
Harry Potter4.03×Movies & TV
Riverdale22.63×Movies & TV
Westworld (TV series)20.53×Movies & TV
Ian Harding40.67×Movies & TV
Friends3.39×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pretty Little Liars (TV series) audience
TraitClusterScore
ExtroversionTHRILL1.55
MindfulnessBALANCE1.15
CreativityOPEN1.1
SustainabilityBALANCE1.09
IndulgenceJOY1.05
Social Media UsageJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Pretty Little Liars (TV series)
CountryShare
United States29.4%
Brazil7.8%
Germany7.3%

See Pretty Little Liars (TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Pretty Little Liars (TV series) have in United States?

Pretty Little Liars (TV series) has an estimated audience of 4,909,354 people in United States, concentrated in California and Texas.

What is the gender split and age of Pretty Little Liars (TV series) fans?

70.0% of Pretty Little Liars (TV series) fans are female, 30.0% are male, with an average age of 34.1 years.

Which brands do Pretty Little Liars (TV series) fans like most?

Pretty Little Liars (TV series) fans show strongest brand affinity for True Detective (13.07×), 13 Reasons Why (39.23×), and What Women Want (52.67×) over the country average.

Where do Pretty Little Liars (TV series) fans live in United States?

Pretty Little Liars (TV series) fans in United States are most concentrated in California (reach 543,712), Texas (reach 480,853), and New York (reach 305,478). These three regions account for the largest share of the active audience.

What other brands do Pretty Little Liars (TV series) fans also like?

Beyond Pretty Little Liars (TV series) itself, the audience over-indexes on 13 Reasons Why (39.23×), What Women Want (52.67×), Rosamund Pike (26.59×), and The Grudge (46.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pretty Little Liars (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.