Rascasse Audience Intelligence

Pretty Little Liars (TV series) Audience in United States

A data profile of the people who buy, follow and care about Pretty Little Liars (TV series) in United States — modelled from more than twelve digital signal sources. Pretty Little Liars (TV series) has an estimated audience of 4,889,758 people in United States.

#97among TV series in United States#208among Movie / TV Show / Series in United States#689in Movies & TV

The average Pretty Little Liars (TV series) fan in United States is 34.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 13 Reasons Why, What Women Want, True Detective, with strongest over-indexing on 13 Reasons Why (39.23× the country average).

Demographically, the Pretty Little Liars (TV series) audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pretty Little Liars (TV series) fan in United States is more female, around 34.1 years old, with strong Extroversion tendencies and a notable affinity for 13 Reasons Why.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pretty Little Liars (TV series) profile in United States.

Audience size
4.9M
in United States
Gender
70.0%♀
30.0% male
Age
34.1
average years
Country rank
#6840
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pretty Little Liars (TV series) viewers

70.0% are female, 30.0% are male, average age 34.1.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Pretty Little Liars (TV series) audience in United States
MetricValue
Female70.0%
Male30.0%
Average age34.1
Estimated audience size4,889,758
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Pretty Little Liars (TV series) audience in United States
Age bracketShare%
16-1935%
20-2920%
30-3916%
40-4916%
50+12%
Fig. 04

Worldwide distribution

29.1%

of the worldwide Pretty Little Liars (TV series) audience comes from United States.

Worldwide audience distribution share by country for Pretty Little Liars (TV series)
CountryShare
United States29.1%
Germany8.0%
Brazil7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pretty Little Liars (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Pretty Little Liars (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~20K1.22×
02Utah~50K1.16×
03Pennsylvania~200K1.15×
04Oklahoma~60K1.14×
05Mississippi~50K1.14×
06Kentucky~70K1.13×
07Connecticut~50K1.10×
08Texas~500K1.09×
09Louisiana~70K1.09×
10Arkansas~40K1.09×
11North Carolina~200K1.08×
12Maryland~90K1.07×
13Ohio~200K1.06×
14Massachusetts~100K1.06×
15West Virginia~20K1.06×
16Georgia~200K1.05×
17Tennessee~100K1.05×
18Indiana~90K1.05×
19Alabama~70K1.05×
20Iowa~40K1.05×
21New York~300K1.04×
22Missouri~80K1.04×
23Michigan~100K1.03×
24Idaho~30K1.03×
25Colorado~80K1.02×
26South Carolina~80K1.02×
27New Hampshire~20K1.01×
28Virginia~100K1.00×
29Illinois~200K0.99×
30California~500K0.98×
31New Jersey~100K0.98×
32Maine~20K0.98×
33Rhode Island~20K0.98×
34Arizona~100K0.97×
35Minnesota~70K0.97×
36Kansas~40K0.97×
37New Mexico~20K0.94×
38North Dakota~9K0.94×
39Wisconsin~70K0.93×
40Washington~90K0.92×
41Vermont~8K0.92×
42Oregon~50K0.90×
43Nevada~40K0.90×
44Florida~300K0.88×
45Nebraska~20K0.88×
46Montana~10K0.88×
47Alaska~9K0.88×
48South Dakota~10K0.86×
49Washington, District of Columbia~10K0.77×
50Hawaii~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Pretty Little Liars (TV series), United States
0.75×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pretty Little Liars (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pretty Little Liars (TV series) audience
#·InterestCategoryAffinity×
01What Women WantMovies & TV52.67×
02Eat Pray LoveMovies & TV51.58×
03The GrudgeMovies & TV46.53×
04Ian HardingMovies & TV40.67×
0513 Reasons WhyMovies & TV39.23×
06Lost in SpaceMovies & TV36.84×
07Ashley BensonMovies & TV30.40×
0850 First DatesMovies & TV29.32×
09Rosamund PikeMovies & TV26.59×
10RiverdaleMovies & TV22.63×
11Gossip GirlMovies & TV20.91×
12Westworld (TV series)Movies & TV20.53×
13Desperate HousewivesMovies & TV18.89×
14Bad Boys IIMovies & TV18.60×
15True DetectiveMovies & TV13.07×
16Scary Movie (film series)Movies & TV9.99×
17Sex and the CityMovies & TV8.15×
18Jenna OrtegaMovies & TV8.09×
19Stranger ThingsMovies & TV8.06×
20Harry PotterMovies & TV4.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pretty Little Liars (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pretty Little Liars (TV series) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.55×
Price SensitivityPREMIUM1.50×
IndulgenceJOY1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pretty Little Liars (TV series) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.43×
Need for SecurityCONSERVATISM0.56×
Risk AppetiteTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pretty Little Liars (TV series) have in United States?

Pretty Little Liars (TV series) has an estimated audience of 4,889,758 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pretty Little Liars (TV series) viewers?

70.0% of Pretty Little Liars (TV series) fans are female, 30.0% are male, with an average age of 34.1 years.

03

Which brands do Pretty Little Liars (TV series) fans like most?

Pretty Little Liars (TV series) fans show strongest brand affinity for 13 Reasons Why (39.23×), What Women Want (52.67×), and True Detective (13.07×) over the country average.

04

Where do Pretty Little Liars (TV series) fans live in United States?

Pretty Little Liars (TV series) fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Pretty Little Liars (TV series) fans also like?

Beyond Pretty Little Liars (TV series) itself, the audience over-indexes on What Women Want (52.67×), True Detective (13.07×), Rosamund Pike (26.59×), and The Grudge (46.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pretty Little Liars (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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