Rascasse Audience Intelligence

What Women Want Audience in United States

A data profile of the people who buy, follow and care about What Women Want in United States — modelled from more than twelve digital signal sources. What Women Want has an estimated audience of 1,138,195 people in United States.

#1613among Movie / TV Show / Series in United States#3834in Movies & TV

The average What Women Want fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 24 (TV series), House of Cards (U.S. TV series), Die Hard, with strongest over-indexing on 24 (TV series) (176.47× the country average).

Demographically, the What Women Want audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Spirituality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical What Women Want fan in United States is more female, around 36.8 years old, with strong Spirituality tendencies and a notable affinity for 24 (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the What Women Want profile in United States.

Audience size
1.1M
in United States
Gender
75.2%♀
24.8% male
Age
36.8
average years
Country rank
#21667
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of What Women Want viewers

75.2% are female, 24.8% are male, average age 36.8.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for What Women Want audience in United States
MetricValue
Female75.2%
Male24.8%
Average age36.8
Estimated audience size1,138,195
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the What Women Want audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3919%
40-4920%
50+15%
Fig. 04

Worldwide distribution

26.8%

of the worldwide What Women Want audience comes from United States.

Worldwide audience distribution share by country for What Women Want
CountryShare
United States26.8%
Germany10.5%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the What Women Want audience in United States is strongest.

Fig. 05

Top regions by affinity

What Women Want fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~8K1.41×
02Utah~10K1.34×
03Oklahoma~20K1.25×
04Montana~4K1.23×
05Alaska~3K1.19×
06Wyoming~2K1.19×
07Arkansas~10K1.16×
08Kansas~10K1.15×
09New Mexico~7K1.13×
10Missouri~20K1.10×
11North Dakota~3K1.10×
12Arizona~30K1.09×
13Kentucky~20K1.09×
14Iowa~10K1.08×
15South Dakota~3K1.08×
16Washington~20K1.06×
17Texas~100K1.05×
18Oregon~10K1.05×
19Nebraska~6K1.05×
20Tennessee~20K1.03×
21Colorado~20K1.03×
22Indiana~20K1.02×
23West Virginia~5K1.01×
24Illinois~40K0.99×
25Minnesota~20K0.98×
26Michigan~30K0.97×
27Alabama~20K0.97×
28California~100K0.96×
29Ohio~30K0.96×
30Mississippi~9K0.96×
31Wisconsin~20K0.95×
32Nevada~10K0.95×
33Louisiana~10K0.92×
34New Hampshire~4K0.91×
35Maine~4K0.91×
36Georgia~30K0.90×
37Florida~70K0.89×
38North Carolina~30K0.89×
39South Carolina~20K0.89×
40Hawaii~4K0.89×
41Pennsylvania~30K0.88×
42Virginia~30K0.88×
43New York~60K0.87×
44Connecticut~10K0.87×
45Rhode Island~3K0.86×
46New Jersey~20K0.81×
47Delaware~3K0.81×
48Massachusetts~20K0.80×
49Maryland~20K0.80×
50Washington, District of Columbia~3K0.76×
Fig. 06

Affinity by region

Affinity by region — What Women Want, United States
0.76×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the What Women Want audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for What Women Want audience
#·InterestCategoryAffinity×
0124 (TV series)Movies & TV176.47×
02House of Cards (U.S. TV series)Movies & TV155.36×
03Die HardMovies & TV126.76×
04Alexandre DumasLiterature117.94×
05Hot FuzzMovies & TV96.78×
06Melanie LynskeyMovies & TV90.05×
07Fantastic Beasts and Where to Find ThemPets & Animals80.95×
08Austin Powers (film series)Movies & TV76.49×
09Sherlock (TV series)Movies & TV71.67×
10Sausage PartyMovies & TV69.66×
11Pretty Little Liars (TV series)Movies & TV52.67×
12Orange Is the New BlackMovies & TV42.27×
13Breaking BadMovies & TV40.95×
14Jason SudeikisMovies & TV37.30×
15Zooey DeschanelMovies & TV28.71×
16Buckingham PalaceTravel & Leisure28.46×
17Love ActuallyMovies & TV27.11×
18Jonah HillMovies & TV24.46×
19Downton AbbeyMovies & TV22.69×
20Gossip GirlMovies & TV20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the What Women Want audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by What Women Want audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.72×
Family OrientationCONSERVATISM1.62×
IndividualismJOY1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by What Women Want audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
Risk AppetiteTHRILL0.87×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does What Women Want have in United States?

What Women Want has an estimated audience of 1,138,195 people in United States, concentrated in California and Texas.

02

What is the gender split and age of What Women Want viewers?

75.2% of What Women Want fans are female, 24.8% are male, with an average age of 36.8 years.

03

Which brands do What Women Want fans like most?

What Women Want fans show strongest brand affinity for 24 (TV series) (176.47×), House of Cards (U.S. TV series) (155.36×), and Die Hard (126.76×) over the country average.

04

Where do What Women Want fans live in United States?

What Women Want fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do What Women Want fans also like?

Beyond What Women Want itself, the audience over-indexes on House of Cards (U.S. TV series) (155.36×), Die Hard (126.76×), Melanie Lynskey (90.05×), and Austin Powers (film series) (76.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See What Women Want audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for What Women Want. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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