What Women Want Audience in United States

What Women Want logo

What Women Want has an estimated audience of 1,167,001 people in United States. 75.2% are female, 24.8% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: The Defender, Knauf Insulation, Elsword, Klis, Love and Other Disasters.

The average What Women Want fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Defender, Knauf Insulation, Elsword, with strongest over-indexing on The Defender (52.31× the country average). Demographically, the What Women Want audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of What Women Want fans

Demographic split for What Women Want audience in United States
MetricValue
Female75.2%
Male24.8%
Average age36.8
Estimated audience size1,167,001

Audience persona

The typical What Women Want fan in United States is more female, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for The Defender.

Top regions in United States

Top regions ranked by reach for What Women Want in United States
RegionReachAffinity
California130,8421.02×
Texas112,7511.12×
Florida70,9470.9×
New York60,3980.93×
Illinois40,6661.05×
Pennsylvania34,3240.87×
Ohio33,8430.94×
Georgia33,1370.92×
North Carolina32,8890.94×
Michigan30,3080.99×
Arizona27,0101.13×
Washington26,1161.12×
Virginia25,8720.91×
New Jersey23,9580.81×
Tennessee23,9411.02×
Indiana22,0001.03×
Missouri20,6391.1×
Colorado18,9761.03×
Massachusetts18,5900.81×
Oklahoma16,6171.28×
Wisconsin16,4460.94×
Kentucky16,2221.11×
Maryland16,1380.8×
South Carolina16,1330.92×
Minnesota16,1010.96×
Alabama15,7030.96×
Oregon15,0931.13×
Utah14,8541.42×
Louisiana12,9170.86×
Arkansas11,3171.18×
Kansas10,8431.18×
Nevada10,6500.94×
Iowa10,4191.08×
Connecticut10,1360.87×
Mississippi8,8130.92×
Idaho8,3761.43×
New Mexico6,5281.12×
Nebraska6,1651.05×
West Virginia5,0200.92×
Hawaii4,3720.87×
Montana3,9941.23×
New Hampshire3,8740.84×
Maine3,5370.85×
Alaska3,0911.24×
Rhode Island2,9070.78×
South Dakota2,8231.05×
Washington, District of Columbia2,7700.79×
North Dakota2,6301.1×
Delaware2,0830.65×
Wyoming1,9401.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for What Women Want audience
BrandAffinityCategory
The Defender52.31×Movies & TV
Knauf Insulation79.16×Business & Career
Elsword20×Games
Klis130.91×Travel & Leisure
Love and Other Disasters39.88×Movies & TV
Alaska1.63×Travel & Leisure
Pope of the Coptic Orthodox Church of Alexandria31.98×Politics & Society
Zagreb16.79×Travel & Leisure
Nebraska Cornhuskers football3.15×Sports
Keck School of Medicine of USC14.66×Business & Career
Nationality1.56×Politics & Society
Pillow1.52×Home & Garden
Kampala13.59×Travel & Leisure
Kidney Disease Awareness12.38×Health
Google Photos1.63×Technology & Electronics
Urban horticulture2.28×Home & Garden
Nipsey Hussle3.25×Music & Radio
Hooked on Phonics5.53×Kids & Family
Spiritualized12.31×Music & Radio
Home staging2.26×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by What Women Want audience
TraitClusterScore
ExtroversionTHRILL1.9
CreativityOPEN1.44
TraditionCONSERVATISM1.41
MindfulnessBALANCE1.37
Sports ActivityPOWER1.35
SpiritualityBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for What Women Want
CountryShare
United States29.2%
Germany9.6%
United Kingdom7.6%

See What Women Want audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does What Women Want have in United States?

What Women Want has an estimated audience of 1,167,001 people in United States, concentrated in California and Texas.

What is the gender split and age of What Women Want fans?

75.2% of What Women Want fans are female, 24.8% are male, with an average age of 36.8 years.

Which brands do What Women Want fans like most?

What Women Want fans show strongest brand affinity for The Defender (52.31×), Knauf Insulation (79.16×), and Elsword (20×) over the country average.

Where do What Women Want fans live in United States?

What Women Want fans in United States are most concentrated in California (reach 130,842), Texas (reach 112,751), and Florida (reach 70,947). These three regions account for the largest share of the active audience.

What other brands do What Women Want fans also like?

Beyond What Women Want itself, the audience over-indexes on Knauf Insulation (79.16×), Elsword (20×), Klis (130.91×), and Love and Other Disasters (39.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for What Women Want. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.