What Women Want Audience in Germany
What Women Want has an estimated audience of 382,266 people in Germany. 63.7% are female, 36.3% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: D&R, Trabzonspor, Süper Lig, Fenerbahçe S.K., Beşiktaş J.K..
The average What Women Want fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include D&R, Trabzonspor, Süper Lig, with strongest over-indexing on D&R (51.74× the country average). Demographically, the What Women Want audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Spirituality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of What Women Want fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 35.6 |
| Estimated audience size | 382,266 |
Audience persona
The typical What Women Want fan in Germany is more female, around 35.6 years old, with strong Spirituality tendencies and a notable affinity for D&R.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,930 | 1.06× |
| Bayern | 83,058 | 1.09× |
| Baden-Württemberg | 66,388 | 1.02× |
| Niedersachsen | 48,864 | 1.06× |
| Hessen | 35,562 | 0.98× |
| Rheinland-Pfalz | 24,763 | 1.04× |
| Sachsen | 23,264 | 1× |
| Berlin | 20,925 | 0.98× |
| Schleswig-Holstein | 18,795 | 1.1× |
| Brandenburg | 15,151 | 1.03× |
| Sachsen-Anhalt | 12,076 | 0.98× |
| Thüringen | 11,108 | 0.92× |
| Hamburg | 11,038 | 1.03× |
| Mecklenburg-Vorpommern | 8,419 | 0.93× |
| Saarland | 5,183 | 0.89× |
| Bremen | 3,696 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| D&R | 51.74× | Technology & Electronics |
| Trabzonspor | 14.87× | Sports |
| Süper Lig | 13.41× | Sports |
| Fenerbahçe S.K. | 9.51× | Sports |
| Beşiktaş J.K. | 8.88× | Sports |
| Migros | 16.67× | Shopping |
| Pedro Pascal | 8.54× | Movies & TV |
| Malcolm in the Middle | 14.69× | Movies & TV |
| IHF World Men's Handball Championship | 5.18× | Sports |
| TRT Haber | 15.69× | Movies & TV |
| Turkish pop music | 28.75× | Music & Radio |
| F.C. Hansa Rostock | 5.14× | Sports |
| Bodrum | 6.38× | Travel & Leisure |
| VfL Wolfsburg (women) | 7.07× | Sports |
| Mavi Jeans | 13.83× | Fashion & Accessoires |
| TikTok | 1.9× | Internet & Social Media |
| Turkish Airlines | 5.7× | Travel & Leisure |
| Andrea Berg | 4.91× | Music & Radio |
| Deichmann | 2.55× | Shopping |
| Street photography | 3.62× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.53 |
| Individualism | JOY | 1.48 |
| Tradition | CONSERVATISM | 1.4 |
| Creativity | OPEN | 1.37 |
| Indulgence | JOY | 1.32 |
| Price Sensitivity | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.2% |
| Germany | 9.6% |
| United Kingdom | 7.6% |
See What Women Want audiences in other countries
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Frequently asked questions
How many fans does What Women Want have in Germany?
What Women Want has an estimated audience of 382,266 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of What Women Want fans?
63.7% of What Women Want fans are female, 36.3% are male, with an average age of 35.6 years.
Which brands do What Women Want fans like most?
What Women Want fans show strongest brand affinity for D&R (51.74×), Trabzonspor (14.87×), and Süper Lig (13.41×) over the country average.
Where do What Women Want fans live in Germany?
What Women Want fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,930), Bayern (reach 83,058), and Baden-Württemberg (reach 66,388). These three regions account for the largest share of the active audience.
What other brands do What Women Want fans also like?
Beyond What Women Want itself, the audience over-indexes on Trabzonspor (14.87×), Süper Lig (13.41×), Fenerbahçe S.K. (9.51×), and Beşiktaş J.K. (8.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for What Women Want. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.