Rascasse Audience Intelligence

What Women Want Audience in Germany

A data profile of the people who buy, follow and care about What Women Want in Germany — modelled from more than twelve digital signal sources. What Women Want has an estimated audience of 445,377 people in Germany.

#702among Movie / TV Show / Series in Germany#2064in Movies & TV

The average What Women Want fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include D&R, Trabzonspor, Süper Lig, with strongest over-indexing on D&R (33.84× the country average).

Demographically, the What Women Want audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Individualism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical What Women Want fan in Germany is more female, around 35.6 years old, with strong Individualism tendencies and a notable affinity for D&R.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the What Women Want profile in Germany.

Audience size
445K
in Germany
Gender
63.7%♀
36.3% male
Age
35.6
average years
Country rank
#12859
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of What Women Want viewers

63.7% are female, 36.3% are male, average age 35.6.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for What Women Want audience in Germany
MetricValue
Female63.7%
Male36.3%
Average age35.6
Estimated audience size445,377
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the What Women Want audience in Germany
Age bracketShare%
16-1930%
20-2919%
30-3919%
40-4919%
50+12%
Fig. 04

Worldwide distribution

10.5%

of the worldwide What Women Want audience comes from Germany.

Worldwide audience distribution share by country for What Women Want
CountryShare
United States26.8%
Germany10.5%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the What Women Want audience in Germany is strongest.

Fig. 05

Top regions by affinity

What Women Want fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.15×
02Schleswig-Holstein~20K1.07×
03Brandenburg~20K1.07×
04Bayern~80K1.06×
05Rheinland-Pfalz~20K1.04×
06Baden-Württemberg~70K1.02×
07Niedersachsen~50K1.01×
08Sachsen-Anhalt~10K1.01×
09Sachsen~20K1.00×
10Thüringen~10K1.00×
11Hamburg~10K1.00×
12Nordrhein-Westfalen~100K0.99×
13Mecklenburg-Vorpommern~9K0.99×
14Hessen~40K0.98×
15Saarland~6K0.96×
16Bremen~4K0.92×
Fig. 06

Affinity by region

Affinity by region — What Women Want, Germany
0.92×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the What Women Want audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for What Women Want audience
#·InterestCategoryAffinity×
01D&RTechnology & Electronics33.84×
02MigrosShopping16.67×
03TRT HaberMovies & TV16.67×
04Malcolm in the MiddleMovies & TV16.06×
05Loose WomenMovies & TV14.98×
06TrabzonsporSports14.97×
07Christoph WaltzMovies & TV14.68×
08Süper LigSports14.24×
09HürriyetNews14.03×
10DeodorantBeauty & Wellness11.85×
11Fenerbahçe S.K.Sports9.64×
12BodrumTravel & Leisure8.89×
13Beşiktaş J.K.Sports8.78×
14Frauen-BundesligaSports8.30×
15Pedro PascalMovies & TV8.26×
16Kitchen utensilHome & Garden7.50×
17Andrea BergMusic & Radio6.75×
183. LigaSports6.04×
19VfL BochumSports5.79×
20IHF World Men's Handball ChampionshipSports4.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the What Women Want audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by What Women Want audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.66×
SpiritualityBALANCE1.63×
TraditionCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by What Women Want audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.81×
Pet OwnershipJOY0.82×
SustainabilityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does What Women Want have in Germany?

What Women Want has an estimated audience of 445,377 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of What Women Want viewers?

63.7% of What Women Want fans are female, 36.3% are male, with an average age of 35.6 years.

03

Which brands do What Women Want fans like most?

What Women Want fans show strongest brand affinity for D&R (33.84×), Trabzonspor (14.97×), and Süper Lig (14.24×) over the country average.

04

Where do What Women Want fans live in Germany?

What Women Want fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do What Women Want fans also like?

Beyond What Women Want itself, the audience over-indexes on Trabzonspor (14.97×), Süper Lig (14.24×), Christoph Waltz (14.68×), and Fenerbahçe S.K. (9.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See What Women Want audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for What Women Want. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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