Deodorant Audience in Germany
Deodorant has an estimated audience of 1,068,239 people in Germany. 58.4% are female, 41.6% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eventim, mydays, Rossmann, Axilla, Henna.
The average Deodorant fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eventim, mydays, Rossmann, with strongest over-indexing on Eventim (4.45× the country average). Demographically, the Deodorant audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Deodorant fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 37.3 |
| Estimated audience size | 1,068,239 |
Audience persona
The typical Deodorant fan in Germany is more female, around 37.3 years old, with strong Individualism tendencies and a notable affinity for Eventim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 270,449 | 1.16× |
| Bayern | 181,471 | 1.06× |
| Baden-Württemberg | 154,426 | 1.06× |
| Hessen | 118,665 | 1.46× |
| Niedersachsen | 113,396 | 1.09× |
| Rheinland-Pfalz | 53,447 | 1× |
| Berlin | 50,819 | 1.06× |
| Sachsen | 46,507 | 0.89× |
| Schleswig-Holstein | 36,468 | 0.95× |
| Hamburg | 27,823 | 1.15× |
| Brandenburg | 26,969 | 0.81× |
| Thüringen | 22,470 | 0.83× |
| Sachsen-Anhalt | 21,644 | 0.78× |
| Mecklenburg-Vorpommern | 14,813 | 0.73× |
| Saarland | 11,467 | 0.87× |
| Bremen | 10,054 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eventim | 4.45× | Travel & Leisure |
| mydays | 10.31× | Home & Garden |
| Rossmann | 2.89× | Shopping |
| Axilla | 27.49× | Health |
| Henna | 5.96× | Home & Garden |
| What Women Want | 11.85× | Movies & TV |
| Zoom! | 5.94× | Business & Career |
| Kryptos | 7.18× | Music & Radio |
| Tanning bed | 6.45× | Beauty & Wellness |
| Jochen Schweizer | 5.57× | Home & Garden |
| Galatasaray S.K. | 1.94× | Sports |
| TK Maxx | 1.77× | Shopping |
| Husband | 7.89× | Kids & Family |
| The Holiday | 5.25× | Movies & TV |
| Barbie | 1.63× | Movies & TV |
| Gina Tricot | 3.62× | Fashion & Accessoires |
| Sweat gland | 24.07× | Travel & Leisure |
| Gift shop | 2.21× | Home & Garden |
| MK | 5.31× | Music & Radio |
| Kevin Costner | 4.14× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.52 |
| Sustainability | BALANCE | 1.26 |
| Indulgence | JOY | 1.21 |
| Travelling | THRILL | 1.18 |
| Healthy Lifestyle | BALANCE | 1.16 |
| Sports Activity | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| Taiwan | 5.4% |
| Japan | 4.0% |
See Deodorant audiences in other countries
More Skin audiences in Germany
- Skin care (8,184,984)
- Skin (7,841,678)
- Natural skin care (4,095,593)
- Anti-aging cream (3,700,639)
- Ageing (2,205,788)
Frequently asked questions
How many fans does Deodorant have in Germany?
Deodorant has an estimated audience of 1,068,239 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Deodorant fans?
58.4% of Deodorant fans are female, 41.6% are male, with an average age of 37.3 years.
Which brands do Deodorant fans like most?
Deodorant fans show strongest brand affinity for Eventim (4.45×), mydays (10.31×), and Rossmann (2.89×) over the country average.
Where do Deodorant fans live in Germany?
Deodorant fans in Germany are most concentrated in Nordrhein-Westfalen (reach 270,449), Bayern (reach 181,471), and Baden-Württemberg (reach 154,426). These three regions account for the largest share of the active audience.
What other brands do Deodorant fans also like?
Beyond Deodorant itself, the audience over-indexes on mydays (10.31×), Rossmann (2.89×), Axilla (27.49×), and Henna (5.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deodorant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.