Tanning bed Audience in Germany
Tanning bed has an estimated audience of 1,131,824 people in Germany. 66.4% are female, 33.6% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Stradivarius, Škoda Kodiaq, Time (magazine).
The average Tanning bed fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Stradivarius, with strongest over-indexing on Rossmann (2× the country average). Demographically, the Tanning bed audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Luxury Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Touchpoint
Demographics of Tanning bed fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 37.2 |
| Estimated audience size | 1,131,824 |
Audience persona
The typical Tanning bed fan in Germany is more female, around 37.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 252,712 | 1.02× |
| Bayern | 172,406 | 0.95× |
| Baden-Württemberg | 155,634 | 1.01× |
| Hessen | 106,415 | 1.23× |
| Niedersachsen | 82,617 | 0.75× |
| Rheinland-Pfalz | 69,158 | 1.22× |
| Berlin | 67,084 | 1.33× |
| Sachsen | 33,517 | 0.6× |
| Schleswig-Holstein | 31,490 | 0.77× |
| Brandenburg | 26,291 | 0.75× |
| Hamburg | 25,162 | 0.98× |
| Sachsen-Anhalt | 21,046 | 0.72× |
| Thüringen | 19,785 | 0.69× |
| Mecklenburg-Vorpommern | 19,314 | 0.89× |
| Saarland | 19,200 | 1.38× |
| Bremen | 16,487 | 1.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2× | Shopping |
| Home Office | 2.1× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.26× | Cars & Mobility |
| Time (magazine) | 1.63× | News |
| Mothercare | 1.57× | Kids & Family |
| Jack White | 1.52× | Movies & TV |
| Home Delivery | 2.09× | Food & Beverages |
| Homesteading | 4.22× | Home & Garden |
| Free University of Berlin | 2.12× | Business & Career |
| All You Can Eat | 15.42× | Food & Beverages |
| Bank account | 1.54× | Business & Career |
| Esra Erol | 2.75× | Movies & TV |
| Kenosha, Wisconsin | 12.98× | Travel & Leisure |
| Mohamed Salah | 1.58× | Sports |
| Joaquín Guzmán Loera | 2.84× | Politics & Society |
| Picnic | 1.5× | Kids & Family |
| Liberace | 2.43× | Music & Radio |
| Japanese domestic market | 1.81× | Politics & Society |
| Coworking | 1.54× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.22 |
| Community Orientation | OPEN | 1.14 |
| Price Sensitivity | PREMIUM | 1.11 |
| Sports Activity | POWER | 1.1 |
| Healthy Lifestyle | BALANCE | 1.09 |
| Family Orientation | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Italy | 10.0% |
| United Kingdom | 6.0% |
See Tanning bed audiences in other countries
More Beauty & Wellness audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Tanning bed have in Germany?
Tanning bed has an estimated audience of 1,131,824 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tanning bed fans?
66.4% of Tanning bed fans are female, 33.6% are male, with an average age of 37.2 years.
Which brands do Tanning bed fans like most?
Tanning bed fans show strongest brand affinity for Rossmann (2×), Home Office (2.1×), and Stradivarius (1.97×) over the country average.
Where do Tanning bed fans live in Germany?
Tanning bed fans in Germany are most concentrated in Nordrhein-Westfalen (reach 252,712), Bayern (reach 172,406), and Baden-Württemberg (reach 155,634). These three regions account for the largest share of the active audience.
What other brands do Tanning bed fans also like?
Beyond Tanning bed itself, the audience over-indexes on Home Office (2.1×), Stradivarius (1.97×), Škoda Kodiaq (2.26×), and Time (magazine) (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tanning bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.