Rascasse Audience Intelligence

Tanning bed Audience in Germany

A data profile of the people who buy, follow and care about Tanning bed in Germany — modelled from more than twelve digital signal sources. Tanning bed has an estimated audience of 1,131,824 people in Germany.

#129among Touchpoint in Germany#117in Beauty & Wellness

The average Tanning bed fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Scooby-Doo, Nature, Family, with strongest over-indexing on Scooby-Doo (19.93× the country average).

Demographically, the Tanning bed audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tanning bed fan in Germany is more female, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for Scooby-Doo.

Category: Beauty & Wellness · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tanning bed profile in Germany.

Audience size
1.1M
in Germany
Gender
66.4%♀
33.6% male
Age
37.2
average years
Country rank
#5839
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tanning bed fans

66.4% are female, 33.6% are male, average age 37.2.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Tanning bed audience in Germany
MetricValue
Female66.4%
Male33.6%
Average age37.2
Estimated audience size1,131,824
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Tanning bed audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3920%
40-4921%
50+15%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Tanning bed audience comes from Germany.

Worldwide audience distribution share by country for Tanning bed
CountryShare
United States20.4%
Italy10.0%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tanning bed audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tanning bed fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.38×
02Hessen~100K1.17×
03Rheinland-Pfalz~70K1.16×
04Bremen~10K1.16×
05Baden-Württemberg~200K1.13×
06Berlin~60K1.11×
07Saarland~20K1.11×
08Bayern~200K1.03×
09Hamburg~30K1.02×
10Niedersachsen~100K0.96×
11Mecklenburg-Vorpommern~20K0.93×
12Thüringen~30K0.91×
13Sachsen-Anhalt~30K0.90×
14Schleswig-Holstein~40K0.88×
15Brandenburg~30K0.88×
16Sachsen~40K0.79×
Fig. 06

Affinity by region

Affinity by region — Tanning bed, Germany
0.79×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tanning bed audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tanning bed audience
#·InterestCategoryAffinity×
01Scooby-DooMovies & TV19.93×
02ParosTravel & Leisure16.61×
03Angela BassettMovies & TV9.83×
04DeodorantBeauty & Wellness6.45×
05KeratinBeauty & Wellness3.48×
06EyelashBeauty & Wellness2.77×
07MassageHealth2.62×
08Permanent makeupBeauty & Wellness2.46×
09SaunaHome & Garden2.36×
10VolunteeringPolitics & Society2.12×
11VacationsTravel & Leisure1.89×
12Gute Zeiten, schlechte ZeitenMovies & TV1.85×
13BonprixShopping1.77×
14DeichmannShopping1.75×
15NatureHome & Garden1.68×
16Women's clothingFashion & Accessoires1.62×
17Helene FischerMusic & Radio1.59×
18CHECK24Business & Career1.56×
19WhatsAppInternet & Social Media1.53×
20FamilyKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tanning bed audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tanning bed audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.27×
Luxury OrientationPREMIUM1.25×
Family OrientationCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tanning bed audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.70×
SustainabilityBALANCE0.82×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tanning bed have in Germany?

Tanning bed has an estimated audience of 1,131,824 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tanning bed fans?

66.4% of Tanning bed fans are female, 33.6% are male, with an average age of 37.2 years.

03

Which brands do Tanning bed fans like most?

Tanning bed fans show strongest brand affinity for Scooby-Doo (19.93×), Nature (1.68×), and Family (1.51×) over the country average.

04

Where do Tanning bed fans live in Germany?

Tanning bed fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tanning bed fans also like?

Beyond Tanning bed itself, the audience over-indexes on Nature (1.68×), Family (1.51×), Deodorant (6.45×), and WhatsApp (1.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty & Wellness audiences in Germany

See Tanning bed audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tanning bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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