Tanning bed Audience in United States

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Tanning bed has an estimated audience of 4,719,998 people in United States. 72.3% are female, 27.7% are male, average age 35.0. Top regions: Texas, California, Florida. Top brand affinities: Historic site, UK garage, Vocal harmony, Goop, Fairy godmother.

The average Tanning bed fan in United States is 35.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Historic site, UK garage, Vocal harmony, with strongest over-indexing on Historic site (13.04× the country average). Demographically, the Tanning bed audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Touchpoint

Demographics of Tanning bed fans

Demographic split for Tanning bed audience in United States
MetricValue
Female72.3%
Male27.7%
Average age35.0
Estimated audience size4,719,998

Audience persona

The typical Tanning bed fan in United States is more female, around 35.0 years old, with strong Extroversion tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Tanning bed in United States
RegionReachAffinity
Texas288,7820.71×
California266,2410.51×
Florida245,7640.77×
Ohio193,7661.33×
New York186,8950.71×
Georgia179,7831.24×
North Carolina152,6511.07×
Tennessee146,4151.55×
Indiana144,8541.68×
Pennsylvania141,3510.89×
Kentucky137,4252.32×
Illinois136,8550.87×
Michigan118,2080.96×
Alabama112,7431.71×
Virginia94,1370.82×
Missouri91,2731.2×
South Carolina91,0381.28×
New Jersey76,3540.64×
Mississippi68,3461.76×
Wisconsin65,6770.92×
Washington64,6210.68×
Minnesota61,7560.91×
Oklahoma61,7221.18×
Massachusetts60,6150.65×
Arkansas60,5091.56×
Louisiana59,9340.98×
Iowa54,9921.41×
Utah53,6431.27×
West Virginia53,4232.43×
Arizona52,9840.55×
Colorado52,9360.71×
Maryland46,2690.57×
Kansas39,2431.06×
Oregon37,6840.7×
Connecticut32,1220.68×
Nebraska26,5491.12×
Idaho25,1131.06×
Nevada22,7640.5×
Maine14,2370.84×
Montana13,3021.02×
South Dakota13,2961.22×
New Mexico12,3510.52×
North Dakota11,8131.22×
New Hampshire10,8450.58×
Hawaii10,4160.51×
Delaware8,4820.65×
Rhode Island7,9310.53×
Alaska7,8230.77×
Wyoming7,5161.07×
Washington, District of Columbia6,7220.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tanning bed audience
BrandAffinityCategory
Historic site13.04×Arts & Culture
UK garage12.86×Music & Radio
Vocal harmony9.44×Music & Radio
Goop10.4×Internet & Social Media
Fairy godmother13.13×Literature
Governor of Michigan11.94×Politics & Society
Product design3.05×Business & Career
Mathcore11.24×Music & Radio
Combat sport1.97×Sports
Grinch4.76×Movies & TV
Isometric exercise10.22×Sports
headspace9.81×Health
Hardik Pandya15.89×Sports
Harlow12.01×Travel & Leisure
Hipster9.62×Politics & Society
TV Fanatic10.61×Movies & TV
Cherish (group)10.71×Music & Radio
Hibachi7.51×Food & Beverages
Wok6.03×Food & Beverages
Google Home5.91×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tanning bed audience
TraitClusterScore
ExtroversionTHRILL1.36
TraditionCONSERVATISM1.32
Price SensitivityPREMIUM1.29
CreativityOPEN1.25
SustainabilityBALANCE1.23
Healthy LifestyleBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Tanning bed
CountryShare
United States20.4%
Italy10.0%
United Kingdom6.0%

See Tanning bed audiences in other countries

More Beauty & Wellness audiences in United States

Frequently asked questions

How many fans does Tanning bed have in United States?

Tanning bed has an estimated audience of 4,719,998 people in United States, concentrated in Texas and California.

What is the gender split and age of Tanning bed fans?

72.3% of Tanning bed fans are female, 27.7% are male, with an average age of 35.0 years.

Which brands do Tanning bed fans like most?

Tanning bed fans show strongest brand affinity for Historic site (13.04×), UK garage (12.86×), and Vocal harmony (9.44×) over the country average.

Where do Tanning bed fans live in United States?

Tanning bed fans in United States are most concentrated in Texas (reach 288,782), California (reach 266,241), and Florida (reach 245,764). These three regions account for the largest share of the active audience.

What other brands do Tanning bed fans also like?

Beyond Tanning bed itself, the audience over-indexes on UK garage (12.86×), Vocal harmony (9.44×), Goop (10.4×), and Fairy godmother (13.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tanning bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.