Rascasse Audience Intelligence

Tanning bed Audience in United States

A data profile of the people who buy, follow and care about Tanning bed in United States — modelled from more than twelve digital signal sources. Tanning bed has an estimated audience of 4,719,998 people in United States.

#147among Touchpoint in United States#136in Beauty & Wellness

The average Tanning bed fan in United States is 35.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Sunless tanning, Sun tanning, Tanning lamp, with strongest over-indexing on Sunless tanning (10.29× the country average).

Demographically, the Tanning bed audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Tradition, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tanning bed fan in United States is more female, around 35.0 years old, with strong Tradition tendencies and a notable affinity for Sunless tanning.

Category: Beauty & Wellness · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tanning bed profile in United States.

Audience size
4.7M
in United States
Gender
72.3%♀
27.7% male
Age
35.0
average years
Country rank
#7018
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tanning bed fans

72.3% are female, 27.7% are male, average age 35.0.

Fig. 02

Gender split

72.3%
Female
27.7%
Male
Demographic split for Tanning bed audience in United States
MetricValue
Female72.3%
Male27.7%
Average age35.0
Estimated audience size4,719,998
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Tanning bed audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3918%
40-4918%
50+12%
Fig. 04

Worldwide distribution

20.4%

of the worldwide Tanning bed audience comes from United States.

Worldwide audience distribution share by country for Tanning bed
CountryShare
United States20.4%
Italy10.0%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tanning bed audience in United States is strongest.

Fig. 05

Top regions by affinity

Tanning bed fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~50K2.33×
02Kentucky~100K2.28×
03Mississippi~70K1.73×
04Indiana~100K1.62×
05Alabama~100K1.61×
06Arkansas~60K1.58×
07Tennessee~100K1.44×
08Iowa~60K1.43×
09North Dakota~10K1.34×
10Ohio~200K1.30×
11Utah~50K1.25×
12South Carolina~90K1.20×
13South Dakota~10K1.20×
14Georgia~200K1.19×
15Missouri~90K1.18×
16Nebraska~30K1.17×
17Oklahoma~60K1.13×
18Wyoming~7K1.07×
19Idaho~20K1.05×
20Kansas~40K1.04×
21Louisiana~60K1.03×
22North Carolina~100K1.01×
23Michigan~100K0.98×
24Montana~10K0.98×
25Alaska~10K0.95×
26Wisconsin~70K0.93×
27Minnesota~60K0.91×
28Pennsylvania~100K0.87×
29Illinois~100K0.87×
30Maine~10K0.87×
31Delaware~10K0.79×
32Virginia~90K0.78×
33Florida~200K0.73×
34Connecticut~30K0.73×
35New Hampshire~10K0.73×
36Oregon~40K0.71×
37Rhode Island~10K0.71×
38Texas~300K0.68×
39New York~200K0.67×
40Washington~60K0.67×
41Colorado~50K0.67×
42Massachusetts~60K0.66×
43New Jersey~80K0.65×
44Hawaii~10K0.65×
45New Mexico~10K0.63×
46Washington, District of Columbia~9K0.62×
47Maryland~50K0.61×
48Arizona~60K0.60×
49Nevada~30K0.58×
50California~300K0.48×
Fig. 06

Affinity by region

Affinity by region — Tanning bed, United States
0.48×1.00×2.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tanning bed audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tanning bed audience
#·InterestCategoryAffinity×
01Tanning lampBeauty & Wellness14.92×
02Sunless tanningBeauty & Wellness10.29×
03Max MaraFashion & Accessoires7.34×
04Sun tanningBeauty & Wellness6.78×
05Eyelash extensionsBeauty & Wellness2.93×
06WaxingBeauty & Wellness2.84×
07Hair ExtensionsBeauty & Wellness2.71×
08Discount storesShopping2.03×
09SephoraShopping2.00×
10SwimsuitFashion & Accessoires1.86×
11PharmacyBusiness & Career1.83×
12Swimming poolSports1.78×
13Shopping mallsShopping1.67×
14Skin careBeauty & Wellness1.66×
15Personal careHealth1.65×
16HairstyleBeauty & Wellness1.58×
17TrousersFashion & Accessoires1.58×
18FragrancesBeauty & Wellness1.55×
19IKEAHome & Garden1.53×
20Beauty salonsBeauty & Wellness1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tanning bed audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tanning bed audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.52×
Price SensitivityPREMIUM1.50×
ExtroversionTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tanning bed audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.92×
Urban LifestyleOPEN0.94×
Quality AwarenessPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tanning bed have in United States?

Tanning bed has an estimated audience of 4,719,998 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Tanning bed fans?

72.3% of Tanning bed fans are female, 27.7% are male, with an average age of 35.0 years.

03

Which brands do Tanning bed fans like most?

Tanning bed fans show strongest brand affinity for Sunless tanning (10.29×), Sun tanning (6.78×), and Tanning lamp (14.92×) over the country average.

04

Where do Tanning bed fans live in United States?

Tanning bed fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tanning bed fans also like?

Beyond Tanning bed itself, the audience over-indexes on Sun tanning (6.78×), Tanning lamp (14.92×), Sephora (2×), and Hair Extensions (2.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty & Wellness audiences in United States

See Tanning bed audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tanning bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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