Rascasse Audience Intelligence

Tanning lamp Audience in United States

A data profile of the people who buy, follow and care about Tanning lamp in United States — modelled from more than twelve digital signal sources. Tanning lamp has an estimated audience of 1,534,519 people in United States.

#6among Sun in United States#7195among Topic in United States#260in Beauty & Wellness

The average Tanning lamp fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sun Tan City, Tanning bed, Maurices, with strongest over-indexing on Sun Tan City (200.59× the country average).

Demographically, the Tanning lamp audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tanning lamp fan in United States is more female, around 41.9 years old, with strong Community Orientation tendencies and a notable affinity for Sun Tan City.

Category: Beauty & Wellness · Type: Topic · Subtype: Sun

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tanning lamp profile in United States.

Audience size
1.5M
in United States
Gender
69.3%♀
30.7% male
Age
41.9
average years
Country rank
#17456
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tanning lamp fans

69.3% are female, 30.7% are male, average age 41.9.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Tanning lamp audience in United States
MetricValue
Female69.3%
Male30.7%
Average age41.9
Estimated audience size1,534,519
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Tanning lamp audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3920%
40-4924%
50+24%
Fig. 04

Worldwide distribution

32.9%

of the worldwide Tanning lamp audience comes from United States.

Worldwide audience distribution share by country for Tanning lamp
CountryShare
United States32.9%
United Kingdom13.7%
France6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tanning lamp audience in United States is strongest.

Fig. 05

Top regions by affinity

Tanning lamp fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~10K1.61×
02Kentucky~30K1.46×
03Alabama~30K1.27×
04Indiana~30K1.20×
05Arkansas~10K1.19×
06Ohio~60K1.18×
07Mississippi~10K1.18×
08Alaska~4K1.17×
09Iowa~10K1.16×
10Michigan~50K1.15×
11Vermont~3K1.15×
12Oklahoma~20K1.14×
13Tennessee~30K1.13×
14North Dakota~4K1.13×
15South Dakota~4K1.12×
16Montana~5K1.10×
17Missouri~30K1.07×
18Maine~6K1.06×
19New Hampshire~6K1.03×
20Idaho~8K1.02×
21Delaware~4K1.00×
22Wisconsin~20K0.98×
23Rhode Island~5K0.98×
24Kansas~10K0.97×
25Nebraska~7K0.97×
26Minnesota~20K0.95×
27Hawaii~6K0.95×
28South Carolina~20K0.93×
29Washington, District of Columbia~4K0.93×
30Louisiana~20K0.92×
31New Mexico~7K0.92×
32Pennsylvania~50K0.89×
33Oregon~20K0.89×
34Utah~10K0.89×
35Connecticut~10K0.86×
36Nevada~10K0.86×
37Georgia~40K0.85×
38North Carolina~40K0.84×
39Virginia~30K0.82×
40Maryland~20K0.79×
41Colorado~20K0.79×
42Illinois~40K0.78×
43Washington~20K0.78×
44Massachusetts~20K0.78×
45Arizona~20K0.76×
46New Jersey~30K0.72×
47New York~60K0.70×
48Florida~60K0.61×
49Texas~80K0.59×
50California~80K0.48×
Fig. 06

Affinity by region

Affinity by region — Tanning lamp, United States
0.48×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tanning lamp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tanning lamp audience
#·InterestCategoryAffinity×
01Sun Tan CityBeauty & Wellness200.59×
02Tanning bedBeauty & Wellness14.92×
03Buckle (clothing retailer)Fashion & Accessoires11.65×
04Sunless tanningBeauty & Wellness10.03×
05MauricesFashion & Accessoires9.15×
06SunlightHome & Garden8.39×
07Carnival CruisesTravel & Leisure6.05×
08Sun tanningBeauty & Wellness5.83×
09Causeway BayTravel & Leisure5.06×
10Hobby LobbyHome & Garden2.54×
11SpasBeauty & Wellness2.46×
12ChildKids & Family2.32×
13HappinessHealth2.10×
14GiftShopping2.07×
15JewelryFashion & Accessoires2.05×
16EducationBusiness & Career2.04×
17United StatesTravel & Leisure1.78×
18Food and drinkFood & Beverages1.70×
19FoodFood & Beverages1.65×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tanning lamp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tanning lamp audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.82×
ExtroversionTHRILL1.82×
Family OrientationCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tanning lamp audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.53×
SustainabilityBALANCE0.69×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tanning lamp have in United States?

Tanning lamp has an estimated audience of 1,534,519 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tanning lamp fans?

69.3% of Tanning lamp fans are female, 30.7% are male, with an average age of 41.9 years.

03

Which brands do Tanning lamp fans like most?

Tanning lamp fans show strongest brand affinity for Sun Tan City (200.59×), Tanning bed (14.92×), and Maurices (9.15×) over the country average.

04

Where do Tanning lamp fans live in United States?

Tanning lamp fans in United States are most concentrated in California (reach ~80K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Tanning lamp fans also like?

Beyond Tanning lamp itself, the audience over-indexes on Tanning bed (14.92×), Maurices (9.15×), Sunlight (8.39×), and Buckle (clothing retailer) (11.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sun audiences in United States

See Tanning lamp audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tanning lamp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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