Tanning lamp Audience in United States

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Tanning lamp has an estimated audience of 1,534,519 people in United States. 69.3% are female, 30.7% are male, average age 41.9. Top regions: Ohio, Texas, California. Top brand affinities: Sun Tan City, Tanning bed, Sunlight, Maurices, Buckle (clothing retailer).

The average Tanning lamp fan in United States is 41.9 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Texas, California. Top brand affinities include Sun Tan City, Tanning bed, Sunlight, with strongest over-indexing on Sun Tan City (200.59× the country average). Demographically, the Tanning lamp audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Sun

Demographics of Tanning lamp fans

Demographic split for Tanning lamp audience in United States
MetricValue
Female69.3%
Male30.7%
Average age41.9
Estimated audience size1,534,519

Audience persona

The typical Tanning lamp fan in United States is more female, around 41.9 years old, with strong Extroversion tendencies and a notable affinity for Sun Tan City.

Top regions in United States

Top regions ranked by reach for Tanning lamp in United States
RegionReachAffinity
Ohio62,8561.33×
Texas60,2760.46×
California54,3250.32×
New York54,2270.63×
Michigan51,1621.28×
Florida46,8110.45×
Pennsylvania45,6340.88×
Georgia40,1380.85×
Tennessee39,2091.27×
Illinois38,5220.75×
Indiana37,5301.34×
Kentucky35,8061.86×
North Carolina35,6400.77×
Alabama30,7601.43×
Missouri28,6131.16×
Virginia27,3030.73×
Oklahoma24,1031.41×
Wisconsin22,3330.97×
South Carolina21,3080.92×
Minnesota19,9540.91×
Washington18,6460.61×
Arkansas18,6011.47×
Mississippi17,7981.41×
New Jersey17,7330.45×
West Virginia17,7182.48×
Massachusetts17,4830.58×
Louisiana17,2210.87×
Iowa16,2941.29×
Maryland15,4280.58×
Oregon13,3110.76×
Colorado12,2910.51×
Utah10,1780.74×
Kansas9,9790.83×
Arizona9,8720.32×
Idaho9,1781.19×
Connecticut9,0520.59×
New Hampshire6,7651.12×
Nebraska6,2760.82×
Maine6,1851.13×
Montana6,0151.41×
Nevada5,8770.4×
Alaska5,1751.58×
Vermont5,0731.88×
South Dakota4,8241.36×
North Dakota4,6971.49×
Hawaii4,5750.69×
Wyoming4,1951.84×
New Mexico4,1620.54×
Rhode Island4,1260.84×
Delaware3,6950.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tanning lamp audience
BrandAffinityCategory
Sun Tan City200.59×Beauty & Wellness
Tanning bed14.92×Beauty & Wellness
Sunlight8.39×Home & Garden
Maurices9.15×Fashion & Accessoires
Buckle (clothing retailer)11.65×Fashion & Accessoires
Child2.32×Kids & Family
Sunless tanning10.03×Beauty & Wellness
Food and drink1.7×Food & Beverages
Causeway Bay5.06×Travel & Leisure
Food1.65×Food & Beverages
Education2.04×Business & Career
Carnival Cruises6.05×Travel & Leisure
United States1.78×Travel & Leisure
Hobby Lobby2.54×Home & Garden
Happiness2.1×Health
Jewelry2.05×Fashion & Accessoires
Fitness and wellness1.57×Sports
Sun tanning5.83×Beauty & Wellness
Spas2.46×Beauty & Wellness
Gift2.07×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tanning lamp audience
TraitClusterScore
ExtroversionTHRILL1.82
Urban LifestyleOPEN1.6
DIY MentalityTHRILL1.45
Community OrientationOPEN1.41
Price SensitivityPREMIUM1.39
CreativityOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for Tanning lamp
CountryShare
United States32.9%
United Kingdom13.7%
France6.7%

See Tanning lamp audiences in other countries

More Sun audiences in United States

Frequently asked questions

How many fans does Tanning lamp have in United States?

Tanning lamp has an estimated audience of 1,534,519 people in United States, concentrated in Ohio and Texas.

What is the gender split and age of Tanning lamp fans?

69.3% of Tanning lamp fans are female, 30.7% are male, with an average age of 41.9 years.

Which brands do Tanning lamp fans like most?

Tanning lamp fans show strongest brand affinity for Sun Tan City (200.59×), Tanning bed (14.92×), and Sunlight (8.39×) over the country average.

Where do Tanning lamp fans live in United States?

Tanning lamp fans in United States are most concentrated in Ohio (reach 62,856), Texas (reach 60,276), and California (reach 54,325). These three regions account for the largest share of the active audience.

What other brands do Tanning lamp fans also like?

Beyond Tanning lamp itself, the audience over-indexes on Tanning bed (14.92×), Sunlight (8.39×), Maurices (9.15×), and Buckle (clothing retailer) (11.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tanning lamp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.