Rascasse Audience Intelligence

Sunlight Audience in United States

A data profile of the people who buy, follow and care about Sunlight in United States — modelled from more than twelve digital signal sources. Sunlight has an estimated audience of 9,941,520 people in United States.

#2293among Topic in United States#253in Home & Garden

The average Sunlight fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Photovoltaics, Real property, Sustainable energy, with strongest over-indexing on Photovoltaics (4.2× the country average).

Demographically, the Sunlight audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Sustainability, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sunlight fan in United States is more female, around 43.4 years old, with strong Sustainability tendencies and a notable affinity for Photovoltaics.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunlight profile in United States.

Audience size
9.9M
in United States
Gender
57.0%♀
43.0% male
Age
43.4
average years
Country rank
#3601
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sunlight fans

57.0% are female, 43.0% are male, average age 43.4.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Sunlight audience in United States
MetricValue
Female57.0%
Male43.0%
Average age43.4
Estimated audience size9,941,520
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Sunlight audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3919%
40-4924%
50+30%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Sunlight audience comes from United States.

Worldwide audience distribution share by country for Sunlight
CountryShare
United States20.9%
Thailand5.7%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunlight audience in United States is strongest.

Fig. 05

Top regions by affinity

Sunlight fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~300K1.81×
02North Dakota~30K1.63×
03Wyoming~20K1.57×
04Montana~40K1.56×
05California~1.5M1.24×
06Virginia~300K1.13×
07Arizona~200K1.12×
08Utah~100K1.10×
09Minnesota~200K1.07×
10Hawaii~50K1.07×
11North Carolina~300K1.05×
12South Carolina~200K1.05×
13Kansas~80K1.05×
14Texas~900K1.04×
15Washington~200K1.03×
16Idaho~50K1.03×
17Nebraska~50K1.03×
18South Dakota~20K1.03×
19Nevada~100K1.01×
20Georgia~300K0.99×
21Alaska~20K0.99×
22New Jersey~200K0.97×
23Louisiana~100K0.96×
24Florida~600K0.95×
25Indiana~200K0.95×
26Pennsylvania~300K0.93×
27Missouri~100K0.93×
28Mississippi~80K0.93×
29New Mexico~50K0.93×
30Oklahoma~100K0.92×
31New York~500K0.91×
32Kentucky~100K0.91×
33Connecticut~90K0.91×
34Arkansas~70K0.91×
35Delaware~20K0.91×
36Massachusetts~200K0.90×
37Maryland~200K0.90×
38Oregon~100K0.90×
39Iowa~70K0.88×
40West Virginia~40K0.88×
41Alabama~100K0.87×
42Washington, District of Columbia~30K0.87×
43Illinois~300K0.86×
44Ohio~300K0.86×
45Wisconsin~100K0.86×
46Maine~30K0.86×
47Rhode Island~30K0.86×
48New Hampshire~30K0.83×
49Tennessee~200K0.82×
50Michigan~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Sunlight, United States
0.80×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunlight audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunlight audience
#·InterestCategoryAffinity×
01Tanning lampBeauty & Wellness8.39×
02PhotovoltaicsHome & Garden4.20×
03CC creamBeauty & Wellness3.85×
04Historical fictionLiterature3.28×
05Efficient energy useTechnology & Electronics2.65×
06Sun tanningBeauty & Wellness2.53×
07Non-alcoholic beverageFood & Beverages2.48×
08Sustainable energyHome & Garden2.36×
09Non-fiction booksLiterature2.23×
10Microwave ovenHome & Garden2.19×
11Real propertyHome & Garden2.18×
12EyewearFashion & Accessoires2.02×
13Renewable energyBusiness & Career2.00×
14NASDAQBusiness & Career1.75×
15Ace HardwareHome & Garden1.66×
16Hardware storeHome & Garden1.66×
17InnovationBusiness & Career1.65×
18Britney SpearsMusic & Radio1.63×
19GeneticsKids & Family1.58×
20Take-outFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunlight audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sunlight audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.42×
TravellingTHRILL1.34×
Quality AwarenessPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sunlight audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.75×
Pet OwnershipJOY0.80×
Early Adopter MentalityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sunlight have in United States?

Sunlight has an estimated audience of 9,941,520 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sunlight fans?

57.0% of Sunlight fans are female, 43.0% are male, with an average age of 43.4 years.

03

Which brands do Sunlight fans like most?

Sunlight fans show strongest brand affinity for Photovoltaics (4.2×), Real property (2.18×), and Sustainable energy (2.36×) over the country average.

04

Where do Sunlight fans live in United States?

Sunlight fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Sunlight fans also like?

Beyond Sunlight itself, the audience over-indexes on Real property (2.18×), Sustainable energy (2.36×), Microwave oven (2.19×), and Tanning lamp (8.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Sunlight audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunlight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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