Sunlight Audience in United States

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Sunlight has an estimated audience of 9,941,520 people in United States. 57.0% are female, 43.0% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Bank account.

The average Sunlight fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Sunlight audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Record label

Demographics of Sunlight fans

Demographic split for Sunlight audience in United States
MetricValue
Female57.0%
Male43.0%
Average age43.4
Estimated audience size9,941,520

Audience persona

The typical Sunlight fan in United States is more female, around 43.4 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Sunlight in United States
RegionReachAffinity
California1,499,8061.37×
Texas925,3211.08×
Florida763,7841.13×
New York559,4641.01×
Colorado353,6502.26×
Georgia306,4471×
Pennsylvania293,1070.88×
Illinois289,6030.87×
North Carolina282,0420.94×
Virginia276,2881.14×
Arizona260,9781.29×
Ohio254,6120.83×
New Jersey251,3830.99×
Washington230,8461.16×
Michigan212,9300.82×
Massachusetts185,0330.94×
Minnesota170,9921.2×
Maryland169,7090.99×
Tennessee163,9700.82×
Indiana157,5040.87×
Missouri138,5240.86×
South Carolina127,9520.86×
Nevada120,9641.26×
Louisiana120,0240.94×
Wisconsin112,7880.75×
Alabama111,1200.8×
Oregon109,9040.96×
Utah99,3161.12×
Kentucky94,8330.76×
Connecticut90,7490.91×
Oklahoma88,7530.8×
Kansas74,0020.94×
Mississippi66,4010.81×
Arkansas64,8240.79×
Iowa64,4430.79×
Idaho44,5020.89×
Nebraska44,2290.89×
Hawaii43,5741.02×
North Dakota43,3112.12×
New Mexico40,6130.81×
Montana37,2061.35×
West Virginia35,5410.77×
Wyoming30,7002.08×
Washington, District of Columbia29,1310.97×
New Hampshire27,7950.71×
Maine23,9490.67×
Rhode Island22,5260.71×
Delaware21,0310.77×
Alaska19,8370.93×
South Dakota17,0690.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sunlight audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.66×Technology & Electronics
The Historian16.48×Literature
Bank account2.53×Business & Career
Natural rubber1.86×Cars & Mobility
Eurail16.57×Cars & Mobility
3D printing1.88×Technology & Electronics
edureka26.89×Business & Career
Parral, Chihuahua8.98×Travel & Leisure
Regional styles of Mexican music1.67×Music & Radio
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.66×Sports
Étouffée9.77×Food & Beverages
Software widget5.85×Technology & Electronics
Holly Hagan17.22×Movies & TV
Dan Hardy11.48×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sunlight audience
TraitClusterScore
SustainabilityBALANCE1.66
Quality AwarenessPREMIUM1.51
Luxury OrientationPREMIUM1.46
Design AffinityPREMIUM1.43
DIY MentalityTHRILL1.42
TravellingTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for Sunlight
CountryShare
United States20.9%
Thailand5.7%
United Kingdom5.1%

See Sunlight audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Sunlight have in United States?

Sunlight has an estimated audience of 9,941,520 people in United States, concentrated in California and Texas.

What is the gender split and age of Sunlight fans?

57.0% of Sunlight fans are female, 43.0% are male, with an average age of 43.4 years.

Which brands do Sunlight fans like most?

Sunlight fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.66×) over the country average.

Where do Sunlight fans live in United States?

Sunlight fans in United States are most concentrated in California (reach 1,499,806), Texas (reach 925,321), and Florida (reach 763,784). These three regions account for the largest share of the active audience.

What other brands do Sunlight fans also like?

Beyond Sunlight itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.66×), The Historian (16.48×), and Bank account (2.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunlight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.