Sunlight Audience in Germany
Sunlight has an estimated audience of 1,057,395 people in Germany. 57.7% are female, 42.3% are male, average age 39.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Jotex, Solar power, Photovoltaics, Solar cell, Western Union.
The average Sunlight fan in Germany is 39.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Jotex, Solar power, Photovoltaics, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Sunlight audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Record label
Demographics of Sunlight fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 39.2 |
| Estimated audience size | 1,057,395 |
Audience persona
The typical Sunlight fan in Germany is more female, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 236,376 | 1.39× |
| Nordrhein-Westfalen | 234,607 | 1.01× |
| Baden-Württemberg | 186,556 | 1.29× |
| Niedersachsen | 99,678 | 0.97× |
| Hessen | 96,008 | 1.19× |
| Sachsen | 54,466 | 1.05× |
| Rheinland-Pfalz | 53,812 | 1.02× |
| Schleswig-Holstein | 39,948 | 1.05× |
| Berlin | 35,352 | 0.75× |
| Thüringen | 28,114 | 1.04× |
| Brandenburg | 26,088 | 0.8× |
| Sachsen-Anhalt | 24,681 | 0.9× |
| Hamburg | 21,262 | 0.89× |
| Mecklenburg-Vorpommern | 16,105 | 0.8× |
| Saarland | 15,846 | 1.22× |
| Bremen | 5,666 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Solar power | 9.74× | Home & Garden |
| Photovoltaics | 6.79× | Home & Garden |
| Solar cell | 7.59× | Home & Garden |
| Western Union | 5.28× | Business & Career |
| Real property | 5.85× | Home & Garden |
| Sustainable energy | 3.98× | Home & Garden |
| Tagesschau | 2.35× | Movies & TV |
| Renewable energy | 3.65× | Business & Career |
| Ethical consumerism | 4.78× | Shopping |
| Sun tanning | 7.84× | Beauty & Wellness |
| Efficient energy use | 3.49× | Technology & Electronics |
| Desigual | 9.07× | Fashion & Accessoires |
| Pets | 1.69× | Pets & Animals |
| Photovoltaic system | 4.53× | Home & Garden |
| Ryanair | 2.34× | Travel & Leisure |
| Transfermarkt | 2.51× | Sports |
| Automobiles | 1.74× | Cars & Mobility |
| Satire | 3.65× | Literature |
| Heat pump | 4.72× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.02 |
| Sports Activity | POWER | 1.9 |
| Indulgence | JOY | 1.89 |
| Design Affinity | PREMIUM | 1.5 |
| Pet Ownership | JOY | 1.46 |
| Quality Awareness | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Thailand | 5.7% |
| United Kingdom | 5.1% |
See Sunlight audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
- Made in France (1,551,652)
- Playlist (1,043,396)
- Red Bull Records (947,880)
Frequently asked questions
How many fans does Sunlight have in Germany?
Sunlight has an estimated audience of 1,057,395 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Sunlight fans?
57.7% of Sunlight fans are female, 42.3% are male, with an average age of 39.2 years.
Which brands do Sunlight fans like most?
Sunlight fans show strongest brand affinity for Jotex (78.71×), Solar power (9.74×), and Photovoltaics (6.79×) over the country average.
Where do Sunlight fans live in Germany?
Sunlight fans in Germany are most concentrated in Bayern (reach 236,376), Nordrhein-Westfalen (reach 234,607), and Baden-Württemberg (reach 186,556). These three regions account for the largest share of the active audience.
What other brands do Sunlight fans also like?
Beyond Sunlight itself, the audience over-indexes on Solar power (9.74×), Photovoltaics (6.79×), Solar cell (7.59×), and Western Union (5.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sunlight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.