Rascasse Audience Intelligence

Sunlight Audience in Germany

A data profile of the people who buy, follow and care about Sunlight in Germany — modelled from more than twelve digital signal sources. Sunlight has an estimated audience of 1,057,395 people in Germany.

#3036among Topic in Germany#409in Home & Garden

The average Sunlight fan in Germany is 39.2 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Solar power, Solar cell, Photovoltaics, with strongest over-indexing on Solar power (9.28× the country average).

Demographically, the Sunlight audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sunlight fan in Germany is more female, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Solar power.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunlight profile in Germany.

Audience size
1.1M
in Germany
Gender
57.7%♀
42.3% male
Age
39.2
average years
Country rank
#6213
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sunlight fans

57.7% are female, 42.3% are male, average age 39.2.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Sunlight audience in Germany
MetricValue
Female57.7%
Male42.3%
Average age39.2
Estimated audience size1,057,395
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Sunlight audience in Germany
Age bracketShare%
16-1917%
20-2921%
30-3921%
40-4923%
50+18%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Sunlight audience comes from Germany.

Worldwide audience distribution share by country for Sunlight
CountryShare
United States20.9%
Thailand5.7%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunlight audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sunlight fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.51×
02Baden-Württemberg~200K1.23×
03Hessen~90K1.17×
04Saarland~20K1.16×
05Sachsen~50K1.05×
06Thüringen~30K1.05×
07Schleswig-Holstein~40K1.04×
08Rheinland-Pfalz~50K1.02×
09Nordrhein-Westfalen~200K0.99×
10Niedersachsen~100K0.95×
11Sachsen-Anhalt~30K0.95×
12Hamburg~20K0.89×
13Mecklenburg-Vorpommern~20K0.87×
14Brandenburg~30K0.84×
15Bremen~7K0.78×
16Berlin~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Sunlight, Germany
0.72×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunlight audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunlight audience
#·InterestCategoryAffinity×
01Solar cellHome & Garden13.73×
02HackersMovies & TV11.12×
03Solar powerHome & Garden9.28×
04PhotovoltaicsHome & Garden6.95×
05Energy conservationHome & Garden5.93×
06DirecTVMovies & TV5.82×
07Sun tanningBeauty & Wellness5.21×
08Photovoltaic systemHome & Garden4.46×
09Efficient energy useTechnology & Electronics4.43×
10Heat pumpHome & Garden4.17×
11Ethical consumerismShopping3.89×
12Renewable energyBusiness & Career3.45×
13Sustainable energyHome & Garden3.16×
14MSNNews2.90×
15Solar energyHome & Garden2.64×
16EnergyHome & Garden2.20×
17TagesschauMovies & TV1.97×
18Müller (company)Food & Beverages1.86×
19TransfermarktSports1.86×
20RyanairTravel & Leisure1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunlight audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sunlight audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.80×
Quality AwarenessPREMIUM1.60×
IndulgenceJOY1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sunlight audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.92×
CreativityOPEN0.93×
Price SensitivityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sunlight have in Germany?

Sunlight has an estimated audience of 1,057,395 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Sunlight fans?

57.7% of Sunlight fans are female, 42.3% are male, with an average age of 39.2 years.

03

Which brands do Sunlight fans like most?

Sunlight fans show strongest brand affinity for Solar power (9.28×), Solar cell (13.73×), and Photovoltaics (6.95×) over the country average.

04

Where do Sunlight fans live in Germany?

Sunlight fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sunlight fans also like?

Beyond Sunlight itself, the audience over-indexes on Solar cell (13.73×), Photovoltaics (6.95×), Efficient energy use (4.43×), and Renewable energy (3.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Sunlight audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sunlight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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