Rascasse Audience Intelligence

Energy Audience in Germany

Name: Energy — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Energy in Germany — modelled from more than twelve digital signal sources. Energy has an estimated audience of 10,895,913 people in Germany.

#157among Topic in Germany #18in Home & Garden

The average Energy fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sustainable energy, Renewable energy, Tagesschau, with strongest over-indexing on Sustainable energy (4.12× the country average).

Demographically, the Energy audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Energy fan in Germany is balanced, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Energy profile in Germany.

Audience size

10.9M

in Germany

Gender

51.8%♀

48.2% male

Age

41.8

average years

Country rank

#272

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Energy fans

51.8% are female, 48.2% are male, average age 41.8.

Fig. 02

Gender split

51.8%

Female

48.2%

Male

Demographic split for Energy audience in Germany
Metric	Value
Female	51.8%
Male	48.2%
Average age	41.8
Estimated audience size	10,895,913

Fig. 03

Age distribution

Age distribution of the Energy audience in Germany
Age bracket	Share	%
16-19		12%
20-29		18%
30-39		22%
40-49		26%
50+		22%

Fig. 04

Worldwide distribution

3.4%

of the worldwide Energy audience comes from Germany.

Worldwide audience distribution share by country for Energy
Country	Share
United States	22.7%
United Kingdom	5.4%
Brazil	5.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Energy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Energy fans by region: top regions in Germany
#	Region	Reach	×
01	Brandenburg	~1M	3.28×
02	Sachsen	~700K	1.33×
03	Sachsen-Anhalt	~300K	1.09×
04	Bayern	~2M	1.07×
05	Mecklenburg-Vorpommern	~200K	1.06×
06	Thüringen	~300K	1.04×
07	Bremen	~80K	0.89×
08	Baden-Württemberg	~1.5M	0.87×
09	Niedersachsen	~900K	0.86×
10	Berlin	~400K	0.84×
11	Schleswig-Holstein	~300K	0.82×
12	Nordrhein-Westfalen	~2M	0.79×
13	Hamburg	~200K	0.79×
14	Hessen	~600K	0.74×
15	Rheinland-Pfalz	~400K	0.72×
16	Saarland	~90K	0.70×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Energy audience
#	Interest	Category	×
01	Octupus Energy	Business & Career	4.14×
02	Sustainable energy	Home & Garden	4.12×
03	Renewable energy	Business & Career	3.32×
04	Solar panel	Home & Garden	3.23×
05	Photovoltaics	Home & Garden	3.14×
06	Solar power	Home & Garden	3.09×
07	Photovoltaic system	Home & Garden	3.04×
08	Efficient energy use	Technology & Electronics	2.92×
09	Balkonkraftwerk	Home & Garden	2.85×
10	Solar energy	Home & Garden	2.05×
11	Electric motor	Cars & Mobility	2.04×
12	Plug-in hybrid	Cars & Mobility	2.03×
13	Tagesschau	Movies & TV	1.98×
14	Electricity	Home & Garden	1.87×
15	Database	Technology & Electronics	1.85×
16	Mechanical engineering	Business & Career	1.77×
17	Tire	Cars & Mobility	1.76×
18	Electric car	Cars & Mobility	1.74×
19	More Nutrition	Health	1.56×
20	AutoScout24	Cars & Mobility	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Energy audience · What stands out
Trait	Cluster	Score
Sustainability	BALANCE	2.11×
Need for Security	CONSERVATISM	1.83×
Patriotism	CONSERVATISM	1.46×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Energy audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	1.05×
Price Sensitivity	PREMIUM	1.07×
Pet Ownership	JOY	1.10×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Energy have in Germany?

Energy has an estimated audience of 10,895,913 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Energy fans?

51.8% of Energy fans are female, 48.2% are male, with an average age of 41.8 years.

Which brands do Energy fans like most?

Energy fans show strongest brand affinity for Sustainable energy (4.12×), Renewable energy (3.32×), and Tagesschau (1.98×) over the country average.

Where do Energy fans live in Germany?

Energy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

What other brands do Energy fans also like?

Beyond Energy itself, the audience over-indexes on Renewable energy (3.32×), Tagesschau (1.98×), Efficient energy use (2.92×), and Solar power (3.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Energy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →