Energy Audience in Germany
Energy has an estimated audience of 10,895,913 people in Germany. 51.8% are female, 48.2% are male, average age 41.8. Top regions: Bayern, Nordrhein-Westfalen, Brandenburg. Top brand affinities: Sustainable energy, Renewable energy, Tagesschau, Efficient energy use, Solar power.
The average Energy fan in Germany is 41.8 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Brandenburg. Top brand affinities include Sustainable energy, Renewable energy, Tagesschau, with strongest over-indexing on Sustainable energy (4.12× the country average). Demographically, the Energy audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Energy fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 41.8 |
| Estimated audience size | 10,895,913 |
Audience persona
The typical Energy fan in Germany is balanced, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,892,406 | 1.08× |
| Nordrhein-Westfalen | 1,855,406 | 0.78× |
| Brandenburg | 1,370,430 | 4.05× |
| Baden-Württemberg | 1,277,455 | 0.86× |
| Niedersachsen | 875,496 | 0.83× |
| Sachsen | 678,104 | 1.27× |
| Hessen | 613,257 | 0.74× |
| Berlin | 429,664 | 0.88× |
| Rheinland-Pfalz | 368,750 | 0.68× |
| Schleswig-Holstein | 302,152 | 0.77× |
| Sachsen-Anhalt | 267,855 | 0.95× |
| Thüringen | 257,352 | 0.93× |
| Mecklenburg-Vorpommern | 196,510 | 0.94× |
| Hamburg | 193,881 | 0.79× |
| Saarland | 82,750 | 0.62× |
| Bremen | 81,040 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sustainable energy | 4.12× | Home & Garden |
| Renewable energy | 3.32× | Business & Career |
| Tagesschau | 1.98× | Movies & TV |
| Efficient energy use | 2.92× | Technology & Electronics |
| Solar power | 3.09× | Home & Garden |
| Natural World | 1.99× | Fashion & Accessoires |
| Photovoltaics | 3.14× | Home & Garden |
| Solar panel | 3.23× | Home & Garden |
| Balkonkraftwerk | 2.85× | Home & Garden |
| Octupus Energy | 4.14× | Business & Career |
| Solar energy | 2.05× | Home & Garden |
| Photovoltaic system | 3.04× | Home & Garden |
| AutoScout24 | 1.51× | Cars & Mobility |
| Electricity | 1.87× | Home & Garden |
| Electric car | 1.74× | Cars & Mobility |
| Plug-in hybrid | 2.03× | Cars & Mobility |
| More Nutrition | 1.56× | Health |
| Mechanical engineering | 1.77× | Business & Career |
| Tire | 1.76× | Cars & Mobility |
| Electric motor | 2.04× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.82 |
| Indulgence | JOY | 1.58 |
| Sports Activity | POWER | 1.2 |
| Early Adopter Mentality | POWER | 1.13 |
| Convenience Orientation | PREMIUM | 1.13 |
| Patriotism | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
See Energy audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Energy have in Germany?
Energy has an estimated audience of 10,895,913 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Energy fans?
51.8% of Energy fans are female, 48.2% are male, with an average age of 41.8 years.
Which brands do Energy fans like most?
Energy fans show strongest brand affinity for Sustainable energy (4.12×), Renewable energy (3.32×), and Tagesschau (1.98×) over the country average.
Where do Energy fans live in Germany?
Energy fans in Germany are most concentrated in Bayern (reach 1,892,406), Nordrhein-Westfalen (reach 1,855,406), and Brandenburg (reach 1,370,430). These three regions account for the largest share of the active audience.
What other brands do Energy fans also like?
Beyond Energy itself, the audience over-indexes on Renewable energy (3.32×), Tagesschau (1.98×), Efficient energy use (2.92×), and Solar power (3.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.