A data profile of the people who buy, follow and care about Energy in Mexico — modelled from more than twelve digital signal sources. Energy has an estimated audience of 6,387,462 people in Mexico.
The average Energy fan in Mexico is 34.0 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Nursery rhyme, Viperidae, T'ai chi ch'uan, with strongest over-indexing on Nursery rhyme (1.54× the country average).
Demographically, the Energy audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Tradition, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 24 regions tracked by Rascasse.
The typical Energy fan in Mexico is balanced, around 34.0 years old, with strong Tradition tendencies and a notable affinity for Nursery rhyme.
The key figures that characterise the Energy profile in Mexico.
52.5% are female, 47.5% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 34.0 |
| Estimated audience size | 6,387,462 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Energy audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
Where the Energy audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~1.5M | 1.71× | |
| 02 | Baja California | ~400K | 1.58× | |
| 03 | Hidalgo | ~200K | 1.37× | |
| 04 | Distrito Federal | ~1M | 1.35× | |
| 05 | Nuevo Leon | ~500K | 1.31× | |
| 06 | Veracruz (state) | ~400K | 1.09× | |
| 07 | Jalisco | ~500K | 1.08× | |
| 08 | Chihuahua | ~200K | 1.00× | |
| 09 | Yucatan | ~100K | 1.00× | |
| 10 | Durango | ~90K | 0.99× | |
| 11 | Coahuila de Zaragoza | ~200K | 0.98× | |
| 12 | Puebla | ~300K | 0.96× | |
| 13 | Campeche | ~50K | 0.96× | |
| 14 | Guanajuato | ~300K | 0.94× | |
| 15 | Baja California Sur | ~50K | 0.94× | |
| 16 | Colima | ~40K | 0.94× | |
| 17 | Michoacan de Ocampo | ~200K | 0.92× | |
| 18 | Morelos | ~100K | 0.92× | |
| 19 | Chiapas | ~200K | 0.90× | |
| 20 | Nayarit | ~60K | 0.90× | |
| 21 | Zacatecas | ~70K | 0.89× | |
| 22 | Tlaxcala | ~70K | 0.89× | |
| 23 | Aguascalientes | ~70K | 0.87× | |
| 24 | Guerrero | ~100K | 0.84× |
The strongest cross-interests of the Energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | T'ai chi ch'uan | Sports | 1.75× | ||
| 02 | Raheem Sterling | Sports | 1.66× | ||
| 03 | Stacy (singer) | Music & Radio | 1.58× | ||
| 04 | Children's song | Music & Radio | 1.57× | ||
| 05 | Brian Blessed | Movies & TV | 1.57× | ||
| 06 | T. B. Joshua | Politics & Society | 1.56× | ||
| 07 | Nursery rhyme | Kids & Family | 1.54× | ||
| 08 | Viperidae | Pets & Animals | 1.52× | ||
| 09 | Nikita (TV series) | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.05× | |
| Creativity | OPEN | 0.98× | |
| Extroversion | THRILL | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.61× | |
| Community Orientation | OPEN | 0.62× | |
| Career Orientation | POWER | 0.62× |
Energy has an estimated audience of 6,387,462 people in Mexico, concentrated in State of Mexico and Distrito Federal.
52.5% of Energy fans are female, 47.5% are male, with an average age of 34.0 years.
Energy fans show strongest brand affinity for Nursery rhyme (1.54×), Viperidae (1.52×), and T'ai chi ch'uan (1.75×) over the country average.
Energy fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~1M), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Energy itself, the audience over-indexes on Viperidae (1.52×), T'ai chi ch'uan (1.75×), Children's song (1.57×), and Nikita (TV series) (1.51×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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