Energy Audience in Mexico
Energy has an estimated audience of 6,387,462 people in Mexico. 52.5% are female, 47.5% are male, average age 34.0. Top regions: State of Mexico, Distrito Federal, Nuevo Leon. Top brand affinities: Nursery rhyme, Viperidae, T'ai chi ch'uan, Children's song, Nikita (TV series).
The average Energy fan in Mexico is 34.0 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon. Top brand affinities include Nursery rhyme, Viperidae, T'ai chi ch'uan, with strongest over-indexing on Nursery rhyme (1.54× the country average). Demographically, the Energy audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 24 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Energy fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 34.0 |
| Estimated audience size | 6,387,462 |
Audience persona
The typical Energy fan in Mexico is balanced, around 34.0 years old, with strong Mindfulness tendencies and a notable affinity for Nursery rhyme.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,539,052 | 1.75× |
| Distrito Federal | 1,158,938 | 1.38× |
| Nuevo Leon | 520,142 | 1.36× |
| Jalisco | 515,773 | 1.09× |
| Baja California | 454,089 | 1.71× |
| Veracruz (state) | 417,307 | 1.11× |
| Puebla | 319,063 | 0.94× |
| Guanajuato | 275,955 | 0.91× |
| Hidalgo | 236,070 | 1.53× |
| Chihuahua | 221,196 | 1× |
| Michoacan de Ocampo | 192,921 | 0.87× |
| Coahuila de Zaragoza | 185,095 | 0.97× |
| Chiapas | 154,246 | 0.8× |
| Yucatan | 132,030 | 1× |
| Guerrero | 93,130 | 0.57× |
| Morelos | 92,083 | 0.83× |
| Durango | 87,023 | 0.98× |
| Aguascalientes | 54,876 | 0.68× |
| Zacatecas | 51,124 | 0.63× |
| Tlaxcala | 50,026 | 0.68× |
| Campeche | 43,536 | 0.89× |
| Baja California Sur | 42,779 | 0.84× |
| Nayarit | 40,618 | 0.66× |
| Colima | 32,885 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nursery rhyme | 1.54× | Kids & Family |
| Viperidae | 1.52× | Pets & Animals |
| T'ai chi ch'uan | 1.75× | Sports |
| Children's song | 1.57× | Music & Radio |
| Nikita (TV series) | 1.51× | Movies & TV |
| Raheem Sterling | 1.66× | Sports |
| Stacy (singer) | 1.58× | Music & Radio |
| Brian Blessed | 1.57× | Movies & TV |
| T. B. Joshua | 1.56× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 17.55 |
| Risk Appetite | THRILL | 8.33 |
| Urban Lifestyle | OPEN | 2.14 |
| Need for Security | CONSERVATISM | 1.73 |
| Spirituality | BALANCE | 1.35 |
| Travelling | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
See Energy audiences in other countries
More Home & Garden audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Energy have in Mexico?
Energy has an estimated audience of 6,387,462 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Energy fans?
52.5% of Energy fans are female, 47.5% are male, with an average age of 34.0 years.
Which brands do Energy fans like most?
Energy fans show strongest brand affinity for Nursery rhyme (1.54×), Viperidae (1.52×), and T'ai chi ch'uan (1.75×) over the country average.
Where do Energy fans live in Mexico?
Energy fans in Mexico are most concentrated in State of Mexico (reach 1,539,052), Distrito Federal (reach 1,158,938), and Nuevo Leon (reach 520,142). These three regions account for the largest share of the active audience.
What other brands do Energy fans also like?
Beyond Energy itself, the audience over-indexes on Viperidae (1.52×), T'ai chi ch'uan (1.75×), Children's song (1.57×), and Nikita (TV series) (1.51×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.