Energy Audience in Canada
Energy has an estimated audience of 7,837,338 people in Canada. 54.9% are female, 45.1% are male, average age 41.5. Top regions: Quebec, Ontario, British Columbia. Top brand affinities: Loto-Québec, La Presse (Canadian newspaper), TVA nouvelles, SAQ, Stress (biology).
The average Energy fan in Canada is 41.5 years old, balanced, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, British Columbia. Top brand affinities include Loto-Québec, La Presse (Canadian newspaper), TVA nouvelles, with strongest over-indexing on Loto-Québec (1.6× the country average). Demographically, the Energy audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Energy fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 41.5 |
| Estimated audience size | 7,837,338 |
Audience persona
The typical Energy fan in Canada is balanced, around 41.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Loto-Québec.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 5,878,004 | 6.7× |
| Ontario | 3,926,602 | 1.2× |
| British Columbia | 1,444,118 | 1.23× |
| Alberta | 1,314,044 | 1.36× |
| Saskatchewan | 289,849 | 1.17× |
| Manitoba | 276,656 | 0.94× |
| New Brunswick | 215,510 | 1.19× |
| Nova Scotia | 168,731 | 0.72× |
| Newfoundland and Labrador | 87,080 | 0.73× |
| Prince Edward Island | 30,586 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loto-Québec | 1.6× | Games |
| La Presse (Canadian newspaper) | 1.51× | News |
| TVA nouvelles | 1.56× | Movies & TV |
| SAQ | 1.65× | Food & Beverages |
| Stress (biology) | 1.57× | Health |
| Metabolism | 1.74× | Health |
| Grandparent | 1.51× | Kids & Family |
| Symptom | 1.59× | Health |
| Jean Coutu Group | 1.6× | Shopping |
| Sustainable energy | 1.7× | Home & Garden |
| Renewable energy | 1.58× | Business & Career |
| Human gastrointestinal tract | 2.23× | Health |
| Le Journal de Montréal | 1.61× | News |
| Efficient energy use | 1.74× | Technology & Electronics |
| Monde de Stars | 1.83× | News |
| Husband | 1.61× | Kids & Family |
| Digestion | 1.83× | Health |
| Quotation | 1.55× | Business & Career |
| Arthritis awareness | 2.06× | Health |
| Old age | 1.51× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.62 |
| Urban Lifestyle | OPEN | 1.35 |
| Career Orientation | POWER | 1.22 |
| Travelling | THRILL | 1.13 |
| Need for Security | CONSERVATISM | 1.11 |
| Design Affinity | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
See Energy audiences in other countries
More Home & Garden audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Energy have in Canada?
Energy has an estimated audience of 7,837,338 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of Energy fans?
54.9% of Energy fans are female, 45.1% are male, with an average age of 41.5 years.
Which brands do Energy fans like most?
Energy fans show strongest brand affinity for Loto-Québec (1.6×), La Presse (Canadian newspaper) (1.51×), and TVA nouvelles (1.56×) over the country average.
Where do Energy fans live in Canada?
Energy fans in Canada are most concentrated in Quebec (reach 5,878,004), Ontario (reach 3,926,602), and British Columbia (reach 1,444,118). These three regions account for the largest share of the active audience.
What other brands do Energy fans also like?
Beyond Energy itself, the audience over-indexes on La Presse (Canadian newspaper) (1.51×), TVA nouvelles (1.56×), SAQ (1.65×), and Stress (biology) (1.57×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.