A data profile of the people who buy, follow and care about Energy in Canada — modelled from more than twelve digital signal sources. Energy has an estimated audience of 7,837,338 people in Canada.
The average Energy fan in Canada is 41.5 years old, balanced, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Loto-Québec, La Presse (Canadian newspaper), TVA nouvelles, with strongest over-indexing on Loto-Québec (1.6× the country average).
Demographically, the Energy audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Energy fan in Canada is balanced, around 41.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Loto-Québec.
The key figures that characterise the Energy profile in Canada.
54.9% are female, 45.1% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 41.5 |
| Estimated audience size | 7,837,338 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Energy audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
Where the Energy audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~6M | 6.70× | |
| 02 | Alberta | ~1.5M | 1.36× | |
| 03 | British Columbia | ~1.5M | 1.23× | |
| 04 | Ontario | ~4M | 1.20× | |
| 05 | New Brunswick | ~200K | 1.19× | |
| 06 | Saskatchewan | ~300K | 1.17× | |
| 07 | Manitoba | ~300K | 0.94× | |
| 08 | Prince Edward Island | ~30K | 0.79× | |
| 09 | Newfoundland and Labrador | ~90K | 0.73× | |
| 10 | Nova Scotia | ~200K | 0.72× |
The strongest cross-interests of the Energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Human gastrointestinal tract | Health | 2.23× | ||
| 02 | Arthritis awareness | Health | 2.06× | ||
| 03 | Monde de Stars | News | 1.83× | ||
| 04 | Digestion | Health | 1.83× | ||
| 05 | Metabolism | Health | 1.74× | ||
| 06 | Efficient energy use | Technology & Electronics | 1.74× | ||
| 07 | Sustainable energy | Home & Garden | 1.70× | ||
| 08 | SAQ | Food & Beverages | 1.65× | ||
| 09 | Le Journal de Montréal | News | 1.61× | ||
| 10 | Husband | Kids & Family | 1.61× | ||
| 11 | Loto-Québec | Games | 1.60× | ||
| 12 | Jean Coutu Group | Shopping | 1.60× | ||
| 13 | Symptom | Health | 1.59× | ||
| 14 | Renewable energy | Business & Career | 1.58× | ||
| 15 | Stress (biology) | Health | 1.57× | ||
| 16 | TVA nouvelles | Movies & TV | 1.56× | ||
| 17 | Quotation | Business & Career | 1.55× | ||
| 18 | La Presse (Canadian newspaper) | News | 1.51× | ||
| 19 | Grandparent | Kids & Family | 1.51× | ||
| 20 | Old age | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.62× | |
| Urban Lifestyle | OPEN | 1.35× | |
| Career Orientation | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.66× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Individualism | JOY | 0.92× |
Energy has an estimated audience of 7,837,338 people in Canada, concentrated in Quebec and Ontario.
54.9% of Energy fans are female, 45.1% are male, with an average age of 41.5 years.
Energy fans show strongest brand affinity for Loto-Québec (1.6×), La Presse (Canadian newspaper) (1.51×), and TVA nouvelles (1.56×) over the country average.
Energy fans in Canada are most concentrated in Quebec (reach ~6M), Ontario (reach ~4M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Energy itself, the audience over-indexes on La Presse (Canadian newspaper) (1.51×), TVA nouvelles (1.56×), SAQ (1.65×), and Stress (biology) (1.57×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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