A data profile of the people who buy, follow and care about Loto-Québec in Canada — modelled from more than twelve digital signal sources. Loto-Québec has an estimated audience of 6,347,926 people in Canada.
The average Loto-Québec fan in Canada is 44.1 years old, balanced, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include MSN, Vidéotron, TVA (Canada), with strongest over-indexing on MSN (5.88× the country average).
Demographically, the Loto-Québec audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Loto-Québec fan in Canada is balanced, around 44.1 years old, with strong Family Orientation tendencies and a notable affinity for MSN.
The key figures that characterise the Loto-Québec profile in Canada.
50.8% are female, 49.2% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 44.1 |
| Estimated audience size | 6,347,926 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide Loto-Québec audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 97.7% |
| France | 0.6% |
| United States | 0.3% |
Where the Loto-Québec audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~5M | 12.53× | |
| 02 | Northwest Territories | ~7K | 0.91× | |
| 03 | Yukon | ~7K | 0.90× | |
| 04 | Nunavut | ~4K | 0.70× | |
| 05 | Prince Edward Island | ~20K | 0.61× | |
| 06 | Saskatchewan | ~100K | 0.55× | |
| 07 | Manitoba | ~100K | 0.48× | |
| 08 | Newfoundland and Labrador | ~40K | 0.37× | |
| 09 | Nova Scotia | ~50K | 0.27× | |
| 10 | New Brunswick | ~30K | 0.19× | |
| 11 | Alberta | ~100K | 0.15× | |
| 12 | British Columbia | ~100K | 0.13× | |
| 13 | Ontario | ~300K | 0.10× |
The strongest cross-interests of the Loto-Québec audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Casino de Montréal | Games | 27.44× | ||
| 02 | Casino du Lac-Leamy | Games | 23.26× | ||
| 03 | Divertissement | Politics & Society | 7.97× | ||
| 04 | TVA (Canada) | Movies & TV | 7.49× | ||
| 05 | Vidéotron | Technology & Electronics | 7.45× | ||
| 06 | Survivor (band) | Music & Radio | 7.22× | ||
| 07 | Buyer brokerage | Home & Garden | 7.18× | ||
| 08 | Bijou (jewellery) | Fashion & Accessoires | 6.89× | ||
| 09 | Gatineau | Travel & Leisure | 6.29× | ||
| 10 | MSN | News | 5.88× | ||
| 11 | Quebec City | Travel & Leisure | 5.19× | ||
| 12 | Boost Juice | Food & Beverages | 4.25× | ||
| 13 | Google News | News | 3.96× | ||
| 14 | French language | Politics & Society | 3.82× | ||
| 15 | Google Flights | Travel & Leisure | 3.34× | ||
| 16 | Esso | Cars & Mobility | 2.65× | ||
| 17 | Montreal | Travel & Leisure | 2.41× | ||
| 18 | Quebec | Travel & Leisure | 2.21× | ||
| 19 | Kijiji | Shopping | 2.19× | ||
| 20 | Montreal Canadiens | Sports | 2.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.43× | |
| Early Adopter Mentality | POWER | 1.14× | |
| Social Media Usage | JOY | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.18× | |
| Urban Lifestyle | OPEN | 0.61× | |
| Travelling | THRILL | 0.62× |
Loto-Québec's target market in Canada covers an estimated 6,347,926 people, concentrated in Quebec and Ontario.
50.8% of the Loto-Québec audience are female, 49.2% are male, with an average age of 44.1 years.
Loto-Québec fans show strongest brand affinity for MSN (5.88×), Vidéotron (7.45×), and TVA (Canada) (7.49×) over the country average.
Loto-Québec fans in Canada are most concentrated in Quebec (reach ~5M), Ontario (reach ~300K), and British Columbia (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Loto-Québec itself, the audience over-indexes on Vidéotron (7.45×), TVA (Canada) (7.49×), Quebec City (5.19×), and Casino de Montréal (27.44×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Loto-Québec. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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