A data profile of the people who buy, follow and care about Quebec City in Canada — modelled from more than twelve digital signal sources. Quebec City has an estimated audience of 4,037,009 people in Canada.
The average Quebec City fan in Canada is 41.9 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Loto-Québec, Ice Hockey World Championships, MSN, with strongest over-indexing on Loto-Québec (5.19× the country average).
Demographically, the Quebec City audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Quebec City fan in Canada is balanced, around 41.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Loto-Québec.
The key figures that characterise the Quebec City profile in Canada.
52.2% are female, 47.8% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 41.9 |
| Estimated audience size | 4,037,009 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Quebec City audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 40.6% |
| France | 10.7% |
| United States | 8.4% |
Where the Quebec City audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~2M | 2.29× | |
| 02 | Ontario | ~3M | 1.74× | |
| 03 | New Brunswick | ~100K | 1.53× | |
| 04 | Nova Scotia | ~100K | 0.92× | |
| 05 | Prince Edward Island | ~20K | 0.87× | |
| 06 | British Columbia | ~400K | 0.65× | |
| 07 | Manitoba | ~90K | 0.57× | |
| 08 | Alberta | ~300K | 0.56× | |
| 09 | Newfoundland and Labrador | ~30K | 0.56× | |
| 10 | Saskatchewan | ~60K | 0.49× |
The strongest cross-interests of the Quebec City audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Occupation Double | Movies & TV | 5.37× | ||
| 02 | Loto-Québec | Games | 5.19× | ||
| 03 | Gatineau | Travel & Leisure | 4.50× | ||
| 04 | Hypermarket | Shopping | 4.18× | ||
| 05 | Clinique | Beauty & Wellness | 4.18× | ||
| 06 | Rachel McAdams | Movies & TV | 3.99× | ||
| 07 | New Brunswick | Travel & Leisure | 3.87× | ||
| 08 | MSN | News | 3.78× | ||
| 09 | Discount stores | Shopping | 3.18× | ||
| 10 | Boost Juice | Food & Beverages | 3.01× | ||
| 11 | Real property | Home & Garden | 2.90× | ||
| 12 | Esso | Cars & Mobility | 2.38× | ||
| 13 | Circle K | Shopping | 2.19× | ||
| 14 | Hardware store | Home & Garden | 2.13× | ||
| 15 | Petro-Canada | Cars & Mobility | 2.06× | ||
| 16 | Montreal Canadiens | Sports | 1.95× | ||
| 17 | IKEA | Home & Garden | 1.88× | ||
| 18 | Ice Hockey World Championships | Sports | 1.83× | ||
| 19 | Montreal | Travel & Leisure | 1.66× | ||
| 20 | Kijiji | Shopping | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.62× | |
| Need for Security | CONSERVATISM | 1.47× | |
| Spirituality | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.59× | |
| Quality Awareness | PREMIUM | 0.60× | |
| Family Orientation | CONSERVATISM | 0.66× |
Quebec City has an estimated audience of 4,037,009 people in Canada, concentrated in Ontario and Quebec.
52.2% of Quebec City fans are female, 47.8% are male, with an average age of 41.9 years.
Quebec City fans show strongest brand affinity for Loto-Québec (5.19×), Ice Hockey World Championships (1.83×), and MSN (3.78×) over the country average.
Quebec City fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~2M), and British Columbia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Quebec City itself, the audience over-indexes on Ice Hockey World Championships (1.83×), MSN (3.78×), New Brunswick (3.87×), and Discount stores (3.18×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Quebec City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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