New Brunswick Audience in Canada
New Brunswick has an estimated audience of 5,463,333 people in Canada. 53.3% are female, 46.7% are male, average age 44.2. Top regions: Ontario, New Brunswick, Quebec. Top brand affinities: Quebec City, MSN, Loto-Québec, TVA (Canada), Quebec.
The average New Brunswick fan in Canada is 44.2 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, New Brunswick, Quebec. Top brand affinities include Quebec City, MSN, Loto-Québec, with strongest over-indexing on Quebec City (3.87× the country average). Demographically, the New Brunswick audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of New Brunswick fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 44.2 |
| Estimated audience size | 5,463,333 |
Audience persona
The typical New Brunswick fan in Canada is balanced, around 44.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Quebec City.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 1,715,181 | 0.75× |
| New Brunswick | 594,659 | 4.72× |
| Quebec | 579,000 | 0.44× |
| British Columbia | 384,607 | 0.47× |
| Alberta | 313,763 | 0.47× |
| Nova Scotia | 158,781 | 0.97× |
| Manitoba | 82,987 | 0.41× |
| Saskatchewan | 71,811 | 0.42× |
| Newfoundland and Labrador | 39,021 | 0.47× |
| Prince Edward Island | 25,238 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Quebec City | 3.87× | Travel & Leisure |
| MSN | 2.87× | News |
| Loto-Québec | 2.78× | Games |
| TVA (Canada) | 3.33× | Movies & TV |
| Quebec | 1.68× | Travel & Leisure |
| Vidéotron | 3.03× | Technology & Electronics |
| French language | 2.48× | Politics & Society |
| Atlantic Canada | 3.03× | Travel & Leisure |
| Divertissement | 3.63× | Politics & Society |
| Nova Scotia | 1.69× | Travel & Leisure |
| Prince Edward Island | 2.86× | Travel & Leisure |
| Google Flights | 1.62× | Travel & Leisure |
| Google News | 1.67× | News |
| Boost Juice | 1.94× | Food & Beverages |
| Voluntary association | 2.01× | Politics & Society |
| Meteorology | 2.07× | Home & Garden |
| Buyer brokerage | 3.13× | Home & Garden |
| Chuck Norris | 1.9× | Movies & TV |
| Newfoundland and Labrador | 1.87× | Travel & Leisure |
| Bijou (jewellery) | 3.07× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.0 |
| Urban Lifestyle | OPEN | 0.94 |
| Need for Security | CONSERVATISM | 0.93 |
| Career Orientation | POWER | 0.92 |
| Patriotism | CONSERVATISM | 0.89 |
| Individualism | JOY | 0.88 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 41.8% |
| United States | 18.8% |
| France | 5.8% |
See New Brunswick audiences in other countries
More Region audiences in Canada
- Ontario (14,426,999)
- British Columbia (7,570,082)
- California (4,457,078)
- Nova Scotia (4,346,732)
- Florida (3,719,803)
Frequently asked questions
How many fans does New Brunswick have in Canada?
New Brunswick has an estimated audience of 5,463,333 people in Canada, concentrated in Ontario and New Brunswick.
What is the gender split and age of New Brunswick fans?
53.3% of New Brunswick fans are female, 46.7% are male, with an average age of 44.2 years.
Which brands do New Brunswick fans like most?
New Brunswick fans show strongest brand affinity for Quebec City (3.87×), MSN (2.87×), and Loto-Québec (2.78×) over the country average.
Where do New Brunswick fans live in Canada?
New Brunswick fans in Canada are most concentrated in Ontario (reach 1,715,181), New Brunswick (reach 594,659), and Quebec (reach 579,000). These three regions account for the largest share of the active audience.
What other brands do New Brunswick fans also like?
Beyond New Brunswick itself, the audience over-indexes on MSN (2.87×), Loto-Québec (2.78×), TVA (Canada) (3.33×), and Quebec (1.68×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for New Brunswick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.