A data profile of the people who buy, follow and care about New Brunswick in Canada — modelled from more than twelve digital signal sources. New Brunswick has an estimated audience of 5,463,333 people in Canada.
The average New Brunswick fan in Canada is 44.2 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, New Brunswick, Quebec.
Top brand affinities include Quebec City, MSN, Loto-Québec, with strongest over-indexing on Quebec City (3.87× the country average).
Demographically, the New Brunswick audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical New Brunswick fan in Canada is balanced, around 44.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Quebec City.
The key figures that characterise the New Brunswick profile in Canada.
53.3% are female, 46.7% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 44.2 |
| Estimated audience size | 5,463,333 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide New Brunswick audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 41.8% |
| United States | 18.8% |
| France | 5.8% |
Where the New Brunswick audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Brunswick | ~600K | 4.72× | |
| 02 | Nova Scotia | ~200K | 0.97× | |
| 03 | Prince Edward Island | ~30K | 0.94× | |
| 04 | Ontario | ~1.5M | 0.75× | |
| 05 | British Columbia | ~400K | 0.47× | |
| 06 | Alberta | ~300K | 0.47× | |
| 07 | Newfoundland and Labrador | ~40K | 0.47× | |
| 08 | Quebec | ~600K | 0.44× | |
| 09 | Saskatchewan | ~70K | 0.42× | |
| 10 | Manitoba | ~80K | 0.41× |
The strongest cross-interests of the New Brunswick audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Quebec City | Travel & Leisure | 3.87× | ||
| 02 | Divertissement | Politics & Society | 3.63× | ||
| 03 | TVA (Canada) | Movies & TV | 3.33× | ||
| 04 | Buyer brokerage | Home & Garden | 3.13× | ||
| 05 | Bijou (jewellery) | Fashion & Accessoires | 3.07× | ||
| 06 | Vidéotron | Technology & Electronics | 3.03× | ||
| 07 | Atlantic Canada | Travel & Leisure | 3.03× | ||
| 08 | MSN | News | 2.87× | ||
| 09 | Prince Edward Island | Travel & Leisure | 2.86× | ||
| 10 | Loto-Québec | Games | 2.78× | ||
| 11 | French language | Politics & Society | 2.48× | ||
| 12 | Meteorology | Home & Garden | 2.07× | ||
| 13 | Voluntary association | Politics & Society | 2.01× | ||
| 14 | Boost Juice | Food & Beverages | 1.94× | ||
| 15 | Chuck Norris | Movies & TV | 1.90× | ||
| 16 | Newfoundland and Labrador | Travel & Leisure | 1.87× | ||
| 17 | Nova Scotia | Travel & Leisure | 1.69× | ||
| 18 | Quebec | Travel & Leisure | 1.68× | ||
| 19 | Google News | News | 1.67× | ||
| 20 | Google Flights | Travel & Leisure | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.00× | |
| Urban Lifestyle | OPEN | 0.94× | |
| Need for Security | CONSERVATISM | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.66× | |
| Social Media Usage | JOY | 0.70× | |
| Travelling | THRILL | 0.74× |
New Brunswick has an estimated audience of 5,463,333 people in Canada, concentrated in Ontario and New Brunswick.
53.3% of New Brunswick fans are female, 46.7% are male, with an average age of 44.2 years.
New Brunswick fans show strongest brand affinity for Quebec City (3.87×), MSN (2.87×), and Loto-Québec (2.78×) over the country average.
New Brunswick fans in Canada are most concentrated in Ontario (reach ~1.5M), New Brunswick (reach ~600K), and Quebec (reach ~600K). These three regions account for the largest share of the active audience.
Beyond New Brunswick itself, the audience over-indexes on MSN (2.87×), Loto-Québec (2.78×), TVA (Canada) (3.33×), and Vidéotron (3.03×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for New Brunswick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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