A data profile of the people who buy, follow and care about Florida in Canada — modelled from more than twelve digital signal sources. Florida has an estimated audience of 3,719,803 people in Canada.
The average Florida fan in Canada is 41.0 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Loto-Québec, U.S. state, Texas, with strongest over-indexing on Loto-Québec (1.63× the country average).
Demographically, the Florida audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Price Sensitivity, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Florida fan in Canada is more female, around 41.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Loto-Québec.
The key figures that characterise the Florida profile in Canada.
55.1% are female, 44.9% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 41.0 |
| Estimated audience size | 3,719,803 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Florida audience comes from Canada.
| Country | Share |
|---|---|
| United States | 59.7% |
| United Kingdom | 3.8% |
| Canada | 3.1% |
Where the Florida audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2M | 1.38× | |
| 02 | Nova Scotia | ~100K | 1.24× | |
| 03 | Alberta | ~500K | 1.06× | |
| 04 | New Brunswick | ~90K | 1.06× | |
| 05 | British Columbia | ~500K | 0.98× | |
| 06 | Newfoundland and Labrador | ~60K | 0.98× | |
| 07 | Prince Edward Island | ~20K | 0.94× | |
| 08 | Manitoba | ~100K | 0.88× | |
| 09 | Saskatchewan | ~90K | 0.80× | |
| 10 | Quebec | ~600K | 0.70× |
The strongest cross-interests of the Florida audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Miami | Travel & Leisure | 2.25× | ||
| 02 | Orlando, Florida | Travel & Leisure | 2.24× | ||
| 03 | Alabama | Travel & Leisure | 2.23× | ||
| 04 | Southern United States | Travel & Leisure | 1.87× | ||
| 05 | Texas | Travel & Leisure | 1.70× | ||
| 06 | Loto-Québec | Games | 1.63× | ||
| 07 | Southern hip hop | Music & Radio | 1.61× | ||
| 08 | U.S. state | Travel & Leisure | 1.60× | ||
| 09 | Sibling | Kids & Family | 1.59× | ||
| 10 | Sketch comedy | Movies & TV | 1.59× | ||
| 11 | Production company | Movies & TV | 1.57× | ||
| 12 | Ranch | Travel & Leisure | 1.56× | ||
| 13 | Electro (music) | Music & Radio | 1.55× | ||
| 14 | Internet celebrity | Internet & Social Media | 1.53× | ||
| 15 | American folk music | Music & Radio | 1.52× | ||
| 16 | Jimmy Kimmel | Movies & TV | 1.51× | ||
| 17 | TVA (Canada) | Movies & TV | 1.51× | ||
| 18 | Google Flights | Travel & Leisure | 1.50× | ||
| 19 | WWE | Sports | 1.50× | ||
| 20 | Heavy equipment | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.42× | |
| Career Orientation | POWER | 1.23× | |
| Early Adopter Mentality | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.77× | |
| Travelling | THRILL | 0.78× | |
| Spirituality | BALANCE | 0.79× |
Florida has an estimated audience of 3,719,803 people in Canada, concentrated in Ontario and Quebec.
55.1% of Florida fans are female, 44.9% are male, with an average age of 41.0 years.
Florida fans show strongest brand affinity for Loto-Québec (1.63×), U.S. state (1.6×), and Texas (1.7×) over the country average.
Florida fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~600K), and British Columbia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Florida itself, the audience over-indexes on U.S. state (1.6×), Texas (1.7×), Sibling (1.59×), and Google Flights (1.5×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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