U.S. state Audience in Canada
U.S. state has an estimated audience of 4,194,016 people in Canada. 50.6% are female, 49.4% are male, average age 42.3. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Real property, WestJet, The Weather Network, Radio, Florida.
The average U.S. state fan in Canada is 42.3 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Real property, WestJet, The Weather Network, with strongest over-indexing on Real property (1.77× the country average). Demographically, the U.S. state audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of U.S. state fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 42.3 |
| Estimated audience size | 4,194,016 |
Audience persona
The typical U.S. state fan in Canada is balanced, around 42.3 years old, with strong Tradition tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,455,296 | 1.4× |
| British Columbia | 782,445 | 1.25× |
| Quebec | 714,508 | 0.71× |
| Alberta | 642,693 | 1.24× |
| Manitoba | 150,447 | 0.96× |
| Saskatchewan | 134,962 | 1.02× |
| Nova Scotia | 122,059 | 0.98× |
| New Brunswick | 91,014 | 0.94× |
| Newfoundland and Labrador | 53,457 | 0.84× |
| Prince Edward Island | 17,594 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.77× | Home & Garden |
| WestJet | 1.55× | Travel & Leisure |
| The Weather Network | 1.58× | Movies & TV |
| Radio | 1.52× | Technology & Electronics |
| Florida | 1.6× | Travel & Leisure |
| Jessica Simpson | 4.22× | Music & Radio |
| Natural gas | 1.52× | Cars & Mobility |
| Bruce Willis | 1.52× | Movies & TV |
| New Zealand | 1.51× | Travel & Leisure |
| CheapOair | 1.58× | Travel & Leisure |
| Bored Panda | 1.57× | Internet & Social Media |
| United Nations | 1.63× | Politics & Society |
| Jason Momoa | 1.5× | Movies & TV |
| Willie Nelson | 1.92× | Music & Radio |
| John Travolta | 1.73× | Movies & TV |
| Drew Barrymore | 1.73× | Movies & TV |
| Britpop | 1.55× | Music & Radio |
| Ozarks | 2.13× | Movies & TV |
| Neil Young | 1.89× | Music & Radio |
| Late-night talk show | 1.63× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.28 |
| Community Orientation | OPEN | 1.2 |
| Individualism | JOY | 1.18 |
| Spirituality | BALANCE | 1.16 |
| Extroversion | THRILL | 1.14 |
| Career Orientation | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.1% |
| United Kingdom | 2.9% |
| Canada | 2.6% |
See U.S. state audiences in other countries
More Travel & Leisure audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does U.S. state have in Canada?
U.S. state has an estimated audience of 4,194,016 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of U.S. state fans?
50.6% of U.S. state fans are female, 49.4% are male, with an average age of 42.3 years.
Which brands do U.S. state fans like most?
U.S. state fans show strongest brand affinity for Real property (1.77×), WestJet (1.55×), and The Weather Network (1.58×) over the country average.
Where do U.S. state fans live in Canada?
U.S. state fans in Canada are most concentrated in Ontario (reach 2,455,296), British Columbia (reach 782,445), and Quebec (reach 714,508). These three regions account for the largest share of the active audience.
What other brands do U.S. state fans also like?
Beyond U.S. state itself, the audience over-indexes on WestJet (1.55×), The Weather Network (1.58×), Radio (1.52×), and Florida (1.6×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for U.S. state. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.