U.S. state Audience in Germany
U.S. state has an estimated audience of 1,945,116 people in Germany. 58.8% are female, 41.2% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Joe Manganiello, Scooby-Doo, Maine Coon, Sorbet, Spiegel Online.
The average U.S. state fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Joe Manganiello, Scooby-Doo, Maine Coon, with strongest over-indexing on Joe Manganiello (29.16× the country average). Demographically, the U.S. state audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of U.S. state fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 39.1 |
| Estimated audience size | 1,945,116 |
Audience persona
The typical U.S. state fan in Germany is more female, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for Joe Manganiello.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 395,459 | 0.93× |
| Bayern | 364,506 | 1.17× |
| Baden-Württemberg | 276,563 | 1.04× |
| Hessen | 198,691 | 1.34× |
| Niedersachsen | 164,001 | 0.87× |
| Berlin | 131,500 | 1.51× |
| Rheinland-Pfalz | 103,164 | 1.06× |
| Sachsen | 79,581 | 0.83× |
| Schleswig-Holstein | 66,148 | 0.95× |
| Hamburg | 54,753 | 1.25× |
| Brandenburg | 46,719 | 0.77× |
| Thüringen | 38,082 | 0.77× |
| Sachsen-Anhalt | 31,348 | 0.62× |
| Mecklenburg-Vorpommern | 26,848 | 0.72× |
| Saarland | 24,086 | 1.01× |
| Bremen | 22,028 | 1.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Joe Manganiello | 29.16× | Movies & TV |
| Scooby-Doo | 5.94× | Movies & TV |
| Maine Coon | 4.18× | Pets & Animals |
| Sorbet | 12.02× | Food & Beverages |
| Spiegel Online | 1.77× | News |
| Hygiene | 2.68× | Beauty & Wellness |
| Family | 1.63× | Kids & Family |
| REWE | 1.75× | Shopping |
| Felix Baumgartner | 3.63× | Sports |
| Hairstyle | 2.41× | Beauty & Wellness |
| Western Union | 3.09× | Business & Career |
| Philips | 3.27× | Technology & Electronics |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Aldi | 1.58× | Shopping |
| Jamie Lee Curtis | 4.88× | Movies & TV |
| Vacations | 1.97× | Travel & Leisure |
| Storm of Love | 2.7× | Movies & TV |
| Immowelt | 2.1× | Home & Garden |
| German language | 1.93× | Politics & Society |
| Vacation rental | 2.82× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.43 |
| Tradition | CONSERVATISM | 1.41 |
| Early Adopter Mentality | POWER | 1.4 |
| DIY Mentality | THRILL | 1.31 |
| Luxury Orientation | PREMIUM | 1.29 |
| Design Affinity | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.1% |
| United Kingdom | 2.9% |
| Canada | 2.6% |
See U.S. state audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does U.S. state have in Germany?
U.S. state has an estimated audience of 1,945,116 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of U.S. state fans?
58.8% of U.S. state fans are female, 41.2% are male, with an average age of 39.1 years.
Which brands do U.S. state fans like most?
U.S. state fans show strongest brand affinity for Joe Manganiello (29.16×), Scooby-Doo (5.94×), and Maine Coon (4.18×) over the country average.
Where do U.S. state fans live in Germany?
U.S. state fans in Germany are most concentrated in Nordrhein-Westfalen (reach 395,459), Bayern (reach 364,506), and Baden-Württemberg (reach 276,563). These three regions account for the largest share of the active audience.
What other brands do U.S. state fans also like?
Beyond U.S. state itself, the audience over-indexes on Scooby-Doo (5.94×), Maine Coon (4.18×), Sorbet (12.02×), and Spiegel Online (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for U.S. state. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.