Art film Audience in Germany
Art film has an estimated audience of 4,200,407 people in Germany. 46.5% are female, 53.5% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Spiegel Online, AutoScout24, WhatsApp, Comedy movies, Edeka.
The average Art film fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Spiegel Online, AutoScout24, WhatsApp, with strongest over-indexing on Spiegel Online (2.16× the country average). Demographically, the Art film audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Art film fans
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 37.8 |
| Estimated audience size | 4,200,407 |
Audience persona
The typical Art film fan in Germany is balanced, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Spiegel Online.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 801,700 | 0.87× |
| Bayern | 653,527 | 0.97× |
| Baden-Württemberg | 533,976 | 0.93× |
| Berlin | 471,076 | 2.51× |
| Hessen | 414,776 | 1.3× |
| Niedersachsen | 259,391 | 0.64× |
| Sachsen | 187,686 | 0.91× |
| Rheinland-Pfalz | 156,380 | 0.74× |
| Hamburg | 120,044 | 1.26× |
| Schleswig-Holstein | 99,296 | 0.66× |
| Brandenburg | 94,032 | 0.72× |
| Thüringen | 72,544 | 0.68× |
| Sachsen-Anhalt | 59,182 | 0.54× |
| Bremen | 58,032 | 1.62× |
| Mecklenburg-Vorpommern | 52,051 | 0.65× |
| Saarland | 51,743 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spiegel Online | 2.16× | News |
| AutoScout24 | 2.43× | Cars & Mobility |
| 2.13× | Internet & Social Media | |
| Comedy movies | 2.17× | Movies & TV |
| Edeka | 1.99× | Shopping |
| Software | 1.66× | Technology & Electronics |
| Bild | 1.68× | News |
| Animal | 2× | Pets & Animals |
| EBay | 1.9× | Shopping |
| Projection screen | 4.82× | Technology & Electronics |
| X | 2× | Internet & Social Media |
| YouTube | 1.58× | Movies & TV |
| 1.51× | Internet & Social Media | |
| ZDF | 2.23× | Movies & TV |
| REWE | 1.76× | Shopping |
| Video | 1.97× | Movies & TV |
| Audience | 2.86× | Business & Career |
| Radio | 2.08× | Technology & Electronics |
| Humour | 2.12× | Literature |
| Vodafone | 2.06× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.32 |
| Spirituality | BALANCE | 1.22 |
| Convenience Orientation | PREMIUM | 1.15 |
| Sports Activity | POWER | 1.14 |
| Early Adopter Mentality | POWER | 1.13 |
| Indulgence | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| India | 7.0% |
| Italy | 4.4% |
See Art film audiences in other countries
More Movie genre audiences in Germany
- Comedy movies (16,042,538)
- Action movies (12,513,404)
- Thriller movies (9,791,346)
- Drama movies (9,163,861)
- Animated movies (8,760,194)
Frequently asked questions
How many fans does Art film have in Germany?
Art film has an estimated audience of 4,200,407 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Art film fans?
46.5% of Art film fans are female, 53.5% are male, with an average age of 37.8 years.
Which brands do Art film fans like most?
Art film fans show strongest brand affinity for Spiegel Online (2.16×), AutoScout24 (2.43×), and WhatsApp (2.13×) over the country average.
Where do Art film fans live in Germany?
Art film fans in Germany are most concentrated in Nordrhein-Westfalen (reach 801,700), Bayern (reach 653,527), and Baden-Württemberg (reach 533,976). These three regions account for the largest share of the active audience.
What other brands do Art film fans also like?
Beyond Art film itself, the audience over-indexes on AutoScout24 (2.43×), WhatsApp (2.13×), Comedy movies (2.17×), and Edeka (1.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Art film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.