A data profile of the people who buy, follow and care about Art film in Germany — modelled from more than twelve digital signal sources. Art film has an estimated audience of 4,200,407 people in Germany.
The average Art film fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include AutoScout24, WhatsApp, Comedy movies, with strongest over-indexing on AutoScout24 (2.43× the country average).
Demographically, the Art film audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Art film fan in Germany is balanced, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Art film profile in Germany.
46.5% are female, 53.5% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 37.8 |
| Estimated audience size | 4,200,407 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 15% |
of the worldwide Art film audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.6% |
| India | 7.0% |
| Italy | 4.4% |
Where the Art film audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~400K | 2.08× | |
| 02 | Bremen | ~50K | 1.31× | |
| 03 | Hessen | ~400K | 1.19× | |
| 04 | Hamburg | ~100K | 1.13× | |
| 05 | Saarland | ~50K | 1.05× | |
| 06 | Mecklenburg-Vorpommern | ~80K | 0.96× | |
| 07 | Brandenburg | ~100K | 0.94× | |
| 08 | Sachsen-Anhalt | ~100K | 0.94× | |
| 09 | Bayern | ~600K | 0.93× | |
| 10 | Baden-Württemberg | ~500K | 0.92× | |
| 11 | Sachsen | ~200K | 0.92× | |
| 12 | Thüringen | ~100K | 0.92× | |
| 13 | Rheinland-Pfalz | ~200K | 0.87× | |
| 14 | Nordrhein-Westfalen | ~800K | 0.86× | |
| 15 | Schleswig-Holstein | ~100K | 0.86× | |
| 16 | Niedersachsen | ~300K | 0.76× |
The strongest cross-interests of the Art film audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Projection screen | Technology & Electronics | 4.82× | ||
| 02 | Audience | Business & Career | 2.86× | ||
| 03 | AutoScout24 | Cars & Mobility | 2.43× | ||
| 04 | ZDF | Movies & TV | 2.23× | ||
| 05 | Comedy movies | Movies & TV | 2.17× | ||
| 06 | Internet & Social Media | 2.13× | |||
| 07 | Humour | Literature | 2.12× | ||
| 08 | Radio | Technology & Electronics | 2.08× | ||
| 09 | Vodafone | Technology & Electronics | 2.06× | ||
| 10 | Animal | Pets & Animals | 2.00× | ||
| 11 | X | Internet & Social Media | 2.00× | ||
| 12 | Edeka | Shopping | 1.99× | ||
| 13 | Video | Movies & TV | 1.97× | ||
| 14 | EBay | Shopping | 1.90× | ||
| 15 | REWE | Shopping | 1.76× | ||
| 16 | Kaufland | Shopping | 1.75× | ||
| 17 | Bild | News | 1.68× | ||
| 18 | Software | Technology & Electronics | 1.66× | ||
| 19 | YouTube | Movies & TV | 1.58× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.69× | |
| Spirituality | BALANCE | 1.56× | |
| Social Media Usage | JOY | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.85× | |
| Luxury Orientation | PREMIUM | 0.95× | |
| Sports Activity | POWER | 0.96× |
Art film has an estimated audience of 4,200,407 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
46.5% of Art film fans are female, 53.5% are male, with an average age of 37.8 years.
Art film fans show strongest brand affinity for AutoScout24 (2.43×), WhatsApp (2.13×), and Comedy movies (2.17×) over the country average.
Art film fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Art film itself, the audience over-indexes on WhatsApp (2.13×), Comedy movies (2.17×), Edeka (1.99×), and Software (1.66×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Art film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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