Rascasse Audience Intelligence

Art film Audience in Germany

A data profile of the people who buy, follow and care about Art film in Germany — modelled from more than twelve digital signal sources. Art film has an estimated audience of 4,200,407 people in Germany.

The average Art film fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include AutoScout24, WhatsApp, Comedy movies, with strongest over-indexing on AutoScout24 (2.43× the country average).

Demographically, the Art film audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Art film fan in Germany is balanced, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for AutoScout24.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Art film profile in Germany.

Audience size
4.2M
in Germany
Gender
46.5%
53.5% male
Age
37.8
average years
Country rank
#1381
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Art film fans

46.5% are female, 53.5% are male, average age 37.8.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Art film audience in Germany
MetricValue
Female46.5%
Male53.5%
Average age37.8
Estimated audience size4,200,407
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Art film audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3922%
40-4921%
50+15%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Art film audience comes from Germany.

Worldwide audience distribution share by country for Art film
CountryShare
United States20.6%
India7.0%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Art film audience in Germany is strongest.

Fig. 05

Top regions by affinity

Art film fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~400K2.08×
02Bremen~50K1.31×
03Hessen~400K1.19×
04Hamburg~100K1.13×
05Saarland~50K1.05×
06Mecklenburg-Vorpommern~80K0.96×
07Brandenburg~100K0.94×
08Sachsen-Anhalt~100K0.94×
09Bayern~600K0.93×
10Baden-Württemberg~500K0.92×
11Sachsen~200K0.92×
12Thüringen~100K0.92×
13Rheinland-Pfalz~200K0.87×
14Nordrhein-Westfalen~800K0.86×
15Schleswig-Holstein~100K0.86×
16Niedersachsen~300K0.76×
Fig. 06

Affinity by region

Affinity by region — Art film, Germany
0.76×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Art film audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Art film audience
#·InterestCategoryAffinity×
01Projection screenTechnology & Electronics4.82×
02AudienceBusiness & Career2.86×
03AutoScout24Cars & Mobility2.43×
04ZDFMovies & TV2.23×
05Comedy moviesMovies & TV2.17×
06WhatsAppInternet & Social Media2.13×
07HumourLiterature2.12×
08RadioTechnology & Electronics2.08×
09VodafoneTechnology & Electronics2.06×
10AnimalPets & Animals2.00×
11XInternet & Social Media2.00×
12EdekaShopping1.99×
13VideoMovies & TV1.97×
14EBayShopping1.90×
15REWEShopping1.76×
16KauflandShopping1.75×
17BildNews1.68×
18SoftwareTechnology & Electronics1.66×
19YouTubeMovies & TV1.58×
20InstagramInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Art film audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Art film audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.69×
SpiritualityBALANCE1.56×
Social Media UsageJOY1.49×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Art film audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.85×
Luxury OrientationPREMIUM0.95×
Sports ActivityPOWER0.96×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Art film have in Germany?

Art film has an estimated audience of 4,200,407 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Art film fans?

46.5% of Art film fans are female, 53.5% are male, with an average age of 37.8 years.

03

Which brands do Art film fans like most?

Art film fans show strongest brand affinity for AutoScout24 (2.43×), WhatsApp (2.13×), and Comedy movies (2.17×) over the country average.

04

Where do Art film fans live in Germany?

Art film fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Art film fans also like?

Beyond Art film itself, the audience over-indexes on WhatsApp (2.13×), Comedy movies (2.17×), Edeka (1.99×), and Software (1.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Art film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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