A data profile of the people who buy, follow and care about Art film in India — modelled from more than twelve digital signal sources. Art film has an estimated audience of 13,707,992 people in India.
The average Art film fan in India is 31.2 years old, more male, and lives primarily in West Bengal.
The audience is concentrated in West Bengal, Maharashtra, Uttar Pradesh.
The key figures that characterise the Art film profile in India.
24.0% are female, 76.0% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 31.2 |
| Estimated audience size | 13,707,992 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Art film audience comes from India.
| Country | Share |
|---|---|
| United States | 20.6% |
| India | 7.0% |
| Italy | 4.4% |
Where the Art film audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Bengal | ~1M | 2.48× | |
| 02 | Sikkim | ~8K | 1.33× | |
| 03 | Arunachal Pradesh | ~10K | 1.19× | |
| 04 | Mizoram | ~10K | 1.13× | |
| 05 | Nagaland | ~10K | 1.12× | |
| 06 | Manipur | ~20K | 1.05× | |
| 07 | Meghalaya | ~10K | 1.05× | |
| 08 | Goa | ~10K | 1.00× | |
| 09 | Tripura | ~20K | 0.99× | |
| 10 | Assam | ~100K | 0.95× | |
| 11 | Himachal Pradesh | ~50K | 0.93× | |
| 12 | Kerala | ~200K | 0.92× | |
| 13 | Chhattisgarh | ~80K | 0.92× | |
| 14 | Uttarakhand | ~60K | 0.92× | |
| 15 | Jammu and Kashmir | ~60K | 0.91× | |
| 16 | Jharkhand | ~100K | 0.89× | |
| 17 | Tamil Nadu | ~300K | 0.86× | |
| 18 | Punjab (region) | ~200K | 0.83× | |
| 19 | Odisha | ~100K | 0.83× | |
| 20 | Andhra Pradesh | ~100K | 0.82× | |
| 21 | Haryana | ~100K | 0.80× | |
| 22 | Karnataka | ~300K | 0.79× | |
| 23 | Telangana | ~200K | 0.78× | |
| 24 | Madhya Pradesh | ~200K | 0.77× | |
| 25 | Rajasthan | ~200K | 0.76× | |
| 26 | Bihar | ~200K | 0.76× | |
| 27 | Maharashtra | ~500K | 0.74× | |
| 28 | Gujarat | ~300K | 0.74× | |
| 29 | Uttar Pradesh | ~400K | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Art film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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