A data profile of the people who buy, follow and care about Drama movies in India — modelled from more than twelve digital signal sources. Drama movies has an estimated audience of 21,688,860 people in India.
The average Drama movies fan in India is 31.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Bhojpuri language, Manorama Online, Angela White (athlete), with strongest over-indexing on Bhojpuri language (1.55× the country average).
Demographically, the Drama movies audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Social Media Usage, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Drama movies fan in India is more male, around 31.7 years old, with strong Social Media Usage tendencies and a notable affinity for Bhojpuri language.
The key figures that characterise the Drama movies profile in India.
25.9% are female, 74.1% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 31.7 |
| Estimated audience size | 21,688,860 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Drama movies audience comes from India.
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 7.0% |
| Japan | 6.6% |
Where the Drama movies audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~800K | 1.33× | |
| 02 | Kerala | ~400K | 1.31× | |
| 03 | Karnataka | ~600K | 1.19× | |
| 04 | Tamil Nadu | ~600K | 1.19× | |
| 05 | Nagaland | ~20K | 1.07× | |
| 06 | Sikkim | ~10K | 1.07× | |
| 07 | Manipur | ~30K | 1.03× | |
| 08 | Chhattisgarh | ~100K | 1.02× | |
| 09 | Arunachal Pradesh | ~10K | 1.02× | |
| 10 | Madhya Pradesh | ~400K | 1.01× | |
| 11 | Meghalaya | ~20K | 1.01× | |
| 12 | Andhra Pradesh | ~300K | 1.00× | |
| 13 | Goa | ~20K | 1.00× | |
| 14 | Uttar Pradesh | ~1M | 0.99× | |
| 15 | Mizoram | ~10K | 0.99× | |
| 16 | Maharashtra | ~1M | 0.98× | |
| 17 | Tripura | ~30K | 0.96× | |
| 18 | Rajasthan | ~500K | 0.95× | |
| 19 | Odisha | ~200K | 0.95× | |
| 20 | Assam | ~200K | 0.94× | |
| 21 | Bihar | ~400K | 0.93× | |
| 22 | Telangana | ~300K | 0.93× | |
| 23 | Jharkhand | ~200K | 0.93× | |
| 24 | Uttarakhand | ~100K | 0.91× | |
| 25 | Himachal Pradesh | ~80K | 0.89× | |
| 26 | West Bengal | ~600K | 0.85× | |
| 27 | Jammu and Kashmir | ~80K | 0.82× | |
| 28 | Punjab (region) | ~200K | 0.80× | |
| 29 | Haryana | ~200K | 0.78× |
The strongest cross-interests of the Drama movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Videophone | Technology & Electronics | 2.73× | ||
| 02 | Bihari languages | Politics & Society | 2.33× | ||
| 03 | viki | Movies & TV | 2.14× | ||
| 04 | Angela White (athlete) | Movies & TV | 2.13× | ||
| 05 | Ayesha Khan | Movies & TV | 1.85× | ||
| 06 | Avneet Kaur | Movies & TV | 1.83× | ||
| 07 | Prime Minister of Bangladesh | Politics & Society | 1.81× | ||
| 08 | Begusarai | Travel & Leisure | 1.77× | ||
| 09 | Sheikh Hasina | Politics & Society | 1.76× | ||
| 10 | Chaupal, Himachal Pradesh | Travel & Leisure | 1.70× | ||
| 11 | Crime Patrol (TV series) | Movies & TV | 1.70× | ||
| 12 | Sneha (actress) | Movies & TV | 1.70× | ||
| 13 | Madhyamam Daily | News | 1.68× | ||
| 14 | Manorama Online | News | 1.61× | ||
| 15 | Manorama News | Movies & TV | 1.59× | ||
| 16 | Kumkum Bhagya | Movies & TV | 1.59× | ||
| 17 | Pilgrim | Fashion & Accessoires | 1.57× | ||
| 18 | Wild fisheries | Travel & Leisure | 1.57× | ||
| 19 | Codec | Technology & Electronics | 1.56× | ||
| 20 | Bhojpuri language | Politics & Society | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.78× | |
| Family Orientation | CONSERVATISM | 0.76× | |
| Spirituality | BALANCE | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.42× | |
| Design Affinity | PREMIUM | 0.48× | |
| Convenience Orientation | PREMIUM | 0.49× |
Drama movies has an estimated audience of 21,688,860 people in India, concentrated in Maharashtra and Uttar Pradesh.
25.9% of Drama movies fans are female, 74.1% are male, with an average age of 31.7 years.
Drama movies fans show strongest brand affinity for Bhojpuri language (1.55×), Manorama Online (1.61×), and Angela White (athlete) (2.13×) over the country average.
Drama movies fans in India are most concentrated in Maharashtra (reach ~1M), Uttar Pradesh (reach ~1M), and Gujarat (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Drama movies itself, the audience over-indexes on Manorama Online (1.61×), Angela White (athlete) (2.13×), Ayesha Khan (1.85×), and Pilgrim (1.57×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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