A data profile of the people who buy, follow and care about Pilgrim in India — modelled from more than twelve digital signal sources. Pilgrim has an estimated audience of 3,926,441 people in India.
Pilgrim has an estimated audience of 3,926,441 people in India. 30.3% are female, 69.7% are male, average age 37.4. Top brand affinities: Religion, Greenhouse, Medicinal plants, Hypermarket, Beach soccer.
Top brand affinities include Religion, Greenhouse, Medicinal plants, with strongest over-indexing on Religion (5.21× the country average).
Demographically, the Pilgrim audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
The typical Pilgrim fan in India is more male, around 37.4 years old, with strong Spirituality tendencies and a notable affinity for Religion.
The key figures that characterise the Pilgrim profile in India.
30.3% are female, 69.7% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 37.4 |
| Estimated audience size | 3,926,441 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 25% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Pilgrim audience comes from India.
| Country | Share |
|---|---|
| India | 53.5% |
| United States | 12.7% |
| United Kingdom | 3.1% |
The strongest cross-interests of the Pilgrim audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Medicinal plants | Health | 16.67× | ||
| 02 | Beach soccer | Sports | 16.30× | ||
| 03 | Greenhouse | Home & Garden | 12.26× | ||
| 04 | Religion | Business & Career | 5.21× | ||
| 05 | Hypermarket | Shopping | 4.36× | ||
| 06 | BB cream | Beauty & Wellness | 4.16× | ||
| 07 | Anne Hathaway | Movies & TV | 3.57× | ||
| 08 | TV comedies | Movies & TV | 3.05× | ||
| 09 | Herbalism | Health | 2.80× | ||
| 10 | Microwave oven | Home & Garden | 2.44× | ||
| 11 | Renovation | Home & Garden | 2.13× | ||
| 12 | Home Appliances | Home & Garden | 1.99× | ||
| 13 | Ayurveda | Health | 1.99× | ||
| 14 | Furniture | Home & Garden | 1.74× | ||
| 15 | Energy | Home & Garden | 1.71× | ||
| 16 | Dubai | Travel & Leisure | 1.63× | ||
| 17 | Drama movies | Movies & TV | 1.57× | ||
| 18 | Singing | Music & Radio | 1.51× | ||
| 19 | UEFA Champions League | Sports | 1.51× | ||
| 20 | Shopping malls | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.37× | |
| Convenience Orientation | PREMIUM | 1.94× | |
| DIY Mentality | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.57× | |
| Pet Ownership | JOY | 0.63× | |
| Extroversion | THRILL | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Pilgrim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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