A data profile of the people who buy, follow and care about Singing in India — modelled from more than twelve digital signal sources. Singing has an estimated audience of 11,990,615 people in India.
The average Singing fan in India is 32.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Bhojpuri language, Bihari languages, Pilgrim, with strongest over-indexing on Bhojpuri language (1.53× the country average).
Demographically, the Singing audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Social Media Usage, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Singing fan in India is more male, around 32.7 years old, with strong Social Media Usage tendencies and a notable affinity for Bhojpuri language.
The key figures that characterise the Singing profile in India.
24.5% are female, 75.5% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 24.5% |
| Male | 75.5% |
| Average age | 32.7 |
| Estimated audience size | 11,990,615 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Singing audience comes from India.
| Country | Share |
|---|---|
| United States | 18.0% |
| India | 5.9% |
| China | 5.2% |
Where the Singing audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Chhattisgarh | ~100K | 1.59× | |
| 02 | Bihar | ~300K | 1.42× | |
| 03 | Assam | ~200K | 1.35× | |
| 04 | Arunachal Pradesh | ~9K | 1.26× | |
| 05 | Rajasthan | ~300K | 1.16× | |
| 06 | Nagaland | ~10K | 1.15× | |
| 07 | Tripura | ~20K | 1.14× | |
| 08 | Gujarat | ~400K | 1.11× | |
| 09 | Madhya Pradesh | ~300K | 1.10× | |
| 10 | Jharkhand | ~100K | 1.10× | |
| 11 | West Bengal | ~400K | 1.01× | |
| 12 | Goa | ~10K | 0.98× | |
| 13 | Maharashtra | ~600K | 0.97× | |
| 14 | Andhra Pradesh | ~100K | 0.94× | |
| 15 | Uttar Pradesh | ~500K | 0.93× | |
| 16 | Telangana | ~200K | 0.93× | |
| 17 | Punjab (region) | ~100K | 0.91× | |
| 18 | Manipur | ~10K | 0.90× | |
| 19 | Meghalaya | ~10K | 0.90× | |
| 20 | Sikkim | ~5K | 0.90× | |
| 21 | Karnataka | ~300K | 0.89× | |
| 22 | Uttarakhand | ~50K | 0.89× | |
| 23 | Himachal Pradesh | ~40K | 0.89× | |
| 24 | Tamil Nadu | ~200K | 0.87× | |
| 25 | Odisha | ~100K | 0.86× | |
| 26 | Haryana | ~100K | 0.85× | |
| 27 | Mizoram | ~7K | 0.82× | |
| 28 | Kerala | ~100K | 0.69× | |
| 29 | Jammu and Kashmir | ~40K | 0.68× |
The strongest cross-interests of the Singing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bihari languages | Politics & Society | 2.72× | ||
| 02 | Videophone | Technology & Electronics | 2.02× | ||
| 03 | Bhojpuri cinema | Movies & TV | 1.87× | ||
| 04 | Begusarai | Travel & Leisure | 1.87× | ||
| 05 | Siwan, Bihar | Travel & Leisure | 1.84× | ||
| 06 | Sneha (actress) | Movies & TV | 1.75× | ||
| 07 | Religious music | Music & Radio | 1.73× | ||
| 08 | Prime Minister of Bangladesh | Politics & Society | 1.72× | ||
| 09 | Neha (actress) | Movies & TV | 1.71× | ||
| 10 | Sheikh Hasina | Politics & Society | 1.69× | ||
| 11 | Corruption awareness | Politics & Society | 1.66× | ||
| 12 | Trending Videos | Internet & Social Media | 1.65× | ||
| 13 | Chaupal, Himachal Pradesh | Travel & Leisure | 1.63× | ||
| 14 | Kavita Krishnamurthy | Music & Radio | 1.61× | ||
| 15 | Graphics software | Technology & Electronics | 1.60× | ||
| 16 | Shimla district | Travel & Leisure | 1.58× | ||
| 17 | Bhojpuri language | Politics & Society | 1.53× | ||
| 18 | Karaoke | Music & Radio | 1.53× | ||
| 19 | Pilgrim | Fashion & Accessoires | 1.51× | ||
| 20 | Avneet Kaur | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.74× | |
| Spirituality | BALANCE | 0.71× | |
| Family Orientation | CONSERVATISM | 0.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.38× | |
| Design Affinity | PREMIUM | 0.43× | |
| Luxury Orientation | PREMIUM | 0.44× |
Singing has an estimated audience of 11,990,615 people in India, concentrated in Maharashtra and Uttar Pradesh.
24.5% of Singing fans are female, 75.5% are male, with an average age of 32.7 years.
Singing fans show strongest brand affinity for Bhojpuri language (1.53×), Bihari languages (2.72×), and Pilgrim (1.51×) over the country average.
Singing fans in India are most concentrated in Maharashtra (reach ~600K), Uttar Pradesh (reach ~500K), and West Bengal (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Singing itself, the audience over-indexes on Bihari languages (2.72×), Pilgrim (1.51×), Chaupal, Himachal Pradesh (1.63×), and Bhojpuri cinema (1.87×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Singing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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