Singing Audience in Germany
Singing has an estimated audience of 5,232,070 people in Germany. 52.7% are female, 47.3% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Livemusic, Self-awareness, Underground hip hop, Musical instrument.
The average Singing fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Livemusic, Self-awareness, with strongest over-indexing on Tagesschau (1.65× the country average). Demographically, the Singing audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Singing fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 40.0 |
| Estimated audience size | 5,232,070 |
Audience persona
The typical Singing fan in Germany is balanced, around 40.0 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,229,914 | 1.07× |
| Bayern | 1,102,686 | 1.31× |
| Baden-Württemberg | 861,537 | 1.21× |
| Hessen | 523,874 | 1.31× |
| Niedersachsen | 477,664 | 0.94× |
| Berlin | 296,671 | 1.27× |
| Rheinland-Pfalz | 283,970 | 1.08× |
| Sachsen | 241,430 | 0.94× |
| Schleswig-Holstein | 176,789 | 0.94× |
| Brandenburg | 142,824 | 0.88× |
| Hamburg | 124,847 | 1.06× |
| Thüringen | 101,212 | 0.76× |
| Sachsen-Anhalt | 92,202 | 0.68× |
| Mecklenburg-Vorpommern | 71,538 | 0.72× |
| Saarland | 53,902 | 0.84× |
| Bremen | 44,431 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.65× | Movies & TV |
| Livemusic | 2.07× | Music & Radio |
| Self-awareness | 1.63× | Health |
| Underground hip hop | 2.32× | Music & Radio |
| Musical instrument | 1.5× | Music & Radio |
| Acoustic guitar | 2.3× | Music & Radio |
| Guitar | 1.71× | Music & Radio |
| KPop Demon Hunters | 1.69× | Movies & TV |
| Acting | 1.53× | Business & Career |
| Millie Bobby Brown | 1.84× | Movies & TV |
| Peacemaker | 1.5× | Movies & TV |
| Infant clothing | 1.66× | Kids & Family |
| Shelter Dogs | 2.06× | Pets & Animals |
| Rhianna (singer) | 2.81× | Music & Radio |
| Alternative hip hop | 1.68× | Music & Radio |
| Gift shop | 1.52× | Home & Garden |
| Independent music | 3.04× | Music & Radio |
| DIY & Craft Ideas | 2.07× | Home & Garden |
| Modeling agency | 1.94× | Fashion & Accessoires |
| Gospel music | 1.72× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.18 |
| Indulgence | JOY | 1.17 |
| Sports Activity | POWER | 1.16 |
| Tradition | CONSERVATISM | 1.09 |
| Sustainability | BALANCE | 1.04 |
| Extroversion | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| India | 5.9% |
| China | 5.2% |
See Singing audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Singing have in Germany?
Singing has an estimated audience of 5,232,070 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Singing fans?
52.7% of Singing fans are female, 47.3% are male, with an average age of 40.0 years.
Which brands do Singing fans like most?
Singing fans show strongest brand affinity for Tagesschau (1.65×), Livemusic (2.07×), and Self-awareness (1.63×) over the country average.
Where do Singing fans live in Germany?
Singing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,229,914), Bayern (reach 1,102,686), and Baden-Württemberg (reach 861,537). These three regions account for the largest share of the active audience.
What other brands do Singing fans also like?
Beyond Singing itself, the audience over-indexes on Livemusic (2.07×), Self-awareness (1.63×), Underground hip hop (2.32×), and Musical instrument (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Singing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.