Rascasse Audience Intelligence

Singing Audience in Germany

A data profile of the people who buy, follow and care about Singing in Germany — modelled from more than twelve digital signal sources. Singing has an estimated audience of 5,232,070 people in Germany.

#618among Topic in Germany#60in Music & Radio

The average Singing fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Livemusic, Self-awareness, with strongest over-indexing on Tagesschau (1.65× the country average).

Demographically, the Singing audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Singing fan in Germany is balanced, around 40.0 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Singing profile in Germany.

Audience size
5.2M
in Germany
Gender
52.7%♀
47.3% male
Age
40.0
average years
Country rank
#992
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Singing fans

52.7% are female, 47.3% are male, average age 40.0.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Singing audience in Germany
MetricValue
Female52.7%
Male47.3%
Average age40.0
Estimated audience size5,232,070
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Singing audience in Germany
Age bracketShare%
16-1920%
20-2917%
30-3919%
40-4923%
50+22%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Singing audience comes from Germany.

Worldwide audience distribution share by country for Singing
CountryShare
United States18.0%
India5.9%
China5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Singing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Singing fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1M1.26×
02Hessen~500K1.25×
03Berlin~300K1.23×
04Baden-Württemberg~800K1.17×
05Rheinland-Pfalz~300K1.08×
06Nordrhein-Westfalen~1M1.03×
07Hamburg~100K1.03×
08Bremen~50K1.02×
09Saarland~60K0.97×
10Niedersachsen~500K0.94×
11Schleswig-Holstein~200K0.94×
12Sachsen~200K0.91×
13Brandenburg~100K0.91×
14Thüringen~100K0.85×
15Mecklenburg-Vorpommern~80K0.81×
16Sachsen-Anhalt~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Singing, Germany
0.79×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Singing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Singing audience
#·InterestCategoryAffinity×
01Independent musicMusic & Radio3.04×
02Rhianna (singer)Music & Radio2.81×
03Underground hip hopMusic & Radio2.32×
04Acoustic guitarMusic & Radio2.30×
05LivemusicMusic & Radio2.07×
06DIY & Craft IdeasHome & Garden2.07×
07Shelter DogsPets & Animals2.06×
08Modeling agencyFashion & Accessoires1.94×
09Millie Bobby BrownMovies & TV1.84×
10Gospel musicMusic & Radio1.72×
11GuitarMusic & Radio1.71×
12KPop Demon HuntersMovies & TV1.69×
13Alternative hip hopMusic & Radio1.68×
14Infant clothingKids & Family1.66×
15TagesschauMovies & TV1.65×
16Self-awarenessHealth1.63×
17ActingBusiness & Career1.53×
18Gift shopHome & Garden1.52×
19Musical instrumentMusic & Radio1.50×
20PeacemakerMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Singing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Singing audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.12×
TraditionCONSERVATISM1.11×
MindfulnessBALANCE1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Singing audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.80×
Risk AppetiteTHRILL0.81×
Career OrientationPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Singing have in Germany?

Singing has an estimated audience of 5,232,070 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Singing fans?

52.7% of Singing fans are female, 47.3% are male, with an average age of 40.0 years.

03

Which brands do Singing fans like most?

Singing fans show strongest brand affinity for Tagesschau (1.65×), Livemusic (2.07×), and Self-awareness (1.63×) over the country average.

04

Where do Singing fans live in Germany?

Singing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Singing fans also like?

Beyond Singing itself, the audience over-indexes on Livemusic (2.07×), Self-awareness (1.63×), Underground hip hop (2.32×), and Musical instrument (1.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Singing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Singing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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