A data profile of the people who buy, follow and care about Singing in Spain — modelled from more than twelve digital signal sources. Singing has an estimated audience of 3,964,694 people in Spain.
The average Singing fan in Spain is 44.6 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Self care, Home construction, Thomann, with strongest over-indexing on Self care (1.57× the country average).
Demographically, the Singing audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Singing fan in Spain is balanced, around 44.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Self care.
The key figures that characterise the Singing profile in Spain.
54.9% are female, 45.1% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 44.6 |
| Estimated audience size | 3,964,694 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Singing audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.0% |
| India | 5.9% |
| China | 5.2% |
Where the Singing audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Principality of Asturias | ~100K | 1.42× | |
| 02 | Canary Islands | ~200K | 1.18× | |
| 03 | Comunidad Valenciana | ~500K | 1.14× | |
| 04 | Catalonia | ~800K | 1.11× | |
| 05 | Galicia | ~200K | 1.04× | |
| 06 | Castile and León | ~200K | 1.02× | |
| 07 | Balearic Islands | ~100K | 1.02× | |
| 08 | Aragon | ~100K | 1.01× | |
| 09 | Community of Madrid | ~700K | 0.99× | |
| 10 | Basque Autonomous Country | ~100K | 0.97× | |
| 11 | Region of Murcia | ~100K | 0.95× | |
| 12 | La Rioja | ~20K | 0.95× | |
| 13 | Castilla-La Mancha | ~200K | 0.93× | |
| 14 | Navarre | ~50K | 0.92× | |
| 15 | Andalusia | ~700K | 0.89× | |
| 16 | Extremadura | ~80K | 0.89× | |
| 17 | Cantabria | ~40K | 0.89× |
The strongest cross-interests of the Singing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thomann | Shopping | 2.29× | ||
| 02 | Malú | Music & Radio | 2.10× | ||
| 03 | Anime & Cosplay | Fashion & Accessoires | 2.07× | ||
| 04 | Makeup &hair | Beauty & Wellness | 1.90× | ||
| 05 | Marriage proposal | Kids & Family | 1.76× | ||
| 06 | Gay Love | Politics & Society | 1.75× | ||
| 07 | Music education | Music & Radio | 1.75× | ||
| 08 | Home construction | Home & Garden | 1.64× | ||
| 09 | Independent music | Music & Radio | 1.64× | ||
| 10 | Queen Letizia of Spain | Politics & Society | 1.63× | ||
| 11 | Demi Moore | Movies & TV | 1.63× | ||
| 12 | forex trader | Business & Career | 1.59× | ||
| 13 | Love & Sex | Kids & Family | 1.58× | ||
| 14 | Beauty Makeup | Beauty & Wellness | 1.58× | ||
| 15 | Self care | Health | 1.57× | ||
| 16 | Manicure & Pedicure | Beauty & Wellness | 1.57× | ||
| 17 | Acoustic guitar | Music & Radio | 1.56× | ||
| 18 | Wedding planning | Kids & Family | 1.54× | ||
| 19 | Self-confidence | Health | 1.52× | ||
| 20 | Vocal music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.08× | |
| Design Affinity | PREMIUM | 1.06× | |
| Individualism | JOY | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.71× | |
| Risk Appetite | THRILL | 0.72× | |
| Patriotism | CONSERVATISM | 0.72× |
Singing has an estimated audience of 3,964,694 people in Spain, concentrated in Catalonia and Andalusia.
54.9% of Singing fans are female, 45.1% are male, with an average age of 44.6 years.
Singing fans show strongest brand affinity for Self care (1.57×), Home construction (1.64×), and Thomann (2.29×) over the country average.
Singing fans in Spain are most concentrated in Catalonia (reach ~800K), Andalusia (reach ~700K), and Community of Madrid (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Singing itself, the audience over-indexes on Home construction (1.64×), Thomann (2.29×), Acoustic guitar (1.56×), and Queen Letizia of Spain (1.63×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Singing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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