A data profile of the people who buy, follow and care about Singing in Italy — modelled from more than twelve digital signal sources. Singing has an estimated audience of 8,432,275 people in Italy.
The average Singing fan in Italy is 42.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Sal da Vinci, NapoliToday, Nursing home care, with strongest over-indexing on Sal da Vinci (1.53× the country average).
Demographically, the Singing audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Tradition, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 20 regions tracked by Rascasse.
The typical Singing fan in Italy is balanced, around 42.8 years old, with strong Tradition tendencies and a notable affinity for Sal da Vinci.
The key figures that characterise the Singing profile in Italy.
52.0% are female, 48.0% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 42.8 |
| Estimated audience size | 8,432,275 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Singing audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.0% |
| India | 5.9% |
| China | 5.2% |
Where the Singing audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piedmont | ~800K | 1.21× | |
| 02 | Lombardy | ~2M | 1.20× | |
| 03 | Campania | ~1M | 1.17× | |
| 04 | Lazio | ~1M | 1.16× | |
| 05 | Sicilia | ~800K | 1.15× | |
| 06 | Veneto | ~800K | 1.14× | |
| 07 | Tuscany | ~600K | 1.10× | |
| 08 | Puglia | ~600K | 1.07× | |
| 09 | Emilia-Romagna | ~700K | 1.05× | |
| 10 | Sardinia | ~200K | 1.04× | |
| 11 | Friuli-Venezia Giulia | ~200K | 1.04× | |
| 12 | Trentino-Alto Adige/Südtirol | ~200K | 0.96× | |
| 13 | Liguria | ~200K | 0.94× | |
| 14 | Calabria | ~200K | 0.93× | |
| 15 | Abruzzo | ~200K | 0.93× | |
| 16 | Basilicata | ~70K | 0.92× | |
| 17 | Marche | ~200K | 0.91× | |
| 18 | Umbria | ~100K | 0.89× | |
| 19 | Molise | ~30K | 0.87× | |
| 20 | Aosta Valley | ~20K | 0.87× |
The strongest cross-interests of the Singing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Angel Love | Literature | 1.79× | ||
| 02 | Nursing home care | Kids & Family | 1.61× | ||
| 03 | Name day | Kids & Family | 1.61× | ||
| 04 | NapoliToday | News | 1.59× | ||
| 05 | Music of the Heart | Movies & TV | 1.59× | ||
| 06 | John Tempesta | Music & Radio | 1.55× | ||
| 07 | Sal da Vinci | Movies & TV | 1.53× | ||
| 08 | Jeggings | Fashion & Accessoires | 1.52× | ||
| 09 | Charismatic Movement | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.95× | |
| Creativity | OPEN | 0.88× | |
| Need for Security | CONSERVATISM | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.61× | |
| Early Adopter Mentality | POWER | 0.68× | |
| Individualism | JOY | 0.69× |
Singing has an estimated audience of 8,432,275 people in Italy, concentrated in Lombardy and Lazio.
52.0% of Singing fans are female, 48.0% are male, with an average age of 42.8 years.
Singing fans show strongest brand affinity for Sal da Vinci (1.53×), NapoliToday (1.59×), and Nursing home care (1.61×) over the country average.
Singing fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Singing itself, the audience over-indexes on NapoliToday (1.59×), Nursing home care (1.61×), Charismatic Movement (1.51×), and Jeggings (1.52×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Singing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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