Singing Audience in United States

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Singing has an estimated audience of 36,528,152 people in United States. 53.7% are female, 46.3% are male, average age 40.4. Top regions: Texas, California, Florida. Top brand affinities: Self-love, Acoustic guitar, Music school, Songwriter, Ariana Grande.

The average Singing fan in United States is 40.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Self-love, Acoustic guitar, Music school, with strongest over-indexing on Self-love (1.72× the country average). Demographically, the Singing audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Singing fans

Demographic split for Singing audience in United States
MetricValue
Female53.7%
Male46.3%
Average age40.4
Estimated audience size36,528,152

Audience persona

The typical Singing fan in United States is balanced, around 40.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Self-love.

Top regions in United States

Top regions ranked by reach for Singing in United States
RegionReachAffinity
Texas2,571,5560.82×
California2,533,7160.63×
Florida2,280,5990.92×
New York1,576,4620.77×
Pennsylvania1,521,5421.24×
Ohio1,481,2301.32×
North Carolina1,160,7691.06×
Illinois1,116,7820.92×
Tennessee1,095,0771.49×
Michigan1,090,7951.14×
Georgia1,004,7470.89×
Indiana898,9061.35×
Missouri853,6381.45×
Arizona796,9481.07×
Virginia760,7160.85×
New Jersey748,7790.81×
South Carolina690,2401.26×
Alabama679,3891.33×
Wisconsin632,2541.15×
Kentucky620,6251.36×
Washington576,6340.79×
Oklahoma549,7371.36×
Massachusetts507,3170.7×
Louisiana478,9851.02×
Maryland469,2260.75×
Minnesota466,3550.89×
Colorado462,5780.8×
Arkansas387,1861.29×
Kansas366,9061.27×
Oregon364,9140.87×
Nevada356,4411.01×
Iowa345,7291.15×
Mississippi337,3551.12×
Connecticut280,5840.77×
Utah265,0580.81×
West Virginia239,1441.41×
Idaho198,6061.08×
Nebraska197,1561.08×
New Mexico187,3261.02×
New Hampshire146,5051.02×
Maine139,9401.07×
Montana109,5681.08×
Delaware90,3880.9×
Hawaii88,6760.56×
Rhode Island86,3020.74×
South Dakota84,9751.01×
North Dakota74,6040.99×
Wyoming54,2301×
Vermont46,2690.72×
Alaska43,7480.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Singing audience
BrandAffinityCategory
Self-love1.72×Health
Acoustic guitar1.76×Music & Radio
Music school2×Music & Radio
Songwriter1.8×Music & Radio
Ariana Grande1.61×Music & Radio
Millie Bobby Brown1.61×Movies & TV
Independent music1.95×Music & Radio
Roblox1.86×Games
Composer1.81×Music & Radio
Human voice2.08×Health
Vocal music1.75×Music & Radio
Rhianna (singer)1.9×Music & Radio
Musical composition1.55×Music & Radio
Minecraft1.61×Games
Harmonica1.65×Music & Radio
Guitarist1.9×Music & Radio
Sewing machine1.68×Home & Garden
Caroline Kennedy1.98×Politics & Society
Cynthia Erivo1.57×Movies & TV
Tom Selleck1.91×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Singing audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.26
Social Media UsageJOY1.07
ExtroversionTHRILL1
Price SensitivityPREMIUM1
Pet OwnershipJOY0.97
MindfulnessBALANCE0.95

Worldwide distribution

Worldwide audience distribution share by country for Singing
CountryShare
United States18.0%
India5.9%
China5.2%

See Singing audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Singing have in United States?

Singing has an estimated audience of 36,528,152 people in United States, concentrated in Texas and California.

What is the gender split and age of Singing fans?

53.7% of Singing fans are female, 46.3% are male, with an average age of 40.4 years.

Which brands do Singing fans like most?

Singing fans show strongest brand affinity for Self-love (1.72×), Acoustic guitar (1.76×), and Music school (2×) over the country average.

Where do Singing fans live in United States?

Singing fans in United States are most concentrated in Texas (reach 2,571,556), California (reach 2,533,716), and Florida (reach 2,280,599). These three regions account for the largest share of the active audience.

What other brands do Singing fans also like?

Beyond Singing itself, the audience over-indexes on Acoustic guitar (1.76×), Music school (2×), Songwriter (1.8×), and Ariana Grande (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Singing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.