Rascasse Audience Intelligence

Singing Audience in United States

A data profile of the people who buy, follow and care about Singing in United States — modelled from more than twelve digital signal sources. Singing has an estimated audience of 36,528,152 people in United States.

#474among Topic in United States#40in Music & Radio

The average Singing fan in United States is 40.4 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Self-love, Acoustic guitar, Music school, with strongest over-indexing on Self-love (1.72× the country average).

Demographically, the Singing audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Creativity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Singing fan in United States is balanced, around 40.4 years old, with strong Creativity tendencies and a notable affinity for Self-love.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Singing profile in United States.

Audience size
36.5M
in United States
Gender
53.7%♀
46.3% male
Age
40.4
average years
Country rank
#664
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Singing fans

53.7% are female, 46.3% are male, average age 40.4.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Singing audience in United States
MetricValue
Female53.7%
Male46.3%
Average age40.4
Estimated audience size36,528,152
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Singing audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3917%
40-4920%
50+26%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Singing audience comes from United States.

Worldwide audience distribution share by country for Singing
CountryShare
United States18.0%
India5.9%
China5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Singing audience in United States is strongest.

Fig. 05

Top regions by affinity

Singing fans by region: top regions in United States
#RegionReachAffinity×
01New York~3.5M1.74×
02West Virginia~200K1.39×
03Alabama~700K1.35×
04Tennessee~1M1.34×
05Missouri~800K1.32×
06Kentucky~600K1.28×
07Oklahoma~500K1.27×
08Arkansas~400K1.26×
09Indiana~800K1.24×
10Ohio~1.5M1.20×
11Pennsylvania~1.5M1.19×
12South Carolina~600K1.18×
13Kansas~300K1.18×
14Mississippi~400K1.17×
15Louisiana~500K1.10×
16Arizona~800K1.09×
17Wisconsin~600K1.09×
18Michigan~1M1.08×
19Iowa~300K1.08×
20Nebraska~200K1.07×
21Idaho~200K1.07×
22Maine~100K1.05×
23Montana~100K1.05×
24South Dakota~90K1.05×
25North Dakota~80K1.04×
26North Carolina~1M1.00×
27New Mexico~200K1.00×
28New Hampshire~100K1.00×
29Wyoming~50K0.99×
30Delaware~100K0.98×
31Nevada~300K0.97×
32New Jersey~900K0.94×
33Texas~3M0.91×
34Illinois~1M0.91×
35Georgia~1M0.90×
36Utah~300K0.90×
37Minnesota~500K0.88×
38Florida~2M0.87×
39Virginia~800K0.86×
40Oregon~400K0.86×
41Connecticut~300K0.82×
42Rhode Island~90K0.80×
43Washington~600K0.79×
44Colorado~500K0.79×
45California~3M0.77×
46Maryland~500K0.77×
47Massachusetts~500K0.76×
48Alaska~60K0.75×
49Hawaii~100K0.72×
50Washington, District of Columbia~60K0.50×
Fig. 06

Affinity by region

Affinity by region — Singing, United States
0.50×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Singing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Singing audience
#·InterestCategoryAffinity×
01Human voiceHealth2.08×
02Music schoolMusic & Radio2.00×
03Caroline KennedyPolitics & Society1.98×
04Independent musicMusic & Radio1.95×
05Tom SelleckMovies & TV1.91×
06Rhianna (singer)Music & Radio1.90×
07GuitaristMusic & Radio1.90×
08RobloxGames1.86×
09ComposerMusic & Radio1.81×
10SongwriterMusic & Radio1.80×
11Acoustic guitarMusic & Radio1.76×
12Vocal musicMusic & Radio1.75×
13Self-loveHealth1.72×
14Sewing machineHome & Garden1.68×
15HarmonicaMusic & Radio1.65×
16natural hairBeauty & Wellness1.65×
17Ariana GrandeMusic & Radio1.61×
18Millie Bobby BrownMovies & TV1.61×
19MinecraftGames1.61×
20Musical compositionMusic & Radio1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Singing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Singing audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.01×
Pet OwnershipJOY1.01×
Family OrientationCONSERVATISM1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Singing audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
Quality AwarenessPREMIUM0.75×
Luxury OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Singing have in United States?

Singing has an estimated audience of 36,528,152 people in United States, concentrated in New York and California.

02

What is the gender split and age of Singing fans?

53.7% of Singing fans are female, 46.3% are male, with an average age of 40.4 years.

03

Which brands do Singing fans like most?

Singing fans show strongest brand affinity for Self-love (1.72×), Acoustic guitar (1.76×), and Music school (2×) over the country average.

04

Where do Singing fans live in United States?

Singing fans in United States are most concentrated in New York (reach ~3.5M), California (reach ~3M), and Texas (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Singing fans also like?

Beyond Singing itself, the audience over-indexes on Acoustic guitar (1.76×), Music school (2×), Ariana Grande (1.61×), and Songwriter (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Singing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Singing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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