natural hair Audience in United States
natural hair has an estimated audience of 8,840,403 people in United States. 69.4% are female, 30.6% are male, average age 28.5. Top brand affinities: Dakota Johnson, Hair Extensions, Autism Awareness, Diabetes mellitus awareness, Toyota Supra.
Top brand affinities include Dakota Johnson, Hair Extensions, Autism Awareness, with strongest over-indexing on Dakota Johnson (19.41× the country average). Demographically, the natural hair audience skews more female with an average age of 28.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle
Demographics of natural hair fans
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 28.5 |
| Estimated audience size | 8,840,403 |
Audience persona
The typical natural hair fan in United States is more female, around 28.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dakota Johnson.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dakota Johnson | 19.41× | Movies & TV |
| Hair Extensions | 9.62× | Beauty & Wellness |
| Autism Awareness | 9.83× | Health |
| Diabetes mellitus awareness | 6.39× | Health |
| Toyota Supra | 13.78× | Cars & Mobility |
| Cardi B | 7.58× | Music & Radio |
| Google Maps | 3.47× | Internet & Social Media |
| Afro-textured hair | 8.97× | Beauty & Wellness |
| Indeed.com | 3.43× | Business & Career |
| Natural skin care | 5.2× | Beauty & Wellness |
| Makeup Tutorials | 5.07× | Beauty & Wellness |
| Hair conditioner | 4.6× | Beauty & Wellness |
| Streetwear | 3.43× | Fashion & Accessoires |
| Dungeons & Dragons | 7.38× | Games |
| Nike | 3.3× | Fashion & Accessoires |
| Personal care | 2.88× | Health |
| Designer clothing | 4.38× | Fashion & Accessoires |
| Singer-songwriter | 2.58× | Music & Radio |
| Microblogging | 5.64× | Technology & Electronics |
| DuckDuckGo | 5.66× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.05 |
| Luxury Orientation | PREMIUM | 1.52 |
| Design Affinity | PREMIUM | 1.29 |
| Mindfulness | BALANCE | 1.28 |
| Early Adopter Mentality | POWER | 1.24 |
| Quality Awareness | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.3% |
| China | 5.4% |
| Brazil | 5.4% |
See natural hair audiences in other countries
More Hairstyle audiences in United States
- Curly Hair (26,350,592)
- Long hair (22,842,502)
- Trenza (2,242,431)
- Balayage (2,186,474)
- Perm (hairstyle) (1,763,617)
How to read this data
Audience size is the estimated number of people in United States who actively search for natural hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.