natural hair Audience in United States
natural hair has an estimated audience of 8,840,403 people in United States. 69.4% are female, 30.6% are male, average age 28.5. Top brand affinities: UK garage, Dog breed, Product design, Staycation, JDSU.
Top brand affinities include UK garage, Dog breed, Product design, with strongest over-indexing on UK garage (11.12× the country average). Demographically, the natural hair audience skews more female with an average age of 28.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle
Demographics of natural hair fans
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 28.5 |
| Estimated audience size | 8,840,403 |
Audience persona
The typical natural hair fan in United States is more female, around 28.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for UK garage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UK garage | 11.12× | Music & Radio |
| Dog breed | 2.28× | Pets & Animals |
| Product design | 3.53× | Business & Career |
| Staycation | 4.55× | Home & Garden |
| JDSU | 3.85× | Business & Career |
| Isometric exercise | 10.1× | Sports |
| Hamden, Connecticut | 19.41× | Travel & Leisure |
| Home equity | 2.02× | Home & Garden |
| Mathcore | 7.66× | Music & Radio |
| Whataburger | 1.6× | Food & Beverages |
| Fairy godmother | 6.59× | Literature |
| Stamp collecting | 4.19× | Home & Garden |
| Historic site | 3.09× | Arts & Culture |
| Commercial mortgage | 4.62× | Business & Career |
| 9NEWS (KUSA) | 3.47× | Movies & TV |
| Japanese domestic market | 3.17× | Politics & Society |
| Joshua Jackson | 2.96× | Movies & TV |
| Pro-Ject | 2.41× | Music & Radio |
| Governor of Michigan | 4.3× | Politics & Society |
| Overtone | 5.43× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.05 |
| Luxury Orientation | PREMIUM | 1.52 |
| Design Affinity | PREMIUM | 1.29 |
| Mindfulness | BALANCE | 1.28 |
| Early Adopter Mentality | POWER | 1.24 |
| Quality Awareness | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.3% |
| China | 5.4% |
| Brazil | 5.4% |
See natural hair audiences in other countries
More Hairstyle audiences in United States
- Curly Hair (26,350,592)
- Long hair (22,842,502)
- Trenza (2,242,431)
- Balayage (2,186,474)
- Perm (hairstyle) (1,763,617)
How to read this data
Audience size is the estimated number of people in United States who actively search for natural hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.