Balayage Audience in United States
Balayage has an estimated audience of 2,186,473 people in United States. 87.8% are female, 12.2% are male, average age 30.0. Top regions: California, Texas, Florida.
The average Balayage fan in United States is 30.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle
Demographics of Balayage fans
| Metric | Value |
|---|---|
| Female | 87.8% |
| Male | 12.2% |
| Average age | 30.0 |
| Estimated audience size | 2,186,473 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 310,628 | 1.29× |
| Texas | 279,146 | 1.49× |
| Florida | 178,453 | 1.21× |
| New York | 132,587 | 1.09× |
| Illinois | 78,367 | 1.08× |
| Pennsylvania | 74,373 | 1.01× |
| North Carolina | 68,700 | 1.04× |
| New Jersey | 63,035 | 1.13× |
| Georgia | 62,217 | 0.92× |
| Ohio | 60,736 | 0.9× |
| Washington | 57,423 | 1.31× |
| Virginia | 56,048 | 1.05× |
| Arizona | 52,164 | 1.17× |
| Michigan | 51,989 | 0.91× |
| Tennessee | 46,674 | 1.06× |
| Massachusetts | 46,452 | 1.08× |
| Colorado | 41,556 | 1.21× |
| Indiana | 36,763 | 0.92× |
| Maryland | 36,053 | 0.96× |
| Missouri | 33,097 | 0.94× |
| Minnesota | 32,312 | 1.03× |
| Wisconsin | 31,911 | 0.97× |
| South Carolina | 28,665 | 0.87× |
| Kentucky | 27,808 | 1.01× |
| Oregon | 27,537 | 1.1× |
| Alabama | 25,948 | 0.85× |
| Louisiana | 24,132 | 0.86× |
| Oklahoma | 23,783 | 0.98× |
| Nevada | 23,411 | 1.11× |
| Connecticut | 21,630 | 0.99× |
| Utah | 21,079 | 1.08× |
| Arkansas | 16,525 | 0.92× |
| Kansas | 16,324 | 0.95× |
| Iowa | 16,006 | 0.89× |
| Mississippi | 12,494 | 0.69× |
| Hawaii | 11,910 | 1.27× |
| New Mexico | 11,627 | 1.06× |
| Idaho | 11,451 | 1.04× |
| Nebraska | 9,771 | 0.89× |
| West Virginia | 9,561 | 0.94× |
| New Hampshire | 8,085 | 0.94× |
| Maine | 7,272 | 0.93× |
| Rhode Island | 6,262 | 0.9× |
| Montana | 5,813 | 0.96× |
| Washington, District of Columbia | 5,733 | 0.87× |
| Alaska | 5,609 | 1.2× |
| Delaware | 4,761 | 0.79× |
| South Dakota | 3,947 | 0.78× |
| North Dakota | 3,657 | 0.81× |
| Vermont | 3,091 | 0.81× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| Japan | 6.3% |
| Italy | 5.4% |
See Balayage audiences in other countries
More Hairstyle audiences in United States
- Curly Hair (26,350,592)
- Long hair (22,842,502)
- natural hair (8,840,403)
- Trenza (2,242,431)
- Perm (hairstyle) (1,763,617)
How to read this data
Audience size is the estimated number of people in United States who actively search for Balayage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.