Rascasse Audience Intelligence

Balayage Audience in Germany

A data profile of the people who buy, follow and care about Balayage in Germany — modelled from more than twelve digital signal sources. Balayage has an estimated audience of 423,987 people in Germany.

#4among Hairstyle in Germany#5111among Topic in Germany#204in Beauty & Wellness

The average Balayage fan in Germany is 29.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hair colorist, Blond, Human hair color, with strongest over-indexing on Hair colorist (31.7× the country average).

Demographically, the Balayage audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Balayage fan in Germany is more female, around 29.5 years old, with strong Extroversion tendencies and a notable affinity for Hair colorist.

Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Balayage profile in Germany.

Audience size
424K
in Germany
Gender
73.1%♀
26.9% male
Age
29.5
average years
Country rank
#13372
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Balayage fans

73.1% are female, 26.9% are male, average age 29.5.

Fig. 02

Gender split

73.1%
Female
26.9%
Male
Demographic split for Balayage audience in Germany
MetricValue
Female73.1%
Male26.9%
Average age29.5
Estimated audience size423,987
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Balayage audience in Germany
Age bracketShare%
16-1943%
20-2926%
30-3916%
40-4911%
50+3%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Balayage audience comes from Germany.

Worldwide audience distribution share by country for Balayage
CountryShare
United States27.0%
Japan6.3%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Balayage audience in Germany is strongest.

Fig. 05

Top regions by affinity

Balayage fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~70K1.22×
02Nordrhein-Westfalen~100K1.21×
03Hamburg~10K1.18×
04Niedersachsen~50K1.14×
05Bayern~80K1.12×
06Rheinland-Pfalz~20K1.10×
07Hessen~30K1.08×
08Saarland~5K1.03×
09Berlin~20K0.97×
10Bremen~3K0.96×
11Schleswig-Holstein~10K0.95×
12Sachsen~20K0.86×
13Brandenburg~10K0.84×
14Thüringen~9K0.79×
15Mecklenburg-Vorpommern~6K0.79×
16Sachsen-Anhalt~9K0.78×
Fig. 06

Affinity by region

Affinity by region — Balayage, Germany
0.78×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Balayage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Balayage audience
#·InterestCategoryAffinity×
01Hair keratinBeauty & Wellness38.38×
02ColoristArts & Culture37.18×
03BlondBeauty & Wellness32.15×
04Legally Blonde (musical)Music & Radio32.14×
05Hair coloristBeauty & Wellness31.70×
06Brown hairBeauty & Wellness30.45×
07Human hair colorBeauty & Wellness23.76×
08OlaplexBeauty & Wellness21.33×
09DotaMusic & Radio20.80×
10MineMusic & Radio19.45×
11Perm (hairstyle)Beauty & Wellness18.75×
12Red hairBeauty & Wellness16.40×
13PonytailFashion & Accessoires11.88×
14Hair coloringBeauty & Wellness10.50×
15Hair straighteningBeauty & Wellness7.87×
16HairbrushBeauty & Wellness6.68×
17Hair ironBeauty & Wellness5.62×
18Eyelash extensionsBeauty & Wellness5.09×
19Permanent makeupBeauty & Wellness4.01×
20EyelashBeauty & Wellness3.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Balayage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Balayage audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.70×
Design AffinityPREMIUM1.62×
IndividualismJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Balayage audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
Risk AppetiteTHRILL0.74×
Need for SecurityCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Balayage have in Germany?

Balayage has an estimated audience of 423,987 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Balayage fans?

73.1% of Balayage fans are female, 26.9% are male, with an average age of 29.5 years.

03

Which brands do Balayage fans like most?

Balayage fans show strongest brand affinity for Hair colorist (31.7×), Blond (32.15×), and Human hair color (23.76×) over the country average.

04

Where do Balayage fans live in Germany?

Balayage fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Balayage fans also like?

Beyond Balayage itself, the audience over-indexes on Blond (32.15×), Human hair color (23.76×), Hair coloring (10.5×), and Colorist (37.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Balayage audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Balayage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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