Balayage Audience in Germany

Demographics of Balayage fans

Audience persona

The typical Balayage fan in Germany is more female, around 29.5 years old, with strong Design Affinity tendencies and a notable affinity for Hair colorist.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Balayage audiences in other countries

• Balayage — United States
• Balayage — United Kingdom
• Balayage — France
• Balayage — Italy
• Balayage — Spain
• Balayage — Brazil
• Balayage — Japan
• Balayage — South Korea
• Balayage — India

More Hairstyle audiences in Germany

• Long hair (3,773,367)
• Curly Hair (2,751,914)
• natural hair (673,371)
• Perm (hairstyle) (308,586)
• Bun (hairstyle) (79,641)

Frequently asked questions

How many fans does Balayage have in Germany?

Balayage has an estimated audience of 423,987 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Balayage fans?

73.1% of Balayage fans are female, 26.9% are male, with an average age of 29.5 years.

Which brands do Balayage fans like most?

Balayage fans show strongest brand affinity for Hair colorist (31.7×), Blond (32.15×), and Human hair color (23.76×) over the country average.

Where do Balayage fans live in Germany?

Balayage fans in Germany are most concentrated in Nordrhein-Westfalen (reach 115,435), Bayern (reach 77,922), and Baden-Württemberg (reach 71,389). These three regions account for the largest share of the active audience.

What other brands do Balayage fans also like?

Beyond Balayage itself, the audience over-indexes on Blond (32.15×), Human hair color (23.76×), Hair coloring (10.5×), and Colorist (37.18×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Balayage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.