Rascasse Audience Intelligence

Colorist Audience in Germany

A data profile of the people who buy, follow and care about Colorist in Germany — modelled from more than twelve digital signal sources. Colorist has an estimated audience of 255,718 people in Germany.

#6659among Topic in Germany#222in Arts & Culture

The average Colorist fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include State school, Balayage, Sugaring, with strongest over-indexing on State school (61.9× the country average).

Demographically, the Colorist audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Quality Awareness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Colorist fan in Germany is more female, around 35.1 years old, with strong Quality Awareness tendencies and a notable affinity for State school.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Colorist profile in Germany.

Audience size
256K
in Germany
Gender
77.0%♀
23.0% male
Age
35.1
average years
Country rank
#19370
Topic in Germany
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Colorist fans

77.0% are female, 23.0% are male, average age 35.1.

Fig. 02

Gender split

77.0%
Female
23.0%
Male
Demographic split for Colorist audience in Germany
MetricValue
Female77.0%
Male23.0%
Average age35.1
Estimated audience size255,718
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Colorist audience in Germany
Age bracketShare%
16-1925%
20-2923%
30-3925%
40-4919%
50+8%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Colorist audience comes from Germany.

Worldwide audience distribution share by country for Colorist
CountryShare
United States31.0%
Japan7.1%
Italy6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Colorist audience in Germany is strongest.

Fig. 05

Top regions by affinity

Colorist fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~10K1.24×
02Bremen~2K1.11×
03Saarland~3K1.02×
04Hessen~20K1.01×
05Hamburg~6K1.00×
06Sachsen-Anhalt~7K0.99×
07Thüringen~6K0.99×
08Mecklenburg-Vorpommern~5K0.99×
09Brandenburg~8K0.98×
10Rheinland-Pfalz~10K0.97×
11Sachsen~10K0.95×
12Schleswig-Holstein~9K0.95×
13Baden-Württemberg~30K0.94×
14Nordrhein-Westfalen~50K0.93×
15Niedersachsen~20K0.91×
16Bayern~40K0.89×
Fig. 06

Affinity by region

Affinity by region — Colorist, Germany
0.89×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Colorist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Colorist audience
#·InterestCategoryAffinity×
01SugaringBeauty & Wellness67.35×
02State schoolKids & Family61.90×
03Fan fictionLiterature60.29×
04BalayageBeauty & Wellness37.18×
05Cervical vertebraeHealth36.46×
06Online pharmacyHealth31.08×
07Shaving creamBeauty & Wellness25.68×
08David LynchMovies & TV20.00×
09Vincent D'OnofrioMovies & TV20.00×
10The DepartedMovies & TV20.00×
11ChandelierHome & Garden18.74×
12Hair (musical)Music & Radio17.17×
13Whoopi GoldbergMovies & TV14.71×
14Jack NicholsonMovies & TV13.41×
15DeviantArtInternet & Social Media11.04×
16Isabel MarantFashion & Accessoires10.52×
17Maite KellyMusic & Radio9.76×
18Love & SexKids & Family9.32×
19Robert De NiroMovies & TV8.60×
20Face powderBeauty & Wellness7.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Colorist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Colorist audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.68×
SustainabilityBALANCE1.55×
Career OrientationPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Colorist audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.78×
PatriotismCONSERVATISM0.84×
Sports ActivityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Colorist have in Germany?

Colorist has an estimated audience of 255,718 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Colorist fans?

77.0% of Colorist fans are female, 23.0% are male, with an average age of 35.1 years.

03

Which brands do Colorist fans like most?

Colorist fans show strongest brand affinity for State school (61.9×), Balayage (37.18×), and Sugaring (67.35×) over the country average.

04

Where do Colorist fans live in Germany?

Colorist fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Colorist fans also like?

Beyond Colorist itself, the audience over-indexes on Balayage (37.18×), Sugaring (67.35×), DeviantArt (11.04×), and Love & Sex (9.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See Colorist audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Colorist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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