Face powder Audience in Germany
Face powder has an estimated audience of 3,091,598 people in Germany. 82.5% are female, 17.5% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: CC cream, BB cream, Concealer, Eyebrow, Eyelash extensions.
The average Face powder fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include CC cream, BB cream, Concealer, with strongest over-indexing on CC cream (72.31× the country average). Demographically, the Face powder audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Face powder fans
| Metric | Value |
|---|---|
| Female | 82.5% |
| Male | 17.5% |
| Average age | 35.9 |
| Estimated audience size | 3,091,598 |
Audience persona
The typical Face powder fan in Germany is more female, around 35.9 years old, with strong Creativity tendencies and a notable affinity for CC cream.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 830,510 | 1.23× |
| Baden-Württemberg | 495,472 | 1.17× |
| Bayern | 481,382 | 0.97× |
| Niedersachsen | 327,058 | 1.09× |
| Hessen | 235,237 | 1× |
| Rheinland-Pfalz | 160,153 | 1.03× |
| Berlin | 147,007 | 1.06× |
| Sachsen | 134,585 | 0.89× |
| Schleswig-Holstein | 97,128 | 0.87× |
| Brandenburg | 91,414 | 0.95× |
| Sachsen-Anhalt | 79,929 | 1× |
| Thüringen | 71,119 | 0.9× |
| Hamburg | 66,516 | 0.95× |
| Mecklenburg-Vorpommern | 48,545 | 0.82× |
| Saarland | 39,293 | 1.03× |
| Bremen | 26,914 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CC cream | 72.31× | Beauty & Wellness |
| BB cream | 54.17× | Beauty & Wellness |
| Concealer | 24.63× | Beauty & Wellness |
| Eyebrow | 16.82× | Beauty & Wellness |
| Eyelash extensions | 15.94× | Beauty & Wellness |
| Eyelash | 13.86× | Beauty & Wellness |
| Foundation (cosmetics) | 17.76× | Beauty & Wellness |
| Eye liner | 15.84× | Beauty & Wellness |
| Moisturizer | 15× | Home & Garden |
| Lip gloss | 12.69× | Beauty & Wellness |
| Mascara | 11.18× | Beauty & Wellness |
| Lip balm | 14.04× | Beauty & Wellness |
| Payback | 8.78× | Shopping |
| Anti-aging cream | 9.75× | Beauty & Wellness |
| Olay | 34.17× | Beauty & Wellness |
| Eyelid | 27.5× | Beauty & Wellness |
| Permanent makeup | 7.71× | Beauty & Wellness |
| Lipstick | 8.87× | Beauty & Wellness |
| Eye shadow | 8.68× | Beauty & Wellness |
| Hair iron | 9.75× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.77 |
| Design Affinity | PREMIUM | 1.62 |
| Healthy Lifestyle | BALANCE | 1.51 |
| Indulgence | JOY | 1.5 |
| Price Sensitivity | PREMIUM | 1.4 |
| Mindfulness | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 20.0% |
| China | 10.8% |
| United States | 9.8% |
See Face powder audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Face powder have in Germany?
Face powder has an estimated audience of 3,091,598 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Face powder fans?
82.5% of Face powder fans are female, 17.5% are male, with an average age of 35.9 years.
Which brands do Face powder fans like most?
Face powder fans show strongest brand affinity for CC cream (72.31×), BB cream (54.17×), and Concealer (24.63×) over the country average.
Where do Face powder fans live in Germany?
Face powder fans in Germany are most concentrated in Nordrhein-Westfalen (reach 830,510), Baden-Württemberg (reach 495,472), and Bayern (reach 481,382). These three regions account for the largest share of the active audience.
What other brands do Face powder fans also like?
Beyond Face powder itself, the audience over-indexes on BB cream (54.17×), Concealer (24.63×), Eyebrow (16.82×), and Eyelash extensions (15.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Face powder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.