Olay Audience in Germany
Olay has an estimated audience of 269,586 people in Germany. 76.7% are female, 23.3% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bradley Cooper, Boulanger, Cath Kidston, Gossip Girl, Eventim.
The average Olay fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bradley Cooper, Boulanger, Cath Kidston, with strongest over-indexing on Bradley Cooper (31.24× the country average). Demographically, the Olay audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Olay fans
| Metric | Value |
|---|---|
| Female | 76.7% |
| Male | 23.3% |
| Average age | 37.5 |
| Estimated audience size | 269,586 |
Audience persona
The typical Olay fan in Germany is more female, around 37.5 years old, with strong Quality Awareness tendencies and a notable affinity for Bradley Cooper.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,102 | 1.12× |
| Bayern | 47,477 | 1.02× |
| Baden-Württemberg | 40,405 | 1.02× |
| Niedersachsen | 31,748 | 1.13× |
| Hessen | 23,247 | 1.05× |
| Rheinland-Pfalz | 17,275 | 1.19× |
| Berlin | 13,568 | 1.05× |
| Sachsen | 13,420 | 0.94× |
| Schleswig-Holstein | 10,035 | 0.96× |
| Brandenburg | 8,586 | 0.95× |
| Sachsen-Anhalt | 8,531 | 1.13× |
| Thüringen | 6,844 | 0.93× |
| Hamburg | 6,011 | 0.92× |
| Mecklenburg-Vorpommern | 4,235 | 0.76× |
| Saarland | 3,752 | 1.05× |
| Bremen | 1,931 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bradley Cooper | 31.24× | Movies & TV |
| Boulanger | 40.91× | Shopping |
| Cath Kidston | 32.5× | Fashion & Accessoires |
| Gossip Girl | 23.38× | Movies & TV |
| Eventim | 9.89× | Travel & Leisure |
| Vaseline | 37.49× | Beauty & Wellness |
| Zac Efron | 16× | Movies & TV |
| Pixi | 27.1× | Beauty & Wellness |
| 5.81× | Internet & Social Media | |
| Face powder | 10.33× | Beauty & Wellness |
| Ticketmaster | 9.89× | Travel & Leisure |
| Coca-Cola Zero | 34.03× | Food & Beverages |
| Victoria Beckham | 15.83× | Fashion & Accessoires |
| Sonja Gerhardt | 14.33× | Movies & TV |
| Lupita Nyongo | 38.59× | Movies & TV |
| Haribo | 11.73× | Food & Beverages |
| Longchamp | 11.32× | Fashion & Accessoires |
| aveeno | 43.51× | Beauty & Wellness |
| Jacob Elordi | 8.65× | Movies & TV |
| Clipper | 29.59× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.52 |
| Design Affinity | PREMIUM | 1.42 |
| Luxury Orientation | PREMIUM | 1.37 |
| DIY Mentality | THRILL | 1.36 |
| Price Sensitivity | PREMIUM | 1.36 |
| Creativity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 17.3% |
| Hong Kong | 13.1% |
| Taiwan | 10.8% |
See Olay audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does Olay have in Germany?
Olay has an estimated audience of 269,586 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Olay fans?
76.7% of Olay fans are female, 23.3% are male, with an average age of 37.5 years.
Which brands do Olay fans like most?
Olay fans show strongest brand affinity for Bradley Cooper (31.24×), Boulanger (40.91×), and Cath Kidston (32.5×) over the country average.
Where do Olay fans live in Germany?
Olay fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,102), Bayern (reach 47,477), and Baden-Württemberg (reach 40,405). These three regions account for the largest share of the active audience.
What other brands do Olay fans also like?
Beyond Olay itself, the audience over-indexes on Boulanger (40.91×), Cath Kidston (32.5×), Gossip Girl (23.38×), and Eventim (9.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Olay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.