Haribo Audience in Germany
Haribo has an estimated audience of 1,296,843 people in Germany. 68.3% are female, 31.7% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Boulanger, Wetter.com, Movies, Katjes, Hitschies.
The average Haribo fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Boulanger, Wetter.com, Movies, with strongest over-indexing on Boulanger (19.8× the country average). Demographically, the Haribo audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Confectionery
Demographics of Haribo fans
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 39.1 |
| Estimated audience size | 1,296,843 |
Audience persona
The typical Haribo fan in Germany is more female, around 39.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Boulanger.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 437,436 | 1.54× |
| Bayern | 210,247 | 1.01× |
| Baden-Württemberg | 176,534 | 1× |
| Niedersachsen | 143,643 | 1.14× |
| Hessen | 107,263 | 1.09× |
| Rheinland-Pfalz | 94,461 | 1.45× |
| Berlin | 58,721 | 1.01× |
| Sachsen | 51,468 | 0.81× |
| Schleswig-Holstein | 46,311 | 0.99× |
| Hamburg | 31,138 | 1.06× |
| Brandenburg | 29,292 | 0.73× |
| Sachsen-Anhalt | 27,221 | 0.81× |
| Thüringen | 26,841 | 0.81× |
| Mecklenburg-Vorpommern | 18,463 | 0.75× |
| Saarland | 13,634 | 0.86× |
| Bremen | 10,438 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Boulanger | 19.8× | Shopping |
| Wetter.com | 3.32× | Home & Garden |
| Movies | 2.05× | Movies & TV |
| Katjes | 16.93× | Food & Beverages |
| Hitschies | 11.56× | Food & Beverages |
| Deichmann | 2.97× | Shopping |
| Confectionery | 4.48× | Food & Beverages |
| Netto Marken-Discount | 2.6× | Shopping |
| QVC | 3.93× | Movies & TV |
| Arts and music | 1.74× | Arts & Culture |
| REWE | 2.38× | Shopping |
| Online shopping | 1.85× | Shopping |
| Aral AG | 2.64× | Cars & Mobility |
| Gala | 2.55× | News |
| Bauhaus | 2.46× | Shopping |
| Harry Potter | 1.83× | Movies & TV |
| Roland Kaiser | 3.53× | Music & Radio |
| In aller Freundschaft | 4.53× | Movies & TV |
| Ernsting's family | 3.8× | Shopping |
| Kaufland | 2.27× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.27 |
| Pet Ownership | JOY | 1.71 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Tradition | CONSERVATISM | 1.35 |
| Family Orientation | CONSERVATISM | 1.34 |
| Convenience Orientation | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Germany | 16.3% |
| United Kingdom | 7.9% |
See Haribo audiences in other countries
More Confectionery audiences in Germany
- Hitschies (901,827)
- Fisherman's Friend (600,405)
- Katjes (461,532)
- Tic Tac (172,303)
- Chupa Chups (70,673)
Frequently asked questions
How many fans does Haribo have in Germany?
Haribo has an estimated audience of 1,296,843 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Haribo fans?
68.3% of Haribo fans are female, 31.7% are male, with an average age of 39.1 years.
Which brands do Haribo fans like most?
Haribo fans show strongest brand affinity for Boulanger (19.8×), Wetter.com (3.32×), and Movies (2.05×) over the country average.
Where do Haribo fans live in Germany?
Haribo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 437,436), Bayern (reach 210,247), and Baden-Württemberg (reach 176,534). These three regions account for the largest share of the active audience.
What other brands do Haribo fans also like?
Beyond Haribo itself, the audience over-indexes on Wetter.com (3.32×), Movies (2.05×), Katjes (16.93×), and Hitschies (11.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Haribo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.