Katjes Audience in Germany
Katjes has an estimated audience of 462,254 people in Germany. 67.9% are female, 32.1% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, TVP1, Artistic inspiration, Lindy Hop.
The average Katjes fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, TVP1, with strongest over-indexing on Rossmann (1.6× the country average). Demographically, the Katjes audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Confectionery
Demographics of Katjes fans
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 38.8 |
| Estimated audience size | 462,254 |
Audience persona
The typical Katjes fan in Germany is more female, around 38.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 151,912 | 1.5× |
| Bayern | 59,849 | 0.81× |
| Baden-Württemberg | 55,280 | 0.88× |
| Niedersachsen | 55,244 | 1.23× |
| Hessen | 34,819 | 0.99× |
| Berlin | 25,834 | 1.25× |
| Rheinland-Pfalz | 20,938 | 0.91× |
| Schleswig-Holstein | 20,543 | 1.24× |
| Sachsen | 16,844 | 0.74× |
| Hamburg | 15,904 | 1.52× |
| Brandenburg | 14,288 | 1× |
| Sachsen-Anhalt | 9,173 | 0.77× |
| Thüringen | 8,595 | 0.73× |
| Bremen | 5,213 | 1.32× |
| Mecklenburg-Vorpommern | 3,865 | 0.44× |
| Saarland | 3,782 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.6× | Shopping |
| Home Office | 2.21× | Business & Career |
| TVP1 | 13.84× | Movies & TV |
| Artistic inspiration | 1.91× | Arts & Culture |
| Lindy Hop | 10.38× | Music & Radio |
| Saving | 1.64× | Business & Career |
| Progressive rock | 1.8× | Music & Radio |
| Stradivarius | 1.67× | Shopping |
| Time (magazine) | 2.05× | News |
| Škoda Kodiaq | 1.66× | Cars & Mobility |
| Bank account | 1.78× | Business & Career |
| Este, Veneto | 1.5× | Travel & Leisure |
| Keeper (password manager) | 2.51× | Technology & Electronics |
| Home Delivery | 1.61× | Food & Beverages |
| Sixx | 1.74× | Movies & TV |
| Gaelic football | 2.48× | Sports |
| Figure painting (hobby) | 1.9× | Arts & Culture |
| Assetto Corsa | 2.81× | Games |
| Joko Winterscheidt | 1.95× | Movies & TV |
| Ipekyol | 1.78× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.59 |
| Indulgence | JOY | 1.41 |
| Pet Ownership | JOY | 1.34 |
| Healthy Lifestyle | BALANCE | 1.3 |
| DIY Mentality | THRILL | 1.3 |
| Family Orientation | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.6% |
| Austria | 5.3% |
| Netherlands | 4.3% |
See Katjes audiences in other countries
More Confectionery audiences in Germany
- Haribo (1,296,844)
- Hitschies (901,827)
- Fisherman's Friend (600,405)
- Tic Tac (172,303)
- Chupa Chups (70,673)
Frequently asked questions
How many fans does Katjes have in Germany?
Katjes has an estimated audience of 462,254 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Katjes fans?
67.9% of Katjes fans are female, 32.1% are male, with an average age of 38.8 years.
Which brands do Katjes fans like most?
Katjes fans show strongest brand affinity for Rossmann (1.6×), Home Office (2.21×), and TVP1 (13.84×) over the country average.
Where do Katjes fans live in Germany?
Katjes fans in Germany are most concentrated in Nordrhein-Westfalen (reach 151,912), Bayern (reach 59,849), and Baden-Württemberg (reach 55,280). These three regions account for the largest share of the active audience.
What other brands do Katjes fans also like?
Beyond Katjes itself, the audience over-indexes on Home Office (2.21×), TVP1 (13.84×), Artistic inspiration (1.91×), and Lindy Hop (10.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Katjes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.