Katjes Target Market in Germany
A data profile of the people who buy, follow and care about Katjes in Germany — modelled from more than twelve digital signal sources. Katjes has an estimated audience of 462,236 people in Germany.
The average Katjes fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Haribo, Candy, Scooby-Doo, with strongest over-indexing on Haribo (16.93× the country average).
Demographically, the Katjes audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Katjes fan in Germany is more female, around 36.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Haribo.
At a glance
The key figures that characterise the Katjes profile in Germany.
Search interest · 12-month trend
Customer demographics of Katjes
68.8% are female, 31.2% are male, average age 36.5.
Gender split
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 36.5 |
| Estimated audience size | 462,236 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Katjes audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 64.1% |
| United States | 8.2% |
| Austria | 5.2% |
Geography
Where the Katjes audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~100K | 1.48× | |
| 02 | Hamburg | ~10K | 1.44× | |
| 03 | Bremen | ~5K | 1.30× | |
| 04 | Niedersachsen | ~50K | 1.21× | |
| 05 | Schleswig-Holstein | ~20K | 1.21× | |
| 06 | Berlin | ~20K | 1.20× | |
| 07 | Brandenburg | ~10K | 1.04× | |
| 08 | Hessen | ~30K | 0.96× | |
| 09 | Rheinland-Pfalz | ~20K | 0.90× | |
| 10 | Baden-Württemberg | ~50K | 0.85× | |
| 11 | Bayern | ~60K | 0.81× | |
| 12 | Sachsen-Anhalt | ~9K | 0.79× | |
| 13 | Sachsen | ~20K | 0.77× | |
| 14 | Thüringen | ~8K | 0.77× | |
| 15 | Saarland | ~4K | 0.75× | |
| 16 | Mecklenburg-Vorpommern | ~5K | 0.64× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Katjes audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Haribo | Food & Beverages | 16.93× | ||
| 02 | Trolli | Food & Beverages | 14.53× | ||
| 03 | Suitsupply | Fashion & Accessoires | 7.31× | ||
| 04 | Türkisch für Anfänger | Movies & TV | 6.17× | ||
| 05 | Victoria Beckham | Fashion & Accessoires | 5.93× | ||
| 06 | FIFA Club World Cup | Sports | 5.90× | ||
| 07 | Scooby-Doo | Movies & TV | 4.45× | ||
| 08 | Ticketmaster | Travel & Leisure | 4.09× | ||
| 09 | Beetlejuice | Movies & TV | 3.80× | ||
| 10 | Candy | Food & Beverages | 3.68× | ||
| 11 | Confectionery | Food & Beverages | 3.19× | ||
| 12 | Aral AG | Cars & Mobility | 2.10× | ||
| 13 | Deichmann | Shopping | 2.00× | ||
| 14 | Müller (company) | Food & Beverages | 1.92× | ||
| 15 | Netto Marken-Discount | Shopping | 1.66× | ||
| 16 | REWE | Shopping | 1.63× | ||
| 17 | Tagesschau | Movies & TV | 1.57× | ||
| 18 | Kaufland | Shopping | 1.57× | ||
| 19 | Rossmann | Shopping | 1.56× | ||
| 20 | Nature | Home & Garden | 1.52× |
Personality of the Katjes audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.10× | |
| Indulgence | JOY | 1.36× | |
| Convenience Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.79× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Sustainability | BALANCE | 0.85× |
Frequently asked questions
Who is Katjes's target market in Germany?
Katjes's target market in Germany covers an estimated 462,236 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Katjes customers?
68.8% of the Katjes audience are female, 31.2% are male, with an average age of 36.5 years.
Which brands do Katjes fans like most?
Katjes fans show strongest brand affinity for Haribo (16.93×), Candy (3.68×), and Scooby-Doo (4.45×) over the country average.
Where do Katjes fans live in Germany?
Katjes fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Niedersachsen (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Katjes fans also like?
Beyond Katjes itself, the audience over-indexes on Candy (3.68×), Scooby-Doo (4.45×), Müller (company) (1.92×), and Confectionery (3.19×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Confectionery audiences in Germany
- Haribo (1,290,966)
- Hitschies (845,127)
- Fisherman's Friend (722,850)
- Tic Tac (171,845)
- Chupa Chups (72,235)
See Katjes audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Katjes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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