Katjes Audience in Germany
Katjes has an estimated audience of 462,254 people in Germany. 67.9% are female, 32.1% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Haribo, Tagesschau, Scooby-Doo, Beetlejuice, Candy.
The average Katjes fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Haribo, Tagesschau, Scooby-Doo, with strongest over-indexing on Haribo (13.84× the country average). Demographically, the Katjes audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Confectionery
Demographics of Katjes fans
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 38.8 |
| Estimated audience size | 462,254 |
Audience persona
The typical Katjes fan in Germany is more female, around 38.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Haribo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 151,912 | 1.5× |
| Bayern | 59,849 | 0.81× |
| Baden-Württemberg | 55,280 | 0.88× |
| Niedersachsen | 55,244 | 1.23× |
| Hessen | 34,819 | 0.99× |
| Berlin | 25,834 | 1.25× |
| Rheinland-Pfalz | 20,938 | 0.91× |
| Schleswig-Holstein | 20,543 | 1.24× |
| Sachsen | 16,844 | 0.74× |
| Hamburg | 15,904 | 1.52× |
| Brandenburg | 14,288 | 1× |
| Sachsen-Anhalt | 9,173 | 0.77× |
| Thüringen | 8,595 | 0.73× |
| Bremen | 5,213 | 1.32× |
| Mecklenburg-Vorpommern | 3,865 | 0.44× |
| Saarland | 3,782 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haribo | 13.84× | Food & Beverages |
| Tagesschau | 2.26× | Movies & TV |
| Scooby-Doo | 5.64× | Movies & TV |
| Beetlejuice | 4.9× | Movies & TV |
| Candy | 3.4× | Food & Beverages |
| Rossmann | 2.15× | Shopping |
| REWE | 1.87× | Shopping |
| Deichmann | 2.21× | Shopping |
| Pets | 1.53× | Pets & Animals |
| RTL Television | 2.75× | Movies & TV |
| Family | 1.67× | Kids & Family |
| Spiegel Online | 1.76× | News |
| Austin Powers (film series) | 10.59× | Movies & TV |
| Wetter.com | 1.85× | Home & Garden |
| Obi (store) | 1.51× | Shopping |
| Flowering plant | 3.19× | Home & Garden |
| Gute Zeiten, schlechte Zeiten | 2.21× | Movies & TV |
| Unter Uns | 4.7× | Movies & TV |
| Vacations | 1.93× | Travel & Leisure |
| Cat food | 2.42× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.59 |
| Indulgence | JOY | 1.41 |
| Pet Ownership | JOY | 1.34 |
| Healthy Lifestyle | BALANCE | 1.3 |
| DIY Mentality | THRILL | 1.3 |
| Family Orientation | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.6% |
| Austria | 5.3% |
| Netherlands | 4.3% |
See Katjes audiences in other countries
More Confectionery audiences in Germany
- Haribo (1,296,844)
- Hitschies (901,827)
- Fisherman's Friend (600,405)
- Tic Tac (172,303)
- Chupa Chups (70,673)
Frequently asked questions
How many fans does Katjes have in Germany?
Katjes has an estimated audience of 462,254 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Katjes fans?
67.9% of Katjes fans are female, 32.1% are male, with an average age of 38.8 years.
Which brands do Katjes fans like most?
Katjes fans show strongest brand affinity for Haribo (13.84×), Tagesschau (2.26×), and Scooby-Doo (5.64×) over the country average.
Where do Katjes fans live in Germany?
Katjes fans in Germany are most concentrated in Nordrhein-Westfalen (reach 151,912), Bayern (reach 59,849), and Baden-Württemberg (reach 55,280). These three regions account for the largest share of the active audience.
What other brands do Katjes fans also like?
Beyond Katjes itself, the audience over-indexes on Tagesschau (2.26×), Scooby-Doo (5.64×), Beetlejuice (4.9×), and Candy (3.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Katjes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.