Fisherman's Friend Audience in Germany
Fisherman's Friend has an estimated audience of 600,405 people in Germany. 52.6% are female, 47.4% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aral AG, Targobank, Commerzbank, SunExpress, Vikings: War Of Clans.
The average Fisherman's Friend fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aral AG, Targobank, Commerzbank, with strongest over-indexing on Aral AG (11.11× the country average). Demographically, the Fisherman's Friend audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Confectionery
Demographics of Fisherman's Friend fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 42.2 |
| Estimated audience size | 600,405 |
Audience persona
The typical Fisherman's Friend fan in Germany is balanced, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Aral AG.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 144,542 | 1.1× |
| Bayern | 94,288 | 0.98× |
| Baden-Württemberg | 75,437 | 0.92× |
| Niedersachsen | 73,234 | 1.26× |
| Hessen | 42,744 | 0.93× |
| Sachsen | 28,960 | 0.98× |
| Rheinland-Pfalz | 27,156 | 0.9× |
| Berlin | 26,629 | 0.99× |
| Schleswig-Holstein | 24,577 | 1.14× |
| Hamburg | 19,532 | 1.44× |
| Brandenburg | 18,216 | 0.98× |
| Thüringen | 14,102 | 0.92× |
| Sachsen-Anhalt | 13,388 | 0.86× |
| Mecklenburg-Vorpommern | 10,449 | 0.91× |
| Saarland | 5,568 | 0.76× |
| Bremen | 4,759 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aral AG | 11.11× | Cars & Mobility |
| Targobank | 11.49× | Business & Career |
| Commerzbank | 6.09× | Business & Career |
| SunExpress | 10.95× | Travel & Leisure |
| Vikings: War Of Clans | 71.64× | Games |
| Albion Online | 68.21× | Games |
| Sylvie Meis | 15.42× | Movies & TV |
| Nena | 11.23× | Music & Radio |
| Manowar | 27.38× | Music & Radio |
| The Pogues | 50.91× | Music & Radio |
| Oliver Kahn | 15.04× | Sports |
| Borussia Dortmund | 1.89× | Sports |
| Sport Bild | 4.44× | Sports |
| Fleetwood | 60.75× | Fashion & Accessoires |
| Martin Schulz | 25.03× | Politics & Society |
| Skyforge | 56.05× | Games |
| Norse religion | 20.33× | Politics & Society |
| Green Man Festival | 85.24× | Music & Radio |
| Sophia Thomalla | 5.94× | Movies & TV |
| Berliner Zeitung | 8.24× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.76 |
| DIY Mentality | THRILL | 1.63 |
| Travelling | THRILL | 1.52 |
| Sports Activity | POWER | 1.46 |
| Urban Lifestyle | OPEN | 1.44 |
| Sustainability | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 39.1% |
| United Kingdom | 12.9% |
| United States | 6.7% |
See Fisherman's Friend audiences in other countries
More Confectionery audiences in Germany
- Haribo (1,296,844)
- Hitschies (901,827)
- Katjes (461,532)
- Tic Tac (172,303)
- Chupa Chups (70,673)
Frequently asked questions
How many fans does Fisherman's Friend have in Germany?
Fisherman's Friend has an estimated audience of 600,405 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fisherman's Friend fans?
52.6% of Fisherman's Friend fans are female, 47.4% are male, with an average age of 42.2 years.
Which brands do Fisherman's Friend fans like most?
Fisherman's Friend fans show strongest brand affinity for Aral AG (11.11×), Targobank (11.49×), and Commerzbank (6.09×) over the country average.
Where do Fisherman's Friend fans live in Germany?
Fisherman's Friend fans in Germany are most concentrated in Nordrhein-Westfalen (reach 144,542), Bayern (reach 94,288), and Baden-Württemberg (reach 75,437). These three regions account for the largest share of the active audience.
What other brands do Fisherman's Friend fans also like?
Beyond Fisherman's Friend itself, the audience over-indexes on Targobank (11.49×), Commerzbank (6.09×), SunExpress (10.95×), and Vikings: War Of Clans (71.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fisherman's Friend. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.