A data profile of the people who buy, follow and care about Norse religion in Germany — modelled from more than twelve digital signal sources. Norse religion has an estimated audience of 262,302 people in Germany.
The average Norse religion fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Manowar, Kurt Cobain, Fisherman's Friend, with strongest over-indexing on Manowar (37.06× the country average).
Demographically, the Norse religion audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Individualism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Norse religion fan in Germany is balanced, around 42.2 years old, with strong Individualism tendencies and a notable affinity for Manowar.
The key figures that characterise the Norse religion profile in Germany.
52.8% are female, 47.2% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 42.2 |
| Estimated audience size | 262,302 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Norse religion audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 10.8% |
| Spain | 8.5% |
Where the Norse religion audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~3K | 1.41× | |
| 02 | Mecklenburg-Vorpommern | ~6K | 1.29× | |
| 03 | Saarland | ~4K | 1.21× | |
| 04 | Sachsen-Anhalt | ~7K | 1.08× | |
| 05 | Thüringen | ~7K | 1.01× | |
| 06 | Rheinland-Pfalz | ~10K | 0.97× | |
| 07 | Schleswig-Holstein | ~9K | 0.95× | |
| 08 | Brandenburg | ~8K | 0.95× | |
| 09 | Hessen | ~20K | 0.93× | |
| 10 | Hamburg | ~5K | 0.92× | |
| 11 | Berlin | ~10K | 0.90× | |
| 12 | Sachsen | ~10K | 0.86× | |
| 13 | Niedersachsen | ~20K | 0.83× | |
| 14 | Bayern | ~30K | 0.82× | |
| 15 | Baden-Württemberg | ~30K | 0.77× | |
| 16 | Nordrhein-Westfalen | ~40K | 0.71× |
The strongest cross-interests of the Norse religion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Castle Clash | Games | 64.13× | ||
| 02 | Manowar | Music & Radio | 37.06× | ||
| 03 | Fortune-telling | Health | 20.94× | ||
| 04 | Fisherman's Friend | Food & Beverages | 20.33× | ||
| 05 | Kurt Cobain | Music & Radio | 20.00× | ||
| 06 | Michael Cera | Movies & TV | 20.00× | ||
| 07 | EdX | Kids & Family | 17.98× | ||
| 08 | Axl Rose | Music & Radio | 13.58× | ||
| 09 | Chester Bennington | Music & Radio | 13.48× | ||
| 10 | Doro (musician) | Music & Radio | 11.47× | ||
| 11 | Cate Blanchett | Movies & TV | 11.02× | ||
| 12 | Vikings (TV series) | Movies & TV | 10.73× | ||
| 13 | Bob Dylan | Music & Radio | 10.07× | ||
| 14 | Scorpions (band) | Music & Radio | 9.88× | ||
| 15 | Jason Momoa | Movies & TV | 9.21× | ||
| 16 | Daniel Craig | Movies & TV | 8.53× | ||
| 17 | Süper Lig | Sports | 6.65× | ||
| 18 | Trabzonspor | Sports | 6.20× | ||
| 19 | Hugendubel | Shopping | 4.95× | ||
| 20 | Superman | Movies & TV | 3.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.50× | |
| Extroversion | THRILL | 2.27× | |
| Tradition | CONSERVATISM | 2.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.36× | |
| Healthy Lifestyle | BALANCE | 0.60× | |
| Creativity | OPEN | 0.61× |
Norse religion has an estimated audience of 262,302 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
52.8% of Norse religion fans are female, 47.2% are male, with an average age of 42.2 years.
Norse religion fans show strongest brand affinity for Manowar (37.06×), Kurt Cobain (20×), and Fisherman's Friend (20.33×) over the country average.
Norse religion fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Norse religion itself, the audience over-indexes on Kurt Cobain (20×), Fisherman's Friend (20.33×), Scorpions (band) (9.88×), and Vikings (TV series) (10.73×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Norse religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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