Norse religion Audience in Germany

Norse religion has an estimated audience of 262,302 people in Germany. 52.8% are female, 47.2% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hakkasan, ICF International, Dog breed, Israel, Personalised Gifts.
The average Norse religion fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hakkasan, ICF International, Dog breed, with strongest over-indexing on Hakkasan (109.43× the country average). Demographically, the Norse religion audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Norse religion fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 42.2 |
| Estimated audience size | 262,302 |
Audience persona
The typical Norse religion fan in Germany is balanced, around 42.2 years old, with strong Extroversion tendencies and a notable affinity for Hakkasan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 36,210 | 0.63× |
| Bayern | 31,415 | 0.75× |
| Baden-Württemberg | 19,375 | 0.54× |
| Hessen | 19,124 | 0.96× |
| Niedersachsen | 17,100 | 0.67× |
| Rheinland-Pfalz | 11,850 | 0.9× |
| Berlin | 9,807 | 0.84× |
| Mecklenburg-Vorpommern | 8,987 | 1.79× |
| Thüringen | 6,695 | 1× |
| Brandenburg | 6,601 | 0.81× |
| Sachsen-Anhalt | 6,503 | 0.96× |
| Sachsen | 6,187 | 0.48× |
| Bremen | 5,978 | 2.66× |
| Saarland | 5,685 | 1.77× |
| Schleswig-Holstein | 5,328 | 0.57× |
| Hamburg | 4,007 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hakkasan | 109.43× | Food & Beverages |
| ICF International | 85.58× | Business & Career |
| Dog breed | 2.54× | Pets & Animals |
| Israel | 4.69× | Travel & Leisure |
| Personalised Gifts | 3.41× | Home & Garden |
| Kendra Scott | 22.63× | Fashion & Accessoires |
| Gov.uk | 10.36× | Politics & Society |
| The Client (1994 film) | 9.83× | Movies & TV |
| Journey to the West (2011 TV series) | 18.96× | Movies & TV |
| Palestine Polytechnic University | 13.17× | Business & Career |
| Collectable | 1.86× | Kids & Family |
| Progressive rock | 1.77× | Music & Radio |
| Therme Erding | 5× | Travel & Leisure |
| Esra Erol | 5.74× | Movies & TV |
| Zagreb | 3.91× | Travel & Leisure |
| Haarlem | 14.4× | Travel & Leisure |
| Birthday Gifts | 1.51× | Kids & Family |
| Keswick, Cumbria | 23.41× | Travel & Leisure |
| Urban horticulture | 1.55× | Home & Garden |
| Home Delivery | 2.42× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.59 |
| Tradition | CONSERVATISM | 2.54 |
| Patriotism | CONSERVATISM | 1.73 |
| Travelling | THRILL | 1.72 |
| Sports Activity | POWER | 1.53 |
| Early Adopter Mentality | POWER | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 10.8% |
| Spain | 8.5% |
See Norse religion audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Norse religion have in Germany?
Norse religion has an estimated audience of 262,302 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Norse religion fans?
52.8% of Norse religion fans are female, 47.2% are male, with an average age of 42.2 years.
Which brands do Norse religion fans like most?
Norse religion fans show strongest brand affinity for Hakkasan (109.43×), ICF International (85.58×), and Dog breed (2.54×) over the country average.
Where do Norse religion fans live in Germany?
Norse religion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 36,210), Bayern (reach 31,415), and Baden-Württemberg (reach 19,375). These three regions account for the largest share of the active audience.
What other brands do Norse religion fans also like?
Beyond Norse religion itself, the audience over-indexes on ICF International (85.58×), Dog breed (2.54×), Israel (4.69×), and Personalised Gifts (3.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Norse religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.