Vikings (TV series) Audience in Germany
A data profile of the people who buy, follow and care about Vikings (TV series) in Germany — modelled from more than twelve digital signal sources. Vikings (TV series) has an estimated audience of 2,028,137 people in Germany.
The average Vikings (TV series) fan in Germany is 37.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Old Norse, A Knight of the Seven Kingdoms, Liam Neeson, with strongest over-indexing on Old Norse (24.9× the country average).
Demographically, the Vikings (TV series) audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Vikings (TV series) fan in Germany is more male, around 37.2 years old, with strong Mindfulness tendencies and a notable affinity for Old Norse.
At a glance
The key figures that characterise the Vikings (TV series) profile in Germany.
Search interest · 12-month trend
Demographics of Vikings (TV series) viewers
43.0% are female, 57.0% are male, average age 37.2.
Gender split
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 37.2 |
| Estimated audience size | 2,028,137 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Vikings (TV series) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 41.4% |
| Brazil | 6.0% |
| Germany | 5.8% |
Geography
Where the Vikings (TV series) audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~100K | 1.14× | |
| 02 | Sachsen-Anhalt | ~60K | 1.09× | |
| 03 | Mecklenburg-Vorpommern | ~40K | 1.09× | |
| 04 | Hessen | ~200K | 1.06× | |
| 05 | Bayern | ~300K | 1.05× | |
| 06 | Schleswig-Holstein | ~80K | 1.05× | |
| 07 | Nordrhein-Westfalen | ~400K | 1.02× | |
| 08 | Sachsen | ~100K | 1.01× | |
| 09 | Thüringen | ~50K | 1.00× | |
| 10 | Niedersachsen | ~200K | 0.99× | |
| 11 | Baden-Württemberg | ~300K | 0.98× | |
| 12 | Brandenburg | ~60K | 0.97× | |
| 13 | Saarland | ~20K | 0.97× | |
| 14 | Berlin | ~80K | 0.90× | |
| 15 | Hamburg | ~40K | 0.89× | |
| 16 | Bremen | ~10K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Vikings (TV series) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clive Standen | Movies & TV | 27.57× | ||
| 02 | Viking Age | Politics & Society | 25.70× | ||
| 03 | Old Norse | Politics & Society | 24.90× | ||
| 04 | Troy (film) | Movies & TV | 14.07× | ||
| 05 | American Pie (film series) | Movies & TV | 13.26× | ||
| 06 | Kenneth Branagh | Movies & TV | 12.62× | ||
| 07 | Lucifer | Movies & TV | 10.91× | ||
| 08 | Norse mythology | Politics & Society | 10.59× | ||
| 09 | Liam Neeson | Movies & TV | 9.79× | ||
| 10 | Prison Break | Movies & TV | 9.50× | ||
| 11 | Malcolm in the Middle | Movies & TV | 7.86× | ||
| 12 | Madelyn Cline | Movies & TV | 7.51× | ||
| 13 | A Knight of the Seven Kingdoms | Movies & TV | 7.34× | ||
| 14 | True Detective | Movies & TV | 6.30× | ||
| 15 | Pierce Brosnan | Movies & TV | 6.21× | ||
| 16 | The White Lotus | Movies & TV | 3.96× | ||
| 17 | Extreme metal | Music & Radio | 3.09× | ||
| 18 | Game of Thrones | Movies & TV | 2.97× | ||
| 19 | Superman | Movies & TV | 2.94× | ||
| 20 | Harry Potter | Movies & TV | 1.97× |
Personality of the Vikings (TV series) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.30× | |
| Extroversion | THRILL | 1.30× | |
| Patriotism | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.88× | |
| Design Affinity | PREMIUM | 0.93× | |
| Career Orientation | POWER | 0.94× |
Frequently asked questions
How many fans does Vikings (TV series) have in Germany?
Vikings (TV series) has an estimated audience of 2,028,137 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vikings (TV series) viewers?
43.0% of Vikings (TV series) fans are female, 57.0% are male, with an average age of 37.2 years.
Which brands do Vikings (TV series) fans like most?
Vikings (TV series) fans show strongest brand affinity for Old Norse (24.9×), A Knight of the Seven Kingdoms (7.34×), and Liam Neeson (9.79×) over the country average.
Where do Vikings (TV series) fans live in Germany?
Vikings (TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Vikings (TV series) fans also like?
Beyond Vikings (TV series) itself, the audience over-indexes on A Knight of the Seven Kingdoms (7.34×), Liam Neeson (9.79×), Viking Age (25.7×), and True Detective (6.3×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More TV series audiences in Germany
- Stranger Things (9,494,342)
- Game of Thrones (9,332,621)
- Superman (9,212,267)
- Motorcycles (7,358,776)
- Succession (6,605,780)
See Vikings (TV series) audiences in other countries
- Vikings (TV series) — United States
- Vikings (TV series) — United Kingdom
- Vikings (TV series) — France
- Vikings (TV series) — Italy
- Vikings (TV series) — Spain
- Vikings (TV series) — Brazil
- Vikings (TV series) — Japan
- Vikings (TV series) — South Korea
- Vikings (TV series) — India
- Vikings (TV series) — Canada
- Vikings (TV series) — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vikings (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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