Vikings (TV series) Audience in Germany
Vikings (TV series) has an estimated audience of 2,016,149 people in Germany. 43.0% are female, 57.0% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Old Norse, Liam Neeson, A Knight of the Seven Kingdoms, Viking Age, True Detective.
The average Vikings (TV series) fan in Germany is 37.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Old Norse, Liam Neeson, A Knight of the Seven Kingdoms, with strongest over-indexing on Old Norse (24.9× the country average). Demographically, the Vikings (TV series) audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Sports Activity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Vikings (TV series) fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 37.2 |
| Estimated audience size | 2,016,149 |
Audience persona
The typical Vikings (TV series) fan in Germany is more male, around 37.2 years old, with strong Sports Activity tendencies and a notable affinity for Old Norse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 451,350 | 1.02× |
| Bayern | 350,548 | 1.08× |
| Baden-Württemberg | 282,034 | 1.03× |
| Niedersachsen | 196,515 | 1× |
| Hessen | 171,061 | 1.11× |
| Rheinland-Pfalz | 115,092 | 1.14× |
| Sachsen | 98,011 | 0.99× |
| Berlin | 84,999 | 0.94× |
| Schleswig-Holstein | 76,223 | 1.05× |
| Brandenburg | 59,592 | 0.95× |
| Sachsen-Anhalt | 54,463 | 1.04× |
| Thüringen | 50,268 | 0.98× |
| Mecklenburg-Vorpommern | 40,156 | 1.04× |
| Hamburg | 40,016 | 0.88× |
| Saarland | 23,099 | 0.93× |
| Bremen | 13,762 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Old Norse | 24.9× | Politics & Society |
| Liam Neeson | 9.79× | Movies & TV |
| A Knight of the Seven Kingdoms | 7.34× | Movies & TV |
| Viking Age | 25.7× | Politics & Society |
| True Detective | 6.3× | Movies & TV |
| Lucifer | 10.91× | Movies & TV |
| Norse mythology | 10.59× | Politics & Society |
| Prison Break | 9.5× | Movies & TV |
| Harry Potter | 1.97× | Movies & TV |
| The White Lotus | 3.96× | Movies & TV |
| Clive Standen | 27.57× | Movies & TV |
| American Pie (film series) | 13.26× | Movies & TV |
| Madelyn Cline | 7.51× | Movies & TV |
| Pierce Brosnan | 6.21× | Movies & TV |
| Game of Thrones | 2.97× | Movies & TV |
| Superman | 2.94× | Movies & TV |
| Kenneth Branagh | 12.62× | Movies & TV |
| Extreme metal | 3.09× | Music & Radio |
| The Last Kingdom | 15.42× | Movies & TV |
| Stranger Things | 2.58× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.41 |
| Extroversion | THRILL | 1.39 |
| Patriotism | CONSERVATISM | 1.37 |
| Tradition | CONSERVATISM | 1.36 |
| DIY Mentality | THRILL | 1.29 |
| Travelling | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.0% |
| Germany | 5.8% |
| Brazil | 5.8% |
See Vikings (TV series) audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Vikings (TV series) have in Germany?
Vikings (TV series) has an estimated audience of 2,016,149 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vikings (TV series) fans?
43.0% of Vikings (TV series) fans are female, 57.0% are male, with an average age of 37.2 years.
Which brands do Vikings (TV series) fans like most?
Vikings (TV series) fans show strongest brand affinity for Old Norse (24.9×), Liam Neeson (9.79×), and A Knight of the Seven Kingdoms (7.34×) over the country average.
Where do Vikings (TV series) fans live in Germany?
Vikings (TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 451,350), Bayern (reach 350,548), and Baden-Württemberg (reach 282,034). These three regions account for the largest share of the active audience.
What other brands do Vikings (TV series) fans also like?
Beyond Vikings (TV series) itself, the audience over-indexes on Liam Neeson (9.79×), A Knight of the Seven Kingdoms (7.34×), Viking Age (25.7×), and True Detective (6.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vikings (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.