Viking Age Audience in Germany
Viking Age has an estimated audience of 288,283 people in Germany. 36.4% are female, 63.6% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Gov.uk, Loincloth, KLIX (AM), Golden Gate.
The average Viking Age fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Gov.uk, Loincloth, with strongest over-indexing on Dog breed (2.62× the country average). Demographically, the Viking Age audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Viking Age fans
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 38.6 |
| Estimated audience size | 288,283 |
Audience persona
The typical Viking Age fan in Germany is more male, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,314 | 1.04× |
| Bayern | 41,701 | 0.9× |
| Baden-Württemberg | 36,917 | 0.94× |
| Niedersachsen | 30,017 | 1.07× |
| Hessen | 19,195 | 0.87× |
| Schleswig-Holstein | 15,221 | 1.47× |
| Sachsen | 14,323 | 1.01× |
| Rheinland-Pfalz | 13,041 | 0.9× |
| Berlin | 11,066 | 0.86× |
| Brandenburg | 8,458 | 0.95× |
| Mecklenburg-Vorpommern | 8,377 | 1.52× |
| Thüringen | 6,881 | 0.94× |
| Hamburg | 6,789 | 1.04× |
| Sachsen-Anhalt | 6,574 | 0.88× |
| Saarland | 2,914 | 0.82× |
| Bremen | 1,936 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.62× | Pets & Animals |
| Gov.uk | 14.95× | Politics & Society |
| Loincloth | 7.17× | Fashion & Accessoires |
| KLIX (AM) | 4.59× | Music & Radio |
| Golden Gate | 10× | Games |
| Unique Gifts | 2.41× | Shopping |
| Haberler | 2.2× | News |
| Car Seat Headrest | 35.03× | Music & Radio |
| Jura Mountains | 7.5× | Travel & Leisure |
| Birthday Gifts | 2.2× | Kids & Family |
| Minestrone | 3.08× | Food & Beverages |
| Israel | 2.18× | Travel & Leisure |
| Commercial mortgage | 2.24× | Business & Career |
| Javier, Leyte | 19.87× | Travel & Leisure |
| Personalised Gifts | 2.02× | Home & Garden |
| The Client (1994 film) | 7.5× | Movies & TV |
| Kissin' Dynamite | 7.75× | Music & Radio |
| Collectable | 1.59× | Kids & Family |
| Corona (band) | 2.15× | Music & Radio |
| Hostelworld | 5.31× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.74 |
| Tradition | CONSERVATISM | 1.63 |
| LGBTQ+ Identity | OPEN | 1.61 |
| Pet Ownership | JOY | 1.53 |
| Travelling | THRILL | 1.48 |
| Sustainability | BALANCE | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.1% |
| Germany | 7.4% |
| United Kingdom | 6.4% |
See Viking Age audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Viking Age have in Germany?
Viking Age has an estimated audience of 288,283 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Viking Age fans?
36.4% of Viking Age fans are female, 63.6% are male, with an average age of 38.6 years.
Which brands do Viking Age fans like most?
Viking Age fans show strongest brand affinity for Dog breed (2.62×), Gov.uk (14.95×), and Loincloth (7.17×) over the country average.
Where do Viking Age fans live in Germany?
Viking Age fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,314), Bayern (reach 41,701), and Baden-Württemberg (reach 36,917). These three regions account for the largest share of the active audience.
What other brands do Viking Age fans also like?
Beyond Viking Age itself, the audience over-indexes on Gov.uk (14.95×), Loincloth (7.17×), KLIX (AM) (4.59×), and Golden Gate (10×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Viking Age. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.