Viking Age Audience in United States

Viking Age logo

Viking Age has an estimated audience of 1,791,796 people in United States. 44.2% are female, 55.8% are male, average age 42.6. Top regions: Minnesota, California, Texas. Top brand affinities: Urban Outfitters, Product design, Minnesota, Alaska, Electrolyte.

The average Viking Age fan in United States is 42.6 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, California, Texas. Top brand affinities include Urban Outfitters, Product design, Minnesota, with strongest over-indexing on Urban Outfitters (7.22× the country average). Demographically, the Viking Age audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Viking Age fans

Demographic split for Viking Age audience in United States
MetricValue
Female44.2%
Male55.8%
Average age42.6
Estimated audience size1,791,796

Audience persona

The typical Viking Age fan in United States is more male, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Viking Age in United States
RegionReachAffinity
Minnesota111,4724.34×
California106,2870.54×
Texas77,4890.5×
Florida61,3920.51×
New York51,9540.52×
Pennsylvania35,9240.6×
Wisconsin34,0441.26×
Illinois33,0100.55×
North Carolina30,2790.56×
Georgia30,0330.54×
Ohio28,6190.52×
Virginia27,3170.63×
Washington26,5970.74×
Arizona25,0930.69×
Michigan23,7100.51×
New Jersey23,6380.52×
Colorado23,5750.83×
North Dakota23,0856.27×
South Dakota22,9385.54×
Massachusetts20,8550.59×
Tennessee19,2970.54×
Missouri18,4800.64×
Montana16,4043.3×
Maryland16,3770.53×
Indiana15,3480.47×
Connecticut14,2870.79×
Kentucky13,2530.59×
Iowa13,1890.89×
Oregon13,1210.64×
South Carolina12,7720.47×
Alabama11,9280.48×
Louisiana11,8470.51×
New Mexico10,9911.22×
Oklahoma10,1590.51×
Utah10,0460.63×
Idaho9,9511.11×
Delaware8,9571.81×
Nevada8,8000.51×
Arkansas7,7300.52×
Kansas7,4650.53×
Mississippi6,5260.44×
Rhode Island5,5370.97×
Nebraska5,4340.6×
New Hampshire4,9940.71×
Hawaii4,1590.54×
Maine4,1060.64×
West Virginia3,8160.46×
Alaska3,5840.94×
Washington, District of Columbia3,1180.58×
Vermont2,4590.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Viking Age audience
BrandAffinityCategory
Urban Outfitters7.22×Shopping
Product design3.13×Business & Career
Minnesota1.82×Travel & Leisure
Alaska1.75×Travel & Leisure
Electrolyte3.91×Health
Unique Gifts1.59×Shopping
Pro-Ject2.67×Music & Radio
UK garage3.49×Music & Radio
Nasal cavity4.89×Health
Car Seat Headrest9.84×Music & Radio
Nebraska1.53×Travel & Leisure
nbc chicago2.76×Movies & TV
ABC 7 Chicago2.1×Movies & TV
Birthday Gifts1.55×Kids & Family
WESH2.28×Movies & TV
Stamp collecting2.02×Home & Garden
Sailor2.07×Travel & Leisure
Emilio Estefan6.1×Music & Radio
Voter registration1.88×Politics & Society
Embroidery Library5.64×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Viking Age audience
TraitClusterScore
PatriotismCONSERVATISM5.18
ExtroversionTHRILL2.01
MindfulnessBALANCE1.68
IndividualismJOY1.61
Risk AppetiteTHRILL1.49
TraditionCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for Viking Age
CountryShare
United States46.1%
Germany7.4%
United Kingdom6.4%

See Viking Age audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Viking Age have in United States?

Viking Age has an estimated audience of 1,791,796 people in United States, concentrated in Minnesota and California.

What is the gender split and age of Viking Age fans?

44.2% of Viking Age fans are female, 55.8% are male, with an average age of 42.6 years.

Which brands do Viking Age fans like most?

Viking Age fans show strongest brand affinity for Urban Outfitters (7.22×), Product design (3.13×), and Minnesota (1.82×) over the country average.

Where do Viking Age fans live in United States?

Viking Age fans in United States are most concentrated in Minnesota (reach 111,472), California (reach 106,287), and Texas (reach 77,489). These three regions account for the largest share of the active audience.

What other brands do Viking Age fans also like?

Beyond Viking Age itself, the audience over-indexes on Product design (3.13×), Minnesota (1.82×), Alaska (1.75×), and Electrolyte (3.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Viking Age. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.