Rascasse Audience Intelligence

Viking Age Audience in United States

A data profile of the people who buy, follow and care about Viking Age in United States — modelled from more than twelve digital signal sources. Viking Age has an estimated audience of 1,791,796 people in United States.

#6693among Topic in United States#981in Politics & Society

The average Viking Age fan in United States is 42.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Minnesota, Texas.

Top brand affinities include The Lord of the Rings, Britney Spears, Role-playing, with strongest over-indexing on The Lord of the Rings (6.92× the country average).

Demographically, the Viking Age audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Viking Age fan in United States is more male, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for The Lord of the Rings.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Viking Age profile in United States.

Audience size
1.8M
in United States
Gender
44.2%♀
55.8% male
Age
42.6
average years
Country rank
#15517
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Viking Age fans

44.2% are female, 55.8% are male, average age 42.6.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Viking Age audience in United States
MetricValue
Female44.2%
Male55.8%
Average age42.6
Estimated audience size1,791,796
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Viking Age audience in United States
Age bracketShare%
16-1917%
20-2915%
30-3915%
40-4919%
50+33%
Fig. 04

Worldwide distribution

46.1%

of the worldwide Viking Age audience comes from United States.

Worldwide audience distribution share by country for Viking Age
CountryShare
United States46.1%
Germany7.4%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Viking Age audience in United States is strongest.

Fig. 05

Top regions by affinity

Viking Age fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~20K5.26×
02Minnesota~100K4.38×
03South Dakota~10K3.51×
04Montana~10K2.38×
05Delaware~6K1.27×
06Wisconsin~30K1.15×
07Idaho~9K1.04×
08New Mexico~9K1.04×
09Connecticut~20K1.00×
10Alaska~4K0.99×
11Vermont~3K0.97×
12Rhode Island~5K0.95×
13Iowa~10K0.92×
14Maine~6K0.90×
15New Hampshire~6K0.89×
16Nebraska~8K0.87×
17West Virginia~7K0.87×
18Hawaii~7K0.87×
19Washington, District of Columbia~5K0.85×
20Colorado~20K0.83×
21Mississippi~10K0.83×
22Kansas~10K0.83×
23Utah~10K0.82×
24Arkansas~10K0.82×
25Oregon~20K0.81×
26Washington~30K0.80×
27Oklahoma~20K0.80×
28Kentucky~20K0.79×
29Missouri~20K0.76×
30Louisiana~20K0.76×
31Nevada~10K0.76×
32Tennessee~30K0.75×
33Alabama~20K0.75×
34Arizona~30K0.74×
35Virginia~30K0.72×
36South Carolina~20K0.72×
37Pennsylvania~40K0.71×
38Indiana~20K0.71×
39Maryland~20K0.71×
40Massachusetts~20K0.70×
41Michigan~30K0.69×
42North Carolina~40K0.68×
43Illinois~40K0.66×
44Ohio~40K0.66×
45New Jersey~30K0.66×
46Georgia~40K0.64×
47California~100K0.59×
48Florida~70K0.59×
49New York~60K0.59×
50Texas~90K0.57×
Fig. 06

Affinity by region

Affinity by region — Viking Age, United States
0.57×1.00×5.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Viking Age audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Viking Age audience
#·InterestCategoryAffinity×
01Role-playingGames10.78×
02The HobbitMovies & TV8.64×
03The Lord of the RingsMovies & TV6.92×
04Tom HardyMovies & TV6.62×
05IcelandTravel & Leisure5.53×
06Berlin WallTravel & Leisure5.37×
07Assassin's CreedGames5.33×
08Magic: The GatheringGames4.83×
09Henry CavillMovies & TV4.14×
10Graphic novelLiterature4.06×
11PatreonInternet & Social Media3.68×
12Collectible card gameGames3.58×
13Minnesota VikingsSports3.44×
14Britney SpearsMusic & Radio2.85×
15Game of ThronesMovies & TV2.54×
16Anime and manga fandomLiterature2.37×
17Broadway theatreTravel & Leisure2.35×
18Real propertyHome & Garden1.97×
19ComicsLiterature1.66×
20Fiction booksLiterature1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Viking Age audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Viking Age audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM6.26×
IndividualismJOY1.95×
ExtroversionTHRILL1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Viking Age audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.48×
SustainabilityBALANCE0.52×
Family OrientationCONSERVATISM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Viking Age have in United States?

Viking Age has an estimated audience of 1,791,796 people in United States, concentrated in California and Minnesota.

02

What is the gender split and age of Viking Age fans?

44.2% of Viking Age fans are female, 55.8% are male, with an average age of 42.6 years.

03

Which brands do Viking Age fans like most?

Viking Age fans show strongest brand affinity for The Lord of the Rings (6.92×), Britney Spears (2.85×), and Role-playing (10.78×) over the country average.

04

Where do Viking Age fans live in United States?

Viking Age fans in United States are most concentrated in California (reach ~100K), Minnesota (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Viking Age fans also like?

Beyond Viking Age itself, the audience over-indexes on Britney Spears (2.85×), Role-playing (10.78×), Assassin's Creed (5.33×), and Tom Hardy (6.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Viking Age audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Viking Age. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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