Rascasse Audience Intelligence

Iceland Audience in United States

A data profile of the people who buy, follow and care about Iceland in United States — modelled from more than twelve digital signal sources. Iceland has an estimated audience of 5,644,450 people in United States.

#70among Country in United States#400among POI in United States#504in Travel & Leisure

The average Iceland fan in United States is 41.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Movies, Nature, Photography, with strongest over-indexing on Movies (1.51× the country average).

Demographically, the Iceland audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Iceland fan in United States is balanced, around 41.6 years old, with strong Travelling tendencies and a notable affinity for Movies.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iceland profile in United States.

Audience size
5.6M
in United States
Gender
54.7%♀
45.3% male
Age
41.6
average years
Country rank
#5999
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iceland fans

54.7% are female, 45.3% are male, average age 41.6.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Iceland audience in United States
MetricValue
Female54.7%
Male45.3%
Average age41.6
Estimated audience size5,644,450
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Iceland audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3917%
40-4920%
50+29%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Iceland audience comes from United States.

Worldwide audience distribution share by country for Iceland
CountryShare
United States18.9%
Germany11.3%
United Kingdom9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iceland audience in United States is strongest.

Fig. 05

Top regions by affinity

Iceland fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K1.30×
02Massachusetts~100K1.28×
03Maine~20K1.20×
04Maryland~100K1.19×
05New Hampshire~30K1.19×
06Virginia~200K1.18×
07Minnesota~90K1.16×
08Washington, District of Columbia~20K1.16×
09New Jersey~200K1.15×
10Washington~100K1.15×
11New York~400K1.13×
12Connecticut~60K1.12×
13North Carolina~200K1.10×
14Utah~60K1.10×
15Vermont~10K1.08×
16Rhode Island~20K1.07×
17Colorado~90K1.06×
18Arizona~100K1.04×
19Oregon~70K1.03×
20Pennsylvania~200K1.02×
21Florida~400K1.01×
22Michigan~100K1.01×
23Hawaii~20K1.01×
24Wisconsin~80K0.98×
25Kentucky~70K0.98×
26California~600K0.97×
27Illinois~200K0.97×
28Tennessee~100K0.97×
29Texas~500K0.95×
30Idaho~30K0.95×
31Alabama~70K0.94×
32North Dakota~10K0.94×
33Georgia~200K0.93×
34Iowa~40K0.93×
35Montana~10K0.93×
36Missouri~80K0.92×
37Indiana~90K0.91×
38Ohio~200K0.89×
39South Carolina~80K0.89×
40Oklahoma~60K0.89×
41West Virginia~20K0.89×
42Nevada~50K0.88×
43Delaware~10K0.88×
44Arkansas~40K0.87×
45Nebraska~20K0.87×
46South Dakota~10K0.87×
47Kansas~40K0.86×
48New Mexico~20K0.83×
49Louisiana~60K0.82×
50Mississippi~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Iceland, United States
0.74×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iceland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iceland audience
#·InterestCategoryAffinity×
01IcelandairTravel & Leisure13.95×
02ExcursionTravel & Leisure10.47×
03ReykjavíkTravel & Leisure9.29×
04Vikings (TV series)Movies & TV3.95×
05Hostelling InternationalTravel & Leisure3.72×
06A Knight of the Seven KingdomsMovies & TV3.12×
07Travel AdventuresTravel & Leisure2.27×
08RedditInternet & Social Media2.01×
09Harry PotterMovies & TV1.98×
10Game of ThronesMovies & TV1.96×
11PeacemakerMovies & TV1.86×
12NatureHome & Garden1.79×
13WaterFood & Beverages1.78×
14WikipediaInternet & Social Media1.77×
15HappinessHealth1.71×
16United AirlinesTravel & Leisure1.70×
17Alcoholic beveragesFood & Beverages1.59×
18Comedy moviesMovies & TV1.55×
19MoviesMovies & TV1.51×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iceland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iceland audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.95×
PatriotismCONSERVATISM1.77×
Risk AppetiteTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iceland audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.95×
Family OrientationCONSERVATISM1.02×
CreativityOPEN1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Iceland have in United States?

Iceland has an estimated audience of 5,644,450 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Iceland fans?

54.7% of Iceland fans are female, 45.3% are male, with an average age of 41.6 years.

03

Which brands do Iceland fans like most?

Iceland fans show strongest brand affinity for Movies (1.51×), Nature (1.79×), and Photography (1.5×) over the country average.

04

Where do Iceland fans live in United States?

Iceland fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Iceland fans also like?

Beyond Iceland itself, the audience over-indexes on Nature (1.79×), Photography (1.5×), Alcoholic beverages (1.59×), and Happiness (1.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Iceland audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Iceland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →