Iceland Audience in United States

Iceland logo

Iceland has an estimated audience of 5,644,450 people in United States. 54.7% are female, 45.3% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Movies, Nature, Harry Potter, Photography, Alcoholic beverages.

The average Iceland fan in United States is 41.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Movies, Nature, Harry Potter, with strongest over-indexing on Movies (1.51× the country average). Demographically, the Iceland audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Iceland fans

Demographic split for Iceland audience in United States
MetricValue
Female54.7%
Male45.3%
Average age41.6
Estimated audience size5,644,450

Audience persona

The typical Iceland fan in United States is balanced, around 41.6 years old, with strong Travelling tendencies and a notable affinity for Movies.

Top regions in United States

Top regions ranked by reach for Iceland in United States
RegionReachAffinity
California626,1291.01×
Texas482,8801×
Florida396,7301.04×
New York377,0511.2×
Pennsylvania197,5421.04×
North Carolina193,1451.14×
Illinois188,4411×
New Jersey172,4491.2×
Virginia170,3461.24×
Georgia164,8130.95×
Ohio161,5930.93×
Michigan156,9991.06×
Massachusetts148,9421.34×
Washington134,8031.19×
Arizona120,7171.05×
Maryland118,7341.22×
Tennessee111,8430.99×
Minnesota96,1371.19×
Colorado96,1191.08×
Indiana95,3300.92×
Missouri85,3030.94×
Wisconsin83,0180.98×
South Carolina76,4150.9×
Alabama72,6320.92×
Kentucky69,7110.99×
Oregon66,7161.03×
Connecticut64,0561.13×
Louisiana58,0150.8×
Oklahoma56,2530.9×
Utah54,0051.07×
Nevada48,3780.89×
Iowa42,2140.91×
Arkansas39,7510.85×
Kansas37,4510.84×
Mississippi33,3480.72×
New Hampshire26,3211.18×
Idaho26,0340.92×
Maine23,9381.18×
Nebraska23,8930.84×
Hawaii23,1240.95×
New Mexico22,9900.81×
West Virginia22,3260.85×
Washington, District of Columbia19,9571.18×
Rhode Island19,0701.06×
Alaska14,2221.18×
Montana13,7860.88×
Delaware12,9680.83×
South Dakota10,4190.8×
North Dakota10,1080.87×
Vermont10,1041.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iceland audience
BrandAffinityCategory
Movies1.51×Movies & TV
Nature1.79×Home & Garden
Harry Potter1.98×Movies & TV
Photography1.5×Arts & Culture
Alcoholic beverages1.59×Food & Beverages
Happiness1.71×Health
Water1.78×Food & Beverages
Excursion10.47×Travel & Leisure
Comedy movies1.55×Movies & TV
Craigslist2.17×Shopping
Reddit2.01×Internet & Social Media
Peacemaker1.86×Movies & TV
Vikings (TV series)3.95×Movies & TV
A Knight of the Seven Kingdoms3.12×Movies & TV
Icelandair13.95×Travel & Leisure
Hostelling International3.72×Travel & Leisure
Travel Adventures2.27×Travel & Leisure
Wikipedia1.77×Internet & Social Media
Reykjavík9.29×Travel & Leisure
Warriors (novel series)2.1×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iceland audience
TraitClusterScore
TravellingTHRILL2.27
SustainabilityBALANCE2.24
Design AffinityPREMIUM1.77
PatriotismCONSERVATISM1.72
Sports ActivityPOWER1.56
Risk AppetiteTHRILL1.51

Worldwide distribution

Worldwide audience distribution share by country for Iceland
CountryShare
United States18.9%
Germany11.3%
United Kingdom9.3%

See Iceland audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Iceland have in United States?

Iceland has an estimated audience of 5,644,450 people in United States, concentrated in California and Texas.

What is the gender split and age of Iceland fans?

54.7% of Iceland fans are female, 45.3% are male, with an average age of 41.6 years.

Which brands do Iceland fans like most?

Iceland fans show strongest brand affinity for Movies (1.51×), Nature (1.79×), and Harry Potter (1.98×) over the country average.

Where do Iceland fans live in United States?

Iceland fans in United States are most concentrated in California (reach 626,129), Texas (reach 482,880), and Florida (reach 396,730). These three regions account for the largest share of the active audience.

What other brands do Iceland fans also like?

Beyond Iceland itself, the audience over-indexes on Nature (1.79×), Harry Potter (1.98×), Photography (1.5×), and Alcoholic beverages (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iceland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.