Excursion Audience in United States

Excursion has an estimated audience of 2,450,280 people in United States. 51.1% are female, 48.9% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Excursion fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Excursion audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Excursion fans

Demographic split for Excursion audience in United States
MetricValue
Female51.1%
Male48.9%
Average age43.0
Estimated audience size2,450,280

Audience persona

The typical Excursion fan in United States is balanced, around 43.0 years old, with strong Family Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Excursion in United States
RegionReachAffinity
California326,7441.21×
Texas265,2201.26×
Florida211,9501.28×
New York158,9071.16×
Georgia93,5841.24×
North Carolina81,8731.11×
Illinois80,2170.98×
Pennsylvania78,5210.95×
Ohio69,8920.93×
New Jersey67,4611.08×
Michigan64,9391.01×
Virginia64,7801.09×
Arizona51,0971.02×
Tennessee49,4121.01×
Washington48,7880.99×
Maryland48,1821.14×
Massachusetts46,5110.96×
Indiana42,9350.96×
Missouri40,2821.02×
South Carolina38,3861.04×
Alabama38,2631.12×
Louisiana35,5331.12×
Colorado34,0230.88×
Minnesota31,3290.89×
Wisconsin30,7200.83×
Oklahoma29,6111.09×
Kentucky28,8130.94×
Oregon28,1731×
Nevada24,5801.04×
Connecticut23,9470.97×
Utah21,3770.97×
Mississippi20,9441.04×
Arkansas20,8531.03×
Kansas18,2340.94×
Iowa17,0320.84×
Hawaii15,4531.47×
New Mexico12,7121.03×
Idaho11,8600.97×
Nebraska11,2040.91×
West Virginia9,3490.82×
Washington, District of Columbia7,4711.01×
New Hampshire7,4410.77×
Rhode Island6,9330.89×
Alaska6,8841.31×
Delaware6,5960.98×
Maine6,4950.74×
Montana6,0400.89×
North Dakota4,5530.9×
South Dakota4,2860.76×
Vermont2,8410.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Excursion audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Semi-detached35.87×Home & Garden
MSN3.37×News
Kia Sportage17.22×Cars & Mobility
Iceland9.89×Travel & Leisure
Charles, Prince of Wales18.87×Politics & Society
Staples (Canada)3.76×Business & Career
Planet Fitness2.74×Sports
Google Flights3.79×Travel & Leisure
Hobby Lobby2.53×Home & Garden
Trench coat22.5×Fashion & Accessoires
Diaper bag4×Kids & Family
Max Mara10.71×Fashion & Accessoires
Burger King2.44×Food & Beverages
Kitchenware3.21×Home & Garden
Nature1.7×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Excursion audience
TraitClusterScore
Family OrientationCONSERVATISM1.87
TravellingTHRILL1.6
Community OrientationOPEN1.51
Price SensitivityPREMIUM1.49
MindfulnessBALANCE1.45
IndulgenceJOY1.4

Worldwide distribution

Worldwide audience distribution share by country for Excursion
CountryShare
United States17.6%
Brazil15.0%
Spain12.4%

See Excursion audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Excursion have in United States?

Excursion has an estimated audience of 2,450,280 people in United States, concentrated in California and Texas.

What is the gender split and age of Excursion fans?

51.1% of Excursion fans are female, 48.9% are male, with an average age of 43.0 years.

Which brands do Excursion fans like most?

Excursion fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Excursion fans live in United States?

Excursion fans in United States are most concentrated in California (reach 326,744), Texas (reach 265,220), and Florida (reach 211,950). These three regions account for the largest share of the active audience.

What other brands do Excursion fans also like?

Beyond Excursion itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Excursion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.