Rascasse Audience Intelligence

Excursion Audience in United States

A data profile of the people who buy, follow and care about Excursion in United States — modelled from more than twelve digital signal sources. Excursion has an estimated audience of 2,450,280 people in United States.

#5678among Topic in United States#966in Travel & Leisure

The average Excursion fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Iceland, Burger King, Alcoholic beverages, with strongest over-indexing on Iceland (10.47× the country average).

Demographically, the Excursion audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Excursion fan in United States is balanced, around 43.0 years old, with strong Family Orientation tendencies and a notable affinity for Iceland.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Excursion profile in United States.

Audience size
2.5M
in United States
Gender
51.1%♀
48.9% male
Age
43.0
average years
Country rank
#12088
Topic in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Excursion fans

51.1% are female, 48.9% are male, average age 43.0.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Excursion audience in United States
MetricValue
Female51.1%
Male48.9%
Average age43.0
Estimated audience size2,450,280
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Excursion audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3918%
40-4923%
50+30%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Excursion audience comes from United States.

Worldwide audience distribution share by country for Excursion
CountryShare
United States17.6%
Brazil15.0%
Spain12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Excursion audience in United States is strongest.

Fig. 05

Top regions by affinity

Excursion fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~6K1.68×
02Hawaii~10K1.35×
03Alaska~7K1.29×
04Kansas~20K1.26×
05Virginia~70K1.24×
06Texas~200K1.12×
07Florida~200K1.10×
08California~300K1.09×
09New Jersey~70K1.08×
10Louisiana~30K1.08×
11Georgia~80K1.07×
12New York~100K1.06×
13North Carolina~80K1.06×
14Mississippi~20K1.06×
15Alabama~40K1.04×
16Connecticut~30K1.03×
17New Hampshire~10K1.03×
18Maryland~40K1.02×
19Arkansas~20K1.01×
20South Carolina~40K1.00×
21Oklahoma~30K1.00×
22Delaware~7K1.00×
23Pennsylvania~80K0.98×
24Illinois~80K0.97×
25New Mexico~10K0.96×
26Missouri~40K0.95×
27Tennessee~50K0.94×
28Kentucky~30K0.94×
29Nevada~20K0.94×
30Montana~6K0.94×
31Ohio~70K0.93×
32Arizona~50K0.93×
33Rhode Island~7K0.93×
34North Dakota~5K0.93×
35Michigan~60K0.92×
36Washington~40K0.92×
37Indiana~40K0.92×
38Idaho~10K0.92×
39Nebraska~10K0.91×
40Washington, District of Columbia~7K0.91×
41Massachusetts~40K0.90×
42Oregon~20K0.89×
43West Virginia~10K0.89×
44South Dakota~5K0.89×
45Iowa~20K0.88×
46Utah~20K0.87×
47Maine~7K0.85×
48Colorado~30K0.84×
49Minnesota~30K0.84×
50Wisconsin~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Excursion, United States
0.83×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Excursion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Excursion audience
#·InterestCategoryAffinity×
01Nissan JukeCars & Mobility15.51×
02Toyota YarisCars & Mobility11.72×
03IcelandTravel & Leisure10.47×
04Web serverTechnology & Electronics3.74×
05Rail transportTravel & Leisure3.33×
06Burger KingFood & Beverages3.22×
07Solar energyHome & Garden2.53×
08InnovationBusiness & Career2.50×
09FedExBusiness & Career2.43×
10CocktailFood & Beverages2.01×
11RedditInternet & Social Media1.82×
12PinterestInternet & Social Media1.79×
13WineFood & Beverages1.78×
14GrillingFood & Beverages1.78×
15Home AppliancesHome & Garden1.75×
16AirbnbTravel & Leisure1.74×
17BarbecueFood & Beverages1.67×
18Alcoholic beveragesFood & Beverages1.59×
19Home improvementHome & Garden1.54×
20RecipesFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Excursion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Excursion audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.03×
IndulgenceJOY1.80×
TravellingTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Excursion audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.90×
CreativityOPEN0.95×
Quality AwarenessPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Excursion have in United States?

Excursion has an estimated audience of 2,450,280 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Excursion fans?

51.1% of Excursion fans are female, 48.9% are male, with an average age of 43.0 years.

03

Which brands do Excursion fans like most?

Excursion fans show strongest brand affinity for Iceland (10.47×), Burger King (3.22×), and Alcoholic beverages (1.59×) over the country average.

04

Where do Excursion fans live in United States?

Excursion fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Excursion fans also like?

Beyond Excursion itself, the audience over-indexes on Burger King (3.22×), Alcoholic beverages (1.59×), Pinterest (1.79×), and Rail transport (3.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Excursion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Excursion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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