Excursion Audience in Germany
Excursion has an estimated audience of 457,237 people in Germany. 52.8% are female, 47.2% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Picnic, Cervical vertebrae, MakeMyTrip, Western Union, Coolblue.
The average Excursion fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Picnic, Cervical vertebrae, MakeMyTrip, with strongest over-indexing on Picnic (27.71× the country average). Demographically, the Excursion audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Excursion fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 43.1 |
| Estimated audience size | 457,237 |
Audience persona
The typical Excursion fan in Germany is balanced, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for Picnic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 102,987 | 1.03× |
| Bayern | 75,855 | 1.03× |
| Baden-Württemberg | 65,068 | 1.04× |
| Niedersachsen | 49,653 | 1.12× |
| Hessen | 34,081 | 0.98× |
| Rheinland-Pfalz | 23,582 | 1.03× |
| Berlin | 23,030 | 1.13× |
| Sachsen | 22,661 | 1.01× |
| Schleswig-Holstein | 17,325 | 1.06× |
| Brandenburg | 13,133 | 0.93× |
| Hamburg | 12,285 | 1.19× |
| Thüringen | 11,020 | 0.95× |
| Sachsen-Anhalt | 9,807 | 0.83× |
| Mecklenburg-Vorpommern | 7,773 | 0.89× |
| Saarland | 4,173 | 0.74× |
| Bremen | 4,127 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Picnic | 27.71× | Kids & Family |
| Cervical vertebrae | 29.5× | Health |
| MakeMyTrip | 20× | Travel & Leisure |
| Western Union | 4.52× | Business & Career |
| Coolblue | 7.71× | Shopping |
| Satire | 4.14× | Literature |
| Vegetable Gardening | 5.68× | Food & Beverages |
| Vacations | 2.53× | Travel & Leisure |
| Adventure park | 7.19× | Kids & Family |
| EVA Air | 20× | Travel & Leisure |
| Catering | 3.8× | Food & Beverages |
| Family | 1.63× | Kids & Family |
| German television comedy | 4.5× | Movies & TV |
| Hygiene | 2.45× | Beauty & Wellness |
| Group buying | 5.94× | Shopping |
| Mountain biking | 3.08× | Sports |
| Philips | 3.24× | Technology & Electronics |
| Rebecca Ferguson | 7.9× | Movies & TV |
| Headphones | 3.99× | Technology & Electronics |
| Freeware | 1.97× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.36 |
| Indulgence | JOY | 1.36 |
| Travelling | THRILL | 1.27 |
| Urban Lifestyle | OPEN | 1.23 |
| Pet Ownership | JOY | 1.2 |
| Tradition | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 15.0% |
| Spain | 12.4% |
See Excursion audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Excursion have in Germany?
Excursion has an estimated audience of 457,237 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Excursion fans?
52.8% of Excursion fans are female, 47.2% are male, with an average age of 43.1 years.
Which brands do Excursion fans like most?
Excursion fans show strongest brand affinity for Picnic (27.71×), Cervical vertebrae (29.5×), and MakeMyTrip (20×) over the country average.
Where do Excursion fans live in Germany?
Excursion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 102,987), Bayern (reach 75,855), and Baden-Württemberg (reach 65,068). These three regions account for the largest share of the active audience.
What other brands do Excursion fans also like?
Beyond Excursion itself, the audience over-indexes on Cervical vertebrae (29.5×), MakeMyTrip (20×), Western Union (4.52×), and Coolblue (7.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Excursion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.