Rascasse Audience Intelligence

Excursion Audience in Germany

A data profile of the people who buy, follow and care about Excursion in Germany — modelled from more than twelve digital signal sources. Excursion has an estimated audience of 457,237 people in Germany.

#4894among Topic in Germany#983in Travel & Leisure

The average Excursion fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Picnic, Austrian Airlines, Postbank, with strongest over-indexing on Picnic (35.08× the country average).

Demographically, the Excursion audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Excursion fan in Germany is balanced, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for Picnic.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Excursion profile in Germany.

Audience size
457K
in Germany
Gender
52.8%♀
47.2% male
Age
43.1
average years
Country rank
#12602
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Excursion fans

52.8% are female, 47.2% are male, average age 43.1.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Excursion audience in Germany
MetricValue
Female52.8%
Male47.2%
Average age43.1
Estimated audience size457,237
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Excursion audience in Germany
Age bracketShare%
16-1910%
20-2917%
30-3922%
40-4926%
50+25%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Excursion audience comes from Germany.

Worldwide audience distribution share by country for Excursion
CountryShare
United States17.6%
Brazil15.0%
Spain12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Excursion audience in Germany is strongest.

Fig. 05

Top regions by affinity

Excursion fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~50K1.12×
02Berlin~20K1.12×
03Hamburg~10K1.12×
04Bremen~4K1.08×
05Schleswig-Holstein~20K1.04×
06Baden-Württemberg~60K1.03×
07Hessen~40K1.03×
08Bayern~70K1.02×
09Sachsen~20K1.02×
10Rheinland-Pfalz~20K1.01×
11Nordrhein-Westfalen~100K1.00×
12Thüringen~10K0.97×
13Brandenburg~10K0.95×
14Mecklenburg-Vorpommern~8K0.92×
15Sachsen-Anhalt~10K0.88×
16Saarland~5K0.85×
Fig. 06

Affinity by region

Affinity by region — Excursion, Germany
0.85×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Excursion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Excursion audience
#·InterestCategoryAffinity×
01PicnicKids & Family35.08×
02EVA AirTravel & Leisure20.00×
03MakeMyTripTravel & Leisure17.79×
04Angela BassettMovies & TV16.66×
05Cervical vertebraeHealth14.48×
06J BalvinMusic & Radio13.92×
07Austrian AirlinesTravel & Leisure12.23×
08Adventure parkKids & Family5.79×
09MSV DuisburgSports5.11×
10Fortuna DüsseldorfSports4.83×
11EssoCars & Mobility3.29×
12PostbankBusiness & Career3.23×
13CHECK24Business & Career2.14×
14NatureHome & Garden2.11×
15VacationsTravel & Leisure2.04×
16AldiShopping1.99×
17FamilyKids & Family1.68×
18KauflandShopping1.61×
19Deutsche BahnCars & Mobility1.60×
20WhatsAppInternet & Social Media1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Excursion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Excursion audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.27×
SpiritualityBALANCE1.22×
Convenience OrientationPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Excursion audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
Luxury OrientationPREMIUM0.79×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Excursion have in Germany?

Excursion has an estimated audience of 457,237 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Excursion fans?

52.8% of Excursion fans are female, 47.2% are male, with an average age of 43.1 years.

03

Which brands do Excursion fans like most?

Excursion fans show strongest brand affinity for Picnic (35.08×), Austrian Airlines (12.23×), and Postbank (3.23×) over the country average.

04

Where do Excursion fans live in Germany?

Excursion fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Excursion fans also like?

Beyond Excursion itself, the audience over-indexes on Austrian Airlines (12.23×), Postbank (3.23×), Fortuna Düsseldorf (4.83×), and MakeMyTrip (17.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Excursion audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Excursion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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