MakeMyTrip Audience in Germany
MakeMyTrip has an estimated audience of 282,644 people in Germany. 54.3% are female, 45.7% are male, average age 41.4. Top regions: Bayern, Baden-Württemberg, Hessen. Top brand affinities: Ladakh, Top Gun, Domain Name System, Mercure Hotels, OYO Rooms.
The average MakeMyTrip fan in Germany is 41.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Hessen. Top brand affinities include Ladakh, Top Gun, Domain Name System, with strongest over-indexing on Ladakh (111.45× the country average). Demographically, the MakeMyTrip audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine
Demographics of MakeMyTrip fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 41.4 |
| Estimated audience size | 282,644 |
Audience persona
The typical MakeMyTrip fan in Germany is balanced, around 41.4 years old, with strong Travelling tendencies and a notable affinity for Ladakh.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 72,066 | 1.59× |
| Baden-Württemberg | 59,595 | 1.55× |
| Hessen | 54,977 | 2.55× |
| Nordrhein-Westfalen | 50,879 | 0.82× |
| Berlin | 35,645 | 2.82× |
| Niedersachsen | 12,850 | 0.47× |
| Sachsen | 8,818 | 0.64× |
| Rheinland-Pfalz | 8,769 | 0.62× |
| Hamburg | 6,808 | 1.07× |
| Brandenburg | 5,983 | 0.68× |
| Sachsen-Anhalt | 4,530 | 0.62× |
| Schleswig-Holstein | 3,945 | 0.39× |
| Thüringen | 3,526 | 0.49× |
| Bremen | 2,356 | 0.97× |
| Saarland | 1,684 | 0.49× |
| Mecklenburg-Vorpommern | 1,317 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ladakh | 111.45× | Travel & Leisure |
| Top Gun | 35.4× | Movies & TV |
| Domain Name System | 14.65× | Internet & Social Media |
| Mercure Hotels | 71.57× | Travel & Leisure |
| OYO Rooms | 242.32× | Travel & Leisure |
| All Nippon Airways | 57.81× | Travel & Leisure |
| Motel One | 33.14× | Travel & Leisure |
| Le Pacha | 197.06× | Sports |
| Wizz Air | 19.94× | Travel & Leisure |
| Parship | 20× | Internet & Social Media |
| Vueling | 27.71× | Travel & Leisure |
| Know-how | 10.86× | Business & Career |
| Ryanair | 6.7× | Travel & Leisure |
| Hotel Indigo | 141.31× | Travel & Leisure |
| Top-level domain | 8.47× | Technology & Electronics |
| Travelodge | 114.44× | Travel & Leisure |
| Sunexpress | 10.01× | Travel & Leisure |
| Bundeswehr | 14.49× | Politics & Society |
| Hotel Ibis | 63.98× | Travel & Leisure |
| Extended Stay Hotels | 193.38× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.81 |
| Luxury Orientation | PREMIUM | 2.22 |
| Individualism | JOY | 2.12 |
| Quality Awareness | PREMIUM | 2.12 |
| Sports Activity | POWER | 2.04 |
| Sustainability | BALANCE | 2 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 60.5% |
| United States | 7.6% |
| United Arab Emirates | 4.9% |
See MakeMyTrip audiences in other countries
More Travel & Leisure audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does MakeMyTrip have in Germany?
MakeMyTrip has an estimated audience of 282,644 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of MakeMyTrip fans?
54.3% of MakeMyTrip fans are female, 45.7% are male, with an average age of 41.4 years.
Which brands do MakeMyTrip fans like most?
MakeMyTrip fans show strongest brand affinity for Ladakh (111.45×), Top Gun (35.4×), and Domain Name System (14.65×) over the country average.
Where do MakeMyTrip fans live in Germany?
MakeMyTrip fans in Germany are most concentrated in Bayern (reach 72,066), Baden-Württemberg (reach 59,595), and Hessen (reach 54,977). These three regions account for the largest share of the active audience.
What other brands do MakeMyTrip fans also like?
Beyond MakeMyTrip itself, the audience over-indexes on Top Gun (35.4×), Domain Name System (14.65×), Mercure Hotels (71.57×), and OYO Rooms (242.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MakeMyTrip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.