MakeMyTrip Audience in Germany
A data profile of the people who buy, follow and care about MakeMyTrip in Germany — modelled from more than twelve digital signal sources. MakeMyTrip has an estimated audience of 281,601 people in Germany.
The average MakeMyTrip fan in Germany is 41.4 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Hessen.
Top brand affinities include Ladakh, Domain Name System, Top Gun, with strongest over-indexing on Ladakh (111.45× the country average).
Demographically, the MakeMyTrip audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical MakeMyTrip fan in Germany is balanced, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Ladakh.
At a glance
The key figures that characterise the MakeMyTrip profile in Germany.
Search interest · 12-month trend
Audience demographics of MakeMyTrip
54.3% are female, 45.7% are male, average age 41.4.
Gender split
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 41.4 |
| Estimated audience size | 281,601 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide MakeMyTrip audience comes from Germany.
| Country | Share |
|---|---|
| India | 60.4% |
| United States | 7.7% |
| United Arab Emirates | 5.0% |
Geography
Where the MakeMyTrip audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 2.62× | |
| 02 | Hessen | ~50K | 2.40× | |
| 03 | Bayern | ~70K | 1.51× | |
| 04 | Baden-Württemberg | ~60K | 1.46× | |
| 05 | Hamburg | ~7K | 1.06× | |
| 06 | Bremen | ~2K | 1.00× | |
| 07 | Brandenburg | ~7K | 0.82× | |
| 08 | Nordrhein-Westfalen | ~50K | 0.81× | |
| 09 | Saarland | ~3K | 0.81× | |
| 10 | Sachsen-Anhalt | ~6K | 0.77× | |
| 11 | Thüringen | ~5K | 0.74× | |
| 12 | Rheinland-Pfalz | ~10K | 0.70× | |
| 13 | Sachsen | ~10K | 0.70× | |
| 14 | Mecklenburg-Vorpommern | ~4K | 0.70× | |
| 15 | Schleswig-Holstein | ~6K | 0.60× | |
| 16 | Niedersachsen | ~20K | 0.55× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the MakeMyTrip audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OYO Rooms | Travel & Leisure | 242.32× | ||
| 02 | Le Pacha | Sports | 197.06× | ||
| 03 | Extended Stay Hotels | Travel & Leisure | 193.38× | ||
| 04 | Hotel Indigo | Travel & Leisure | 141.31× | ||
| 05 | Travelodge | Travel & Leisure | 114.44× | ||
| 06 | Ladakh | Travel & Leisure | 111.45× | ||
| 07 | Mercure Hotels | Travel & Leisure | 71.57× | ||
| 08 | Hotel Ibis | Travel & Leisure | 63.98× | ||
| 09 | All Nippon Airways | Travel & Leisure | 57.81× | ||
| 10 | Top Gun | Movies & TV | 35.40× | ||
| 11 | Motel One | Travel & Leisure | 33.14× | ||
| 12 | Vueling | Travel & Leisure | 27.71× | ||
| 13 | Parship | Internet & Social Media | 20.00× | ||
| 14 | Wizz Air | Travel & Leisure | 19.94× | ||
| 15 | Domain Name System | Internet & Social Media | 14.65× | ||
| 16 | Bundeswehr | Politics & Society | 14.49× | ||
| 17 | Know-how | Business & Career | 10.86× | ||
| 18 | Top-level domain | Technology & Electronics | 8.47× | ||
| 19 | Vitreous enamel | Home & Garden | 8.39× | ||
| 20 | Ryanair | Travel & Leisure | 6.70× |
Personality of the MakeMyTrip audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 5.55× | |
| Travelling | THRILL | 4.83× | |
| Design Affinity | PREMIUM | 3.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.02× | |
| Pet Ownership | JOY | 1.06× | |
| Price Sensitivity | PREMIUM | 1.10× |
Frequently asked questions
How many fans does MakeMyTrip have in Germany?
MakeMyTrip has an estimated audience of 281,601 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of MakeMyTrip fans?
54.3% of MakeMyTrip fans are female, 45.7% are male, with an average age of 41.4 years.
Which brands do MakeMyTrip fans like most?
MakeMyTrip fans show strongest brand affinity for Ladakh (111.45×), Domain Name System (14.65×), and Top Gun (35.4×) over the country average.
Where do MakeMyTrip fans live in Germany?
MakeMyTrip fans in Germany are most concentrated in Bayern (reach ~70K), Baden-Württemberg (reach ~60K), and Hessen (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do MakeMyTrip fans also like?
Beyond MakeMyTrip itself, the audience over-indexes on Domain Name System (14.65×), Top Gun (35.4×), Mercure Hotels (71.57×), and OYO Rooms (242.32×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Travel & Leisure audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for MakeMyTrip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.